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Sugar: The Fool Proof Target for Obesity or a Can of Worms?

  • ID: 4210088
  • Report
  • April 2017
  • Region: Global
  • 49 pages
  • Euromonitor International
Sugar Reduction In Drinks is Good and Improving, While Food Remains A Challenge

Sugar continues to have a bad reputation, but globally its consumption is still growing. As developing countries are increasingly becoming dependent on high-sugar packaged foods and soft drinks, they will see significant growth in sugar purchasing. On the other hand, increasing awareness of sugar consumption and policies on sugar content are slowly but surely driving developed markets away from high sugar products and into the naturally savoury and low in sugar.

The Sugar: The Fool Proof Target for Obesity or a Can of Worms? global briefing offers an insight into to the size and shape of the Nutrition market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Alcoholic Drinks, Fresh Food, Packaged Food, Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown


  • Scope
  • What is Passport Nutrition?
  • Passport Nutrition research methodology
  • Passport Nutrition covers 54 countries
  • Defining sugar: The nutrition jigsaw

Sugar: Health’s Biggest Enemy

  • Key findings
  • The war on sugar is real
  • Painting the picture in terms of sugar purchasing
  • Low economic cost of sugar means high cost for public health
  • As sugar consumption grows, so does prevalence of overweight
  • Fat is comfortably hiding behind the health requirement curtain
  • Countries of Western Europe and Latin America love their sugar
  • Majority of the world exceeds the daily sugar limit
  • Sugar: Health’s Biggest Enemy

Sugar in Food and Beverages Today

  • Which categories are most responsible for sugar purchased?
  • Sugar content does not determine contribution to intake
  • 17 million tonnes of sugar a year from the “top 10”
  • Success gives companies a bad sugar rep
  • How do the top sugar sellers in the world sell their sweetness?
  • Things are not always what they seem

The Future of Sugar

  • Sugar forecast growth
  • Developed markets bring us hope
  • As snacks continue to dominate, “healthy” is where it is headed
  • W hen push comes to shove juice may lose against other drinks
  • Growth of sweet food categories varies by region
  • Key takeaways regarding the future of sugar

Potential for Sugar Reduction

  • “Unhealthy” sugars: The dilemma
  • Information on sugar content goes beyond the nutrition label
  • Are natural sugars any different?
  • Potential for sweeteners
  • The industry’s approaches to sugar reduction
  • Sugar reduction in drinks: They have it covered
  • The intricacies of intrinsic and added sugar
  • Nestlé could reduce its sugar sales by 113 million kg by 2018
  • Flavor Modulation Technology by Kerry Group: The miracle find?
  • Fermentation as a way to reduce sugar…naturally
  • How about some of “the right” bacteria instead of sugar?
  • Naturally low sugar the next big thing?
  • Highest sources of sugar growth and potential solutions
  • There is a continually growing demand for sugar reduction


  • Future consideration for regulations around sugar
  • What should be the focus of manufacturers?
Note: Product cover images may vary from those shown