India Air Care Market Outlook, 2022

  • ID: 4209493
  • Report
  • Region: India
  • 120 pages
  • Bonafide Research
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Put the Room Fresheners Back in Your Room As They Are Expected to Gain Market Share in India.
Air fresheners are consumer products used in homes or commercial places that typically emit fragrance. There are different types of air fresheners available in the Indian market. Some of them include sprays, candles, oils, gels and plug-ins. Although air fresheners were primarily used for odor elimination, a lot of people today use them for the pleasant odours they emit. The affluent consumers now demand premium and value added air care products in order to maintain air hygiene in their rooms and cars. Hence, they use various air care products having fragrances like lavender, jasmine, rose, sandalwood, lemon, apple, etc to keep their home and car odour free. In today's world, the consumer needs are more sophisticated and demand goes beyond mere fragrance to air purification and wellness. Air care has turned into a riveting market for new product developments and innovation where manufacturers are taking efforts to convince consumer through aggressive campaign and advertising. They are encouraging Indian consumers to adopt air fresheners in their day-today lives to improve home hygiene.

India air care market is fragmented into three product types' viz. room fresheners, bathroom fresheners and car fresheners.

According to "India Air Care Market Outlook, 2022", car air freshener market is expected to register a compounded annual growth rate (CAGR) of more than 15% over next five years. A car air freshener is a small aromatic device, which is used to makes a car’s inner environment pleasant & fresh by eliminating bad odour from the car. Advantages of car fresheners have made them a very effective and popular product in the global as well as Indian market. Also, in the car segment, car air fresheners i.e. vent sticks are hugely used than other formats like spray/aerosol, blocks, gels, electric or liquid. On the other hand, market for room fresheners is growing at a stable rate. In recent years, this functional commodity has evolved to be used as a decorative product as well.

The market for room fresheners have long been driven by rising standards of living, growing consumer affluence, and their propensity to indulge in luxury products. Today, the Indian market for air fresheners stands stimulated by changing demographic trends, the growing importance of aromatherapy in homes, and consumer preference for decorating homes with fragrant products such as candles, reed diffusers, potpourri etc. Aromatherapy is gaining momentum among Indian consumer as a result of a variety of applications, including pain relief, mood enhancement and increased cognitive function. It can be used at any place such as indoor spaces, washrooms, car, etc. Manufacturers are leaving no stone unturned in their attempts to educate consumers about the products they offer, however it still has a long way to go. Indian metros and urban areas of the countries are responsible for majority of the sales in the air care market. Premium specialized and value added fragranced air fresheners are growing rapidly among upper middle class consumers. Spray/Aerosol still dominates the market of air fresheners in India.

Key Applications
  • Car Air Freshener
  • Room Air Freshener
  • Bathroom Air Freshener
The report gives an in-depth understanding of air care products in India:
  • Global Air Care Market Outlook
  • Global Air Care Market Size By Value & Forecast
  • Global Retail Air Care Market Size By Value & Forecast
  • Global Business-to-Business Air Care Market Size By Value & Forecast
  • Global Air Care Market Segmental Analysis: By Company, By Region, By Product Type, By Application
  • India Air Care Market Outlook
  • India Retail Air Care Market Size By Value & Forecast
  • India Business-to-Business Air Care Market Size By Value & Forecast
  • India Air Care Market Segmental Analysis: By Company, By Region, By Product Type, By Application
  • India Car Air Fresheners Market Size By Value & Forecast
  • India Car Air Fresheners Market Segmental Analysis: By Product Type
  • India Room Air Fresheners Market Size By Value & Forecast
  • India Room Air Fresheners Market Segmental Analysis: By Product Type
  • India Bathroom Air Fresheners Market Size By Value & Forecast
  • India Bathroom Air Fresheners Market Segmental Analysis: By Product Type
  • Product, Price & Variant Analysis of Spray/Aerosol Air Freshener, Gel Air Freshener, Car Air Freshener, Liquid Air Freshener, Electric Air Freshener and Block Air Freshener
  • The key vendors in this market space
  • Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of air care products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Note: Product cover images may vary from those shown
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1. Executive Summary
2. Global Air Care Market Outlook
2.1. Market Size By Value
2.1.1. Overall Market
2.1.2. Retail Air Care Market
2.1.3. Business-to-Business Air Care Market
2.2. Market Share
2.2.1. By Company
2.2.2. By Region
2.2.3. By Product Type
2.2.4. By Application
3. India Air Care Market Outlook
3.1. Market Size By Value
3.1.1. Overall Market
3.1.2. Retail Air Care Market
3.1.3. Business-to-Business Air Care Market
3.2. Market Share
3.2.1. By Company
3.2.2. By Region
3.2.3. By Product Type
3.2.4. By Application
3.3. India Car Air Freshener Market
3.3.1. Market Size By Value
3.3.2. Market Share By Product Type
3.4. India Room Air Freshener Market
3.4.1. Market Size By Value
3.4.2. Market Size By Product Type
3.5. India Bathroom Air Freshener Market
3.5.1. Market Size By Value
3.5.2. Market Size By Product Type
3.6. Product Price Variant Analysis - By Product Type
3.6.1. Spray/Aerosol Air Freshener
3.6.2. Gel Air Freshener
3.6.3. Car Air Freshener
3.6.4. Liquid Air Freshener
3.6.5. Electric Air Freshener
3.6.6. Block Air Freshener
4. India Economic Snapshot
5. Raw Material
6. PEST Analysis
7. Trade Dynamics
7.1. Import
7.2. Export
8. Channel Partner Analysis
9. India Air Care Market Dynamics
9.1. Key Drivers
9.2. Key Challenges
10. Market Trends & Developments
10.1. Emergence of Aromatherapy
10.2. Shift in the Indian Consumer Preferences
10.3. Players Developing Strong Distribution Channels
10.4. Inclination towards Natural Air Fresheners
10.5. Low Penetration Levels - An Opportunity for Manufacturers
11. Competitive Landscape
11.1. Porter’s Five Forces
11.2. Company Profiles
11.2.1. Dabur India Limited
11.2.2. Godrej Consumer Products Limited
11.2.3. J.K. Helene Curtis Limited
11.2.4. MidasCare Pharmaceuticals Pvt. Ltd.
11.2.5. Procter & Gamble Home Products Private Limited
11.2.6. Reckitt Benckiser (India) Private Limited
11.2.7. SC Johnson Products Pvt. Ltd.
12. Strategic Recommendations
13. Disclaimer

List of Figures:
Figure-1: Global Air Care Market Size - By Value 2011-2016 (USD Billion)
Figure-2: Global Air Care Market Size Forecast - By Value 2017F-2022F (USD Billion)
Figure-3: Global Retail Air Care Market Size - By Value 2011-2016 (USD Billion)
Figure-4: Global Retail Air Care Market Size Forecast - By Value 2017F-2022F (USD Billion)
Figure-5: Global Business-to-Business Air Care Market Size - By Value - 2011-2016 (USD Billion)
Figure-6: Global Business-to-Business Air Care Market Size Forecast - By Value 2017F-2022F (USD Billion)
Figure-7: Global Air Care Market Share - By Company 2016
Figure-8: Global Air Care Market Share - By Region 2016 & 2022F
Figure-9: Global Air Care Market Share - By Product Type 2016 & 2022F
Figure-10: Global Air Care Market Share - By Application 2016 & 2022F
Figure-11: India Air Care Market Size - By Value 2011-2016 (INR Crore)
Figure-12: India Air Care Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-13: India Retail Air Care Market Size - By Value 2011-2016 (INR Crore)
Figure-14: India Retail Air Care Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-15: India Business-to-Business Air Care Market Size - By Value 2011-2016 (INR Crore)
Figure-16: India Business-to-Business Air Care Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-17: India Air Care Market Share - By Company 2016 & 2022F
Figure-18: India Air Care Market Share - By Region 2016 & 2022F
Figure-19: India Air Care Market Share - By Product Type 2016
Figure-20: India Air Care Market Share - By Product Type 2022F
Figure-21: India Air Care Market Share - By Application 2016 & 2022F
Figure-22: India Car Air Freshener Market Size - By Value 2011-2016 (INR Crore)
Figure-23: India Car Air Freshener Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-24: India Car Air Freshener Market Share - By Product Type 2016 & 2022F
Figure-25: India Room Air Freshener Market Size - By Value 2011-2016 (INR Crore)
Figure-26: India Room Air Freshener Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-27: India Room Air Freshener Market Share - By Product Type 2016 & 2022F
Figure-28: India Bathroom Air Freshener Market Size - By Value 2011-2022F (INR Crore)
Figure-29: India Bathroom Air Freshener Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-30: India Bathroom Air Freshener Market Share - By Product Type 2016 & 2022F
Figure-31: Import of Air Care Products in India - By Value 2011-12 to 2015-16 (In Lacs)
Figure-32: Import of Air Care Products in India - By Volume 2011-12 to 2015-16 (Kg ‘000)
Figure-33: Import of Air Care Products in India - By Country By Volume 2015-16
Figure-34: Export of Air Care Products from India - By Value 2011-12 to 2015-16 (In Lacs)
Figure-35: Export of Air Care Products from India - By Volume 2011-12 to 2015-16 (Kg ‘000)
Figure-36: Export of Air Care Products from India - By Country By Volume 2015-16
Figure-37: Distribution channel followed by air care manufacturers in India

List of Tables:
Table-1: Product Price & Variant Analysis of Spray/Aerosol Brands Available in India 2016
Table-2: Product Price & Variant Analysis of Gel Air Freshener Brands Available in India 2016
Table-3: Product Price & Variant Analysis of Car Air Freshener Brands Available in India 2016
Table-4: Product Price & Variant Analysis of Liquid Air Freshener Brands Available in India 2016
Table-5: Product Price & Variant Analysis of Electric Air Freshener Brands Available In India 2016
Table-6: Product Price & Variant Analysis of Block Air Freshener Brands Available In India 2016
Table-7: India Economic Profile - 2015
Table-8: Import Duty Structure for Air Care Products in India 2016
Table-9: Key Facts of Dabur India Limited
Table-10: Key Facts of Godrej Consumer Products Limited
Table-11: Key Facts of J.K. Helene Curtis Limited
Table-12: Key Facts of MidasCare Pharmaceuticals Pvt. Ltd.
Table-13: Key Facts of Procter & Gamble Home Products Private Limited
Table-14: Key Facts of Reckitt Benckiser (India) Private Limited
Table-15: Key Facts of SC Johnson Products Pvt. Ltd.
Note: Product cover images may vary from those shown
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  • Dabur India Limited
  • Godrej Consumer Products Limited
  • J.K. Helene Curtis Limited
  • MidasCare Pharmaceuticals Pvt. Ltd.
  • Procter & Gamble Home Products Private Limited
  • Reckitt Benckiser (India) Private Limited
  • SC Johnson Products Pvt. Ltd.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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