Decorative Paints and Coatings Market for Kenya and Tanzania, Forecast to 2020

  • ID: 4210012
  • Report
  • Region: Kenya, Tanzania
  • 117 Pages
  • Frost & Sullivan
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Construction Boom and Changing Policies are Driving Market Growth

FEATURED COMPANIES

  • Basco Paints
  • Crown Paints Ltd
  • Insignia Ltd
  • MORE

The Kenyan and Tanzanian decorative paints and coatings market was worth a combined value of $138.7 million in 2015 and is expected to show promising growth (CAGR of 6%–7%) over the next 5 years. This is due to the significant growth in population and the middle class, government policies that support the development of infrastructure, growing urban migration, and a movement towards cleaner technology. Decorative paints and coatings constitute the greatest portion of the coatings industry within the two countries. Water-based paints constitute approximately 70% of the decorative paints and coatings market.

The Kenyan and Tanzanian decorative paints and coatings market is a competitive and price-sensitive market. Lower prices give market participants a competitive advantage, but it is very difficult to achieve, as most of the raw materials are imported. In addition, there is higher brand loyalty in Tanzania; thus any new competitor will have to invest more to market its product. The top 3 market participants (Crown Paints Ltd, Basco Paints, and Insignia Ltd) had a combined revenue market share of over 74.0% in 2015.

Geographic scope: Kenya and Tanzania Product scope: Total decorative paints and coatings; water-based decorative paints and coatings; solvent-based decorative paints and coatings Application scope: Residential Study period: 2013 to 2020

Key questions answered include:

  • What are the historical and forecasted sizes, volumes, and growth rates of the water-based and solvent-based decorative paints and coatings markets in Kenya and Tanzania?
  • What are the key market drivers and restraints for the total decorative paints and coatings market as well for the water-based and solvent-based paint segments?
  • Which area shows the most significant potential for growth and what are the contributing factors? Is it water-based or solvent-based paints?
  • Which are the key market participants and what is their market share?
  • What type of decorative paints and coatings will dominate the market in the forecast years?
  • Are the products/services offered today meeting customer needs or is additional development needed?

Key target audience:

  • Current market participants
  • Potential new entrants
  • Raw material imports
  • Potential investors
  • Financial institutions
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Basco Paints
  • Crown Paints Ltd
  • Insignia Ltd
  • MORE
1. Executive Summary
  • Key Findings
  • Market Engineering Measurements
  • CEO’s Perspective
2. Market Overview
  • Research Scope
  • Introduction
  • Market Definitions
  • Market Trends
  • Product and Technology Trends
  • Key Questions this Study will Answer
  • Market Segmentation
3. Drivers and Restraints-Total Decorative Paints and Coatings Market
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
4. Forecasts and Trends-Total Decorative Paints and Coatings Market
  • Market Engineering Measurements
  • Forecast Assumptions
  • Revenue Forecast
  • Volume Forecast
  • Revenue and Volume Forecast Discussion
  • Pricing Trends Discussion
  • Per cent Revenue Forecast by Country
  • Revenue Forecast by Country
  • Per cent Volume Forecast by Country
  • Volume Forecast by Country
  • Revenue and Volume Forecast Discussion by Country
  • Per cent Revenue Forecast by Segment
  • Revenue Forecast by Segment
  • Revenue Forecast Discussion by Segment
5. Market Share and Competitive Analysis- Total Decorative Paints and Coatings Market
  • Market Share
  • Market Share Analysis
  • Competitive Environment
  • Competitive Factors and Assessment
6. Growth Opportunities and Companies to Action
  • Growth Opportunity 1-Sustainable Packaging
  • Growth Opportunity 2-Growing Middle Class
  • Growth Opportunity 3-Environmental Legislation
  • Growth Opportunity 4-Competitive Pricing
  • Growth Opportunity 5-Construction Boom
  • Strategic Imperatives for Success and Growth
7. Kenya Market Analysis
  • Kenya Key Findings
  • Revenue Forecast
  • Volume Forecast
  • Revenue and Volume Forecast Discussion
  • Per cent Revenue Forecast by Segment
  • Revenue Forecast by Segment
  • Revenue Forecast Discussion by Segment
  • Market Share
  • Market Share Analysis
  • Competitive Environment
  • Competitive Factors and Assessment
8. Kenya Water-based Decorative Paints and Coatings Segment Analysis
  • Water-based Decorative Paints and Coatings Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Volume Forecast
  • Volume and Revenue Forecast Discussion
9. Kenya Solvent-Based Decorative Paints and Coatings Segment Analysis
  • Solvent-based Decorative Paints and Coatings Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Volume Forecast
  • Revenue and Volume Forecast Discussion
10. Tanzania Market Analysis
  • Tanzania Key Findings
  • Revenue Forecast
  • Volume Forecast
  • Revenue and Volume Forecast Discussion
  • Per cent Revenue Forecast by Segment
  • Revenue Forecast by Segment
  • Revenue Forecast Discussion by Segment
  • Market Share
  • Market Share Analysis
  • Competitive Environment
  • Competitive Factors and Assessment
11. Tanzania Water-based Decorative Paints and Coatings Segment Analysis
  • Water-based Decorative Paints and Coatings Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Volume Forecast
  • Revenue and Volume Forecast Discussion
12. Tanzania Solvent-based Decorative Paints and Coatings Segment Analysis
  • Solvent-based Decorative Paints and Coatings Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Volume Forecast
  • Revenue and Volume Forecast Discussion
13. The Last Word
  • The Last Word-3 Big Predictions
  • Legal Disclaimer
14. Appendix
  • Market Engineering Methodology
  • Additional Sources of Information on the Paints and Coatings Market
  • List of Companies in “Others”
  • Abbreviations and Acronyms Used
Note: Product cover images may vary from those shown
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  • Basco Paints
  • Crown Paints Ltd
  • Insignia Ltd
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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