Country Profile: Prepared Meals sector in Austria

  • ID: 4206873
  • Report
  • Region: Austria
  • 81 pages
  • GlobalData
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FEATURED COMPANIES

  • Delikatessa Gmbh
  • Efko Group.
  • General Mills Inc.
  • Hilcona AG
  • Maresi Austria Gmbh
  • Nestle S.A.
  • MORE
Country Profile: Prepared Meals sector in Austria

Summary

The Austrian Prepared Meals sector is led by the Ready Meals market in both value and volume terms, while the Meal Kits market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets is the largest channel for the distribution for Prepared Meals, while Rigid Plastics remains the most commonly used packaging material in the sector. Inzersdorfer and Iglo are the leading players in the Austrian Prepared Meals sector.

This Country Profile report on the Prepared Meals sector in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

- The Prepared Meals sector in Austria expected to grow at a CAGR of 3.7% during 2016-2021.
- Ready Meals is the largest in the Austrian Prepared Meals sector in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Austrian Prepared Meals sector, in 2016.
- The Austrian Prepared Meals sector is fragmented.
- Rigid Plastics is the most commonly used packaging material in the Austrian Prepared Meals sector.
- Austria’s GDP per capita grew at a CAGR of 1.7% during 2011-2016.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Delikatessa Gmbh
  • Efko Group.
  • General Mills Inc.
  • Hilcona AG
  • Maresi Austria Gmbh
  • Nestle S.A.
  • MORE
1. REPORT SCOPE
2. EXECUTIVE SUMMARY
3. AUSTRIA IN ITS REGIONAL CONTEXT
3.1. AUSTRIA’S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR
3.2. AUSTRIA COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPE REGION
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN AUSTRIA
4.2. PER CAPITA CONSUMPTION ANALYSIS -AUSTRIA COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE AUSTRIAN PREPARED MEALS SECTOR
4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS
4.5. GROWTH ANALYSIS BY MARKETS
5. MARKET AND CATEGORY ANALYSIS
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS
5.2. MARKET ANALYSIS: MEAL KITS
5.4. MARKET ANALYSIS: PIZZA
5.5. MARKET ANALYSIS: READY MEALS
6. DISTRIBUTION ANALYSIS
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS
7. COMPETITIVE LANDSCAPE
7.1. BRAND SHARE ANALYSIS BY SECTOR
7.2. BRAND SHARE ANALYSIS BY MARKETS
7.3. BRAND SHARE ANALYSIS BY CATEGORY
7.3.1. Meal Kits
7.3.2. Pizza
7.3.3. Ready Meals
7.4. PRIVATE LABEL SHARE ANALYSIS
8. HEALTH &WELLNESS ANALYSIS
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS
8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES
8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS
8.4. LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET
9. PACKAGING ANALYSIS
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKETS
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKETS
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKETS
10. MACROECONOMIC ANALYSIS
10.1. GDP PER CAPITA
10.2. POPULATION AND POPULATION GROWTH
10.3. CONSUMER PRICE INDEX
10.4. POPULATION BREAKDOWN BY AGE
11. METHODOLOGY

LIST OF TABLES
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY
TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS
TABLE 16: MARKET DEFINITIONS
TABLE 17: CATEGORY DEFINITIONS
TABLE 18: CHANNEL DEFINITIONS
TABLE 19: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS
TABLE 20: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM
TABLE 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED
TABLE 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE
TABLE 24: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT
TABLE 25: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS
TABLE 26: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE
TABLE 27: MARKET VALUE-BY CATEGORY (€MILLIONS), 2011-2021
TABLE 28:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021
TABLE 29: MARKET VOLUME-BY CATEGORY (KG-MILLION),2011-2021
TABLE 30: COMPONENTS OF CHANGE-BY MARKET
TABLE 31: PREPARED MEALS SALES DISTRIBUTION IN AUSTRIA-BY MARKET (€ MILLION) 2016
TABLE 32: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN AUSTRIA (€ MILLION)
TABLE 33: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN AUSTRIA (€ MILLION)
TABLE 34: PACKAGING MATERIAL (IN MILLION PACK UNITS)
TABLE 35: CONTAINER TYPE (IN MILLION PACK UNITS)
TABLE 36: CLOSURE TYPE (IN MILLION PACK UNITS)
TABLE 37: OUTER TYPE (IN MILLION PACK UNITS)
TABLE 38: EXCHANGE RATES: (US$-€),2011-2021
TABLE 39: GDP PER CAPITA (€)
TABLE 40: POPULATION
TABLE 41: CONSUMER PRICE INDEX
TABLE 42: AGE PROFILE (MILLION OF PERSONS)

LIST OF FIGURES
FIGURE 1: VALUE SHARE OF AUSTRIA IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021
FIGURE 2: AUSTRIA COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS - AUSTRIA COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021
FIGURE 5: DEGREE OF TRADING DOWN IN THE AUSTRIAN PREPARED MEALS SECTOR, 2015-2016
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016 - AUSTRIA COMPARED TO THE GLOBAL AND WESTERN EUROPE CONSUMPTION
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016
FIGURE 21: LEADING BRANDS IN THE AUSTRIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016)
FIGURE 27: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021
FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016
FIGURE 29: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016
FIGURE 30: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - PIZZA
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021
FIGURE 32: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021
FIGURE 34: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 35: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021
FIGURE 36: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 37: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021
FIGURE 38: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 39: AUSTRIA’S GDP PER CAPITA, 2011-2016
FIGURE 40: POPULATION GROWTH IN AUSTRIA, 2011-2016
FIGURE 41: CONSUMER PRICE INDEX, AUSTRIA, 2011-2016
FIGURE 42: AGE PROFILE, AUSTRIA, 2016
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  • Delikatessa Gmbh
  • Dr. August Oetker Kg
  • Hilcona AG
  • Nestle S.A.
  • Yes! Natürlich Naturprodukte Ges.mbH
  • Groupe Bonduelle
  • Maresi Austria Gmbh
  • Unilever Plc
  • Orkla Group
  • General Mills Inc.
  • Mars Incorporated
  • FROSTA AG
  • Iglo Foods Group Ltd
  • Efko Group.
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