Digital Innovators: From Artificial Intelligence to Personalisation 2.0

  • ID: 4210116
  • Report
  • 19 pages
  • Euromonitor International
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Companies have been collecting petabytes of data, but to date struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer experience. This report explores 10 innovative ways companies are leveraging artificial intelligence to move commerce into the next era of personalisation.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report:
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment
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Digital Innovators: From Artificial Intelligence to Personalisation 2.0

Introduction
From Artificial Intelligence to Personalisation 2.0
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Companies have been collecting petabytes of data, but to date struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer experience. This report explores 10 innovative ways companies are leveraging artificial intelligence to move commerce into the next era of personalisation.

Companies have the data, but struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer experience.

Artificial intelligence has been around in some form for centuries, but only in recent years has emerged as a potential commerce tool. Machine learning, image recognition, cluster analysis and natural language processing are four key ways that artificial intelligence is starting to be leveraged in commerce.

In time, applications powered by artificial intelligence will become key competitive advantages for commerce players as these technologies afford brands the power to more effectively create personalised offers through the omnichannel analysis offered by artificial intelligence technologies.
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