Adult Incontinence in Brazil

  • ID: 4210120
  • Report
  • Region: Brazil
  • 23 pages
  • Euromonitor International
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Adult incontinence sales continued to show strong volume growth rates in 2016, despite the economic slowdown in the country. More and more companies are investing in increasing awareness about the incontinence subject, a fact that is helping to decrease prejudice against the category. Life expectancy from birth has been rapidly evolving in the country in recent years. In the beginning of the 1990s, the average life expectancy rate in Brazil was 65 years.

The Adult Incontinence in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ADULT INCONTINENCE IN BRAZIL

List of Contents and Tables:

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Adult Incontinence
Category Data
Table 1 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 2 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 5 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021
Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Key Facts
Competitive Positioning
Summary 2 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Competitive Position 2016
Executive Summary
Consumers Seek More Affordable Options Within Tissue and Hygiene in Brazil
High Inflation and A Stronger Devaluation of the Brl Against the Usd Continue To Pressure Prices in 2016
Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda Continues To Lead Tissue and Hygiene in 2016
Warehouse Clubs Continues To Gain Strength in 2016
Brand Loyalty Is Expected To Be Lower, at Least in the Short Term
Key Trends and Developments
Trading Down Increases Within Tissue and Hygiene in 2016
Smaller- and Medium-size Players Gain Share
It Is All About Absorption
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources
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Trends

Adult incontinence sales continued to show strong volume growth rates in 2016, despite the economic slowdown in the country. More and more companies are investing in increasing awareness about the incontinence subject, a fact that is helping to decrease prejudice against the category. Life expectancy from birth has been rapidly evolving in the country in recent years. In the beginning of the 1990s, the average life expectancy rate in Brazil was 65 years. Today, this figure stands at 75 years and it should reach 78 years by 2030. Sales of adult incontinence therefore have potential to rise over time.

Competitive Landscape

Hypermarcas SA continued to lead the adult incontinence category in 2016, with a 34% share of total value sales. Bigfral, Hypermarcas’s brand in the category, has a strong reputation and is widely known by many consumers, helping the company to maintain its leadership.

Prospects

Adult incontinence sales are expected to continue growing over the forecast period, driven by socioeconomic factors that will affect demand for the category positively. Manufacturers will keep investing in creating awareness about the importance of using specific products designed to properly address the incontinence issue, and also in diminishing the negative stigma that surrounds the category.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Brazil with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Brazil, this research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Brazil market research report includes:
  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
The market research reports answer questions such as:
  • What is the market size of Incontinence in Brazil?
  • What are the major brands in Brazil?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
  • This industry report originates from Passport, our Tissue and Hygiene market research database.
Note: Product cover images may vary from those shown
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