Snacking has become ingrained into consumer’s dietary routines, blurring the boundaries between main meals and opening unlimited opportunities for manufacturers to capitalize on. Snacking is a consumption ritual correlated to consumer’s age and gender. Indeed, the regularity of snacking decreases with age, with Millennials snacking more frequently than their older counterparts.
Consumer’s food purchases are also significantly influenced by time scarcity and health impact. Although hectic lifestyles push consumers to prioritize convenience, consumers do not want to sacrifice the health aspects of the products they purchase. This creates opportunities for healthy and convenient snack innovation.
Despite the concept suggesting quick and on-the-go consumption; 73% of global consumers claim that they typically snack at home. As home is the main venue for this habit, convenient snack products that facilitate easy preparation, such as warming them up in the microwave or quickly assembling the ingredients, should be a focus of innovation. Such products can reinforce the concept of meal replacement and allow the consumer to add a personalized touch before consumption.
Snacking is a consumption behavior that changes frequency based on the time of the day. The afternoon is the main time around the world when snacking occurs, with around half of consumers in emerging economies likely to snack between main meals. However, differences in consumer habits can be detected by comparing markets.
It is identified six innovation trends within snacks, confectionery, and desserts and is as follows -
- Back to the roots: Exploring ingredients from the past to satisfy demand for natural snacks and to appeal to older consumers.
- Energy boost: Brands are capitalizing on consumers' need for energy by developing new snacks with an energizing positioning.
- Better to share: Exploiting opportunities for sharing snacks: from easy-to share product formats to virtual sharing on social media.
- Blurring meal times: The rise of snacking has blurred the boundaries between snacks and main meals, with snacks increasingly being positioned for mealtimes.
- "Made from": Emphasizing the provenance of ingredients to diversify snack offerings, creating a route to premiumization.
- Permissible indulgence: Adjusting the size, shape, and formulation of indulgent snacks to offer thinner, "guilt-free" formats.
The report “Top Trends in Snacks, Confectionery and Desserts: Exploring consumer and innovation trends in key categories” helps you to identify the top trends driving the snack sector, insights into the key consumer segments that are most likely to be a driver for innovation. Additionally it helps to put innovative products into context by connecting them to specific consumer trends and needs.
Companies mentioned in this report: Oyatsu Company, United Biscuits, That's It, Pepsi Co, Waitrose, Andes Secret Ltda, Fujiya Country Ma’am, Meat District Co., Trader Joe's, Viva, Righi Srl, Mars, Inc, Poptacular, Inc. Takeshita Seika Co., Ltd. , Australian Health & Nutrition Association limited, Functional Gum S.r.l., PT Paris Foods Heritage, Lanzhou Shunfa Baihe Co., Ltd, Fine chia Ltd, Noi Sirius, Lanzhou Shunfa Baihe Co., Ltd. , ChocXO Bean to Bar Chocolatier, Nestle.
- Globally, 65% of consumers are always or often influenced by how familiar or trustworthy a product seems when choosing food.
- 73% of global consumers claim that they typically snack at home.
- Flavor is the key driver for 87% of global consumers when choosing products to snack on.
Reasons to buy
- Identify the top trends driving the snack sector
- Gain insight into the key consumer segments that are most likely to be a driver for innovation
- Put innovative products into context by connecting them to specific consumer trends and needs.
- Gain insight and inspiration for innovation.
Innovation Trends in Snacks, Confectionery, and Desserts
Trend 1: Back to the roots
Trend 2: Energy boost
Trend 3: Better to share
Trend 4: Blurring the meals time
Trend 5: Made from
Trend 6: Getting the thin shape
- Oyatsu Company
- United Biscuits
- That's It
- Pepsi Co
- Andes Secret Ltda
- Fujiya Country Ma’am
- Meat District Co.
- Trader Joe's
- Righi Srl
- Mars Inc
- Poptacular Inc.
- Takeshita Seika Co.
- Australian Health & Nutrition Association limited
- Functional Gum S.r.l.
- PT Paris Foods Heritage
- Lanzhou Shunfa Baihe Co.
- Fine chia Ltd
- Noi Sirius
- Lanzhou Shunfa Baihe Co.
- ChocXO Bean to Bar Chocolatier