Adult Incontinence in the United Kingdom

  • ID: 4210092
  • Report
  • Region: United Kingdom, Great Britain
  • 22 pages
  • Euromonitor International
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Both demographic changes and campaigns run by the major players in the industry to make incontinence less of a taboo benefited the category’s value sales in 2016. Adult incontinence products are not only aimed at older people but also women who have recently given birth. Many people continue to be ashamed of incontinence, thus not buying the appropriate products but instead sanitary protection items.

The Adult Incontinence in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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ADULT INCONTINENCE IN THE UNITED KINGDOM

List of Contents and Tables:

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Table 1 Reimbursement/Prescription Incontinence Value Sales: 2016
Category Data
Table 2 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 3 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 5 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 6 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 7 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021
Procter & Gamble UK Ltd in Tissue and Hygiene (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble UK Ltd: Key Facts
Summary 2 Procter & Gamble UK Ltd: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble UK Ltd: Competitive Position 2016
Executive Summary
Healthy Growth of Adult Incontinence Offset by Other Poorly Performing Products
Price Pressure in A Highly Saturated Market
Private Label Remains Strong Despite Falling Value Sales
Internet Retailing Continues To Grow at A Brisk Pace
Retail Tissue and Hygiene Set To Perform Positively Over the Forecast Period
Key Trends and Developments
Manufacturers Expand Their Target Audience and Invest in Product Segmentation
Green Products Remain A Niche But Awareness Continues To Increase
Increasing Importance of Social Media Advertising
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources
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Competitive Landscape

In 2016, SCA Hygiene Products continued to dominate adult incontinence in the UK, commanding a 68% share of value sales, worth some GBP124 million. The company’s most successful brand is Tena Lady, which is sold in various distribution channels and has a good reputation among consumers.

Prospects

Over the forecast period consumer awareness and acceptance of incontinence, as well as a shift in demographics, will influence sales of adult incontinence products in the UK. It is also likely that private label will gain share as consumers start to place more trust in these products after trying them out. Average unit price is predicted to decline slightly due to the increasing importance of private label.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in United Kingdom with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in United Kingdom, this research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in United Kingdom market research report includes:
  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
The market research reports answer questions such as:
  • What is the market size of Incontinence in United Kingdom?
  • What are the major brands in United Kingdom?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
  • This industry report originates from Passport, our Tissue and Hygiene market research database.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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