Country Profile: Prepared Meals sector in Brazil

  • ID: 4206871
  • Report
  • Region: Brazil
  • 88 pages
  • GlobalData
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FEATURED COMPANIES

  • Bordon
  • Cozinha
  • Fugini Alimentos Ltda
  • Marfrig Group
  • SEARA FOODS LTD
  • Taeq
  • MORE
Country Profile: Prepared Meals sector in Brazil

Summary

The Brazilian Prepared Meals sector is the largest in value terms in Latin American region. Driven by rising women employment rates, changing lifestyles, and shifting eating patterns, the demand for Prepared Meals in the country is expected to grow at a CAGR of 6.7% during 2016-2021. Of the three markets, Ready Meals is the largest and the most lucrative market with high market share and high growth rate. Although the Brazilian Prepared Meals sector is growing, the per capita consumption in the country is lower when compared to the global level, however it is higher when compared to the per capita consumption in the Latin American region

This Country Profile report on the Prepared Meals sector in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

- The Prepared Meals sector in Brazil grew at a CAGR of 10.7% during 2011-2016 and is expected to grow at a CAGR of 6.7% during 2016-2021.
- Of the three markets, Ready Meals is the largest in the Brazilian Prepared Meals sector with nearly more than half of the value share in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Brazilian Prepared Meals sector, accounted for a nearly a three - fourth of the value share in 2016.
- The per capita consumption in the Brazil Ready Meals market is more than the per capita consumption at regional level.
- Rigid Plastics is the most commonly used packaging material with 48.8% volume share in the Brazil's Prepared Meals sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Bordon
  • Cozinha
  • Fugini Alimentos Ltda
  • Marfrig Group
  • SEARA FOODS LTD
  • Taeq
  • MORE
1. REPORT SCOPE
2. EXECUTIVE SUMMARY
3. BRAZIL IN ITS REGIONAL CONTEXT
3.1. BRAZIL’S MARKET SHARE IN THE GLOBAL AND LATIN AMERICA’S PREPARED MEALS SECTOR
3.2. BRAZIL COMPARED TO OTHER MAJOR COUNTRIES IN THE LATIN AMERICA REGION
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN BRAZIL
4.2. PER CAPITA CONSUMPTION ANALYSIS - BRAZIL COMPARED TO THE GLOBAL AND THE LATIN AMERICAN REGION
4.3. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS
4.4. GROWTH ANALYSIS BY MARKETS
5. MARKET AND CATEGORY ANALYSIS
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS
5.2. MARKET ANALYSIS: MEAL KITS
5.3. MARKET ANALYSIS: PIZZA
5.4. MARKET ANALYSIS: READY MEALS
6. DISTRIBUTION ANALYSIS
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS
7. COMPETITIVE LANDSCAPE
7.1. BRAND SHARE ANALYSIS BY SECTOR
7.2. BRAND SHARE ANALYSIS BY MARKETS
7.3. PRIVATE LABEL SHARE ANALYSIS
8. PRICING ANALYSIS
8.1. CHANGE IN AVERAGE PRICE BY MARKET
8.2. PRICE COMPARISON BY MARKET
8.3. IDENTIFYING THE KEY PRICE SEGMENT IN THE PREPARED MEALS SECTOR
9. HEALTH & WELLNESS ANALYSIS
9.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS
9.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES
9.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS
9.4. LEADING COMPANIES IN BRAZILIAN HEALTH & WELLNESS MARKET
10. PACKAGING ANALYSIS
10.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR
10.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS
10.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR
10.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS
10.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR
10.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS
10.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR
10.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS
11. MACROECONOMIC ANALYSIS
11.1. GDP PER CAPITA
11.2. POPULATION AND POPULATION GROWTH
11.3. CONSUMER PRICE INDEX
11.4. POPULATION BREAKDOWN BY AGE
12. CONSUMER DEMOGRAPHICS
12.1. CONSUMPTION BY GENDER
12.2. CONSUMPTION BY AGE
12.3. CONSUMPTION BY EDUCATION
12.4. CONSUMPTION BY URBANIZATION
13. METHODOLOGY

LIST OF TABLES
TABLE 1: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS
TABLE 2: CONSUMPTION OF PREPARED MEALS BY GENDER AND MARKETS (KG MILLION, 2016)
TABLE 3: CONSUMPTION OF PREPARED MEALS BY AGE AND MARKETS (KG MILLION, 2016)
TABLE 4: CONSUMPTION OF PREPARED MEALS BY EDUCATION AND MARKETS (KG MILLION, 2016)
TABLE 5: CONSUMPTION OF PREPARED MEALS BY URBANIZATION AND MARKETS (KG MILLION, 2016)
TABLE 6: MARKET DEFINITIONS
TABLE 7: CATEGORY DEFINITIONS
TABLE 8: CHANNEL DEFINITIONS
TABLE 9: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS
TABLE 10: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM
TABLE 11: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED
TABLE 12: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY
TABLE 13: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE
TABLE 14: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT
TABLE 15: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS
TABLE 16: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE
TABLE 17: MARKET VALUE-BY CATEGORY 2011-2021 (R$ MILLIONS)
TABLE 18: MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLIONS)
TABLE 19: MARKET VOLUME-BY CATEGORY (2011-2021)

LIST OF FIGURES
FIGURE 1: VALUE SHARE OF BRAZIL IN THE GLOBAL AND LATIN AMERICA PREPARED MEALS SECTOR, 2011-021
FIGURE 2: BRAZIL COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021
FIGURE 4: ANNUAL PER CAPITA VOLUME CONSUMPTION OF PREPARED MEALS - BRAZIL COMPARED TO GLOBAL AND LATIN AMERICA, 2011-2021
FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021
FIGURE 6: GROWTH ANALYSIS MATRIX BY MARKETS, 2016-2021
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016 - BRAZIL COMPARED TO THE GLOBAL AND LATIN AMERICA AVERAGE, 2016
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016
FIGURE 21: LEADING BRANDS IN THE BRAZILIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 24: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016)
FIGURE 27: COMPARISON OF AVERAGE PRICE PER KG BY MARKET, 2016
FIGURE 28: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021
FIGURE 29: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016
FIGURE 30: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016
FIGURE 31: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - READY MEALS
FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021
FIGURE 33: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016
FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021
FIGURE 35: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 36: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021
FIGURE 37: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 38: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021
FIGURE 39: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 39: BRAZIL’S GDP PER CAPITA, 2011-2016
FIGURE 40: CONSUMER PRICE INDEX, BRAZIL, 2010-2016
FIGURE 41: CONSUMPTION OF PREPARED MEALS BY EDUCATION, BRAZIL 2016
FIGURE 42: CONSUMPTION OF PREPARED MEALS BY URBANIZATION - BRAZIL 2016
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