Consumers seek food products that contribute towards, and do not compromise, their health and wellbeing. Significantly, this quality is more influential than the sensory attributes of food products. Product alignment with time and money constraints is a critical concern for consumers. It is almost equally as influential as the impact of food products on health and wellbeing. The challenge for brands is to meet the demand for healthy, yet affordable and convenient, food products.
The desire among consumers to lead healthier lifestyles while maintaining a tasty and exciting diet is clearly reflected in recent dairy trends. The rising profile of plant protein is driving new product development in this sector, particularly beyond soy to unique sources of plant protein. The acceptance of higher fat in favor of lower sugar is also prevalent, as the popularity of ‘clean label’ products gains momentum in the dairy sector. Flavor experimentation outside of sweet, traditional flavors in dairy is widespread, while opportunities exist ‘beyond the cow’ for manufacturers to capitalize upon.
It has identified five key trends impacting innovation in dairy -
- Plant-based dairy: Driven by environmental, ethical, and health concerns, plant-based dairy is no longer just for the lactose-intolerant, but a "lifestyle option".
- Flavor experimentation: Consumers who seek sensory excitement and novel flavors in the dairy sector are driving non-traditional flavor concepts in the market.
- Up with fat, down with sugar: Rising sugar concerns in conjunction with a more holistic approach to health are driving low-sugar, naturally full-fat dairy options.
- Clean label dairy: Although the concept is ill-defined, shoppers seek "clean label" dairy that they can consume more confidently than conventional dairy products.
- Alternative animal dairy sources: Consumers who are bored with dairy products derived from cow's milk find alternatives exotic, while their associated functional benefits are valued.
The report “Top Trends in Dairy 2017” enables you to understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry, gains a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector. Furthermore, it helps to access valuable strategic take-outs to help direct future decision-making and inform new product development.
Companies mentioned in this report: Quinua Real, Ripple, Daiya, President Rondele, Fage, Seoulmilk, Wallaby Organic, Joya Soya, Peak Yogurt, Holy Cow, Forager Project, L'Oree du Jour, Desert Farms, Transilvania Lactate, Rians Aperitif.
- A third of consumers who avoid dairy entirely believe that milk protein has a negative impact on their health.
- While over a third of consumers do not have a clear understanding of what 'clean label' is, willingness to pay a premium for such products is apparent.
- Almost two thirds of heavy dairy consumers also experiment with new and unusual flavors when shopping for food and drink products.
Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Innovation Trends in Dairy
Up With Fat, Down With Sugar
Clean Label Dairy
Alternative Animal Dairy Sources