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Development of the Global Wrist Wearable Industry, 2017 and Beyond

  • ID: 4213882
  • Report
  • Region: Global
  • 25 pages
  • Market Intelligence & Consulting Institute (MIC)
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The Game Changing as Watch and IT Companies Join the Wrist Wearable Market


  • Acer
  • Fitbit
  • HTC
  • Michael Kors
  • Nokia
  • Suunto
  • MORE

In 2016, faced with a slowdown in the smartphone market, ICT companies have turned to the IoT (Internet of Things) in the hope of finding new sources of opportunity. Among wearable devices, wrist wearables, comprising of smartwatch and smart wristband, have unique selling points of freeing up the wearer's hands and providing continuous monitoring. These features, together with the increased investments of Apple and other large vendors, have made wrist wearables the mainstream of the wearable market, and have expanded the market size as a whole. This report covers the developments and trends of the global wrist wearable market; offers insights for Taiwanese vendors and other potential entrants to grasp the opportunities wrist wearables have to offer.

List of Topics:
Development of the global wrist wearable market and includes smartwatch and smartband market volume and growth rate
Development of major wrist wearable players: Fitbit, Apple, and Xiaomi, and other players and include their development strategies and highlights
Development of other IT companies in the wrist wearable market, including mobile phone companies, startups, other IT companies such as GPS developers, traditional watch makers, sports companies,
Development of major applications and themes of wrist wearables in the area of fashion, mobile payment, and emergency communications, and includes major vendors' product offerings in recent years

Note: Product cover images may vary from those shown
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  • Acer
  • Fitbit
  • HTC
  • Michael Kors
  • Nokia
  • Suunto
  • MORE

1. Overview of the Global Wrist Wearable Market
1.1 Smartwatch Has Become the Fastest Growing Wrist Wearable
1.2 The Takeoff of Smartwatch Has Increased the Market Worth of Wrist Wearables
1.3 Smartwatch Becomes the Popular Seasonal Gift Choice

2. Players in the Global Wrist Wearable Market
2.1 As the New Players are Expanding Overall Market Size, Market Share of the Three Key Players Has Slightly Declined
2.1.1 The Three Key Players: High Sales Driven by Brand Value and Domestic Demand
2.1.2 Other Players: Prioritize Niche Market and Avoid Direct Competition with Key Players
2.2 The Game Changing as Watch and IT Companies Join the Wrist Wearable Market
2.2.1 Mobile Phone Companies: Wearable-Mobile Phone Bundles to Create Incentives and Synergies
2.2.2 Startups: Focus on One Product at a Time, and Gradually Expand Product Portfolios or Seek M&As and Investment Offers from Big-name Companies
2.2.3 Other ICT Companies: Differentiate Themselves with Core Competencies
2.2.4 Traditional Watch Companies: Venture into the Smartwatch Market to Maintain Brand Loyalty
2.2.5 Sports Companies: Emphasize Sports Fashion, and Collaborate with Leading ICT Companies for Software and Hardware Integration

3. Products in the Global Wrist Wearable Market
3.1 Wrist wearables are focusing more on diversified applications, including fashion, payment, and communications
3.1.1 Smartwatches Priced at USD 600 or Higher are for Branding Purpose
3.1.2 Fashion Accessory, Mobile Payment, and Emergency Communications are the Main Themes for Wrist Wearables in 2016

4. The Perspective

Glossary of Terms
List of Companies

List of Tables

List of Figures
Figure 1: Worldwide Market Volume and Growth Rate of Smartwatch and Smart Wristband, 2014-2016
Figure 2: Worldwide Market Value and ASP of Smartwatch and Smartband
Figure 3: Google Search Interest for Smartwatch from 2012 to 2016
Figure 4: Market Share Changes By Brand in the Global Wrist Wearable Market from 2015 to 2016
Figure 5: Product Offerings of Major Wrist Wearable Vendors around the World
Figure 6: Leading Vendors and Their Smartwatch Launched in 2016 and 2017
Figure 7: Leading Vendors and Their Smartbands Launched in 2016 and 2017

Note: Product cover images may vary from those shown
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  • ASUS
  • Acer
  • Adidas
  • Aliphcom
  • Casio
  • Emporio Armani
  • Epson
  • Fitbit
  • Fossil
  • GOLife
  • Garmin
  • Google
  • Guider
  • HTC
  • Hermes
  • Huawei
  • Intel Corporation
  • Jawbone
  • LG
  • Lenovo
  • Meizu
  • MiTAC
  • Michael Kors
  • Microsoft
  • Mobvoi
  • Motorola
  • New Balance
  • Nike
  • Nokia
  • Okii
  • Pebble
  • Philip
  • Polar
  • Samsung
  • Sony
  • Suunto
  • Swatch
  • Ticwatch
  • TomTom
  • Tug Heuer
  • Under Armour
  • WISEKey
  • Withings
  • Xiaomi
  • ZTE
Note: Product cover images may vary from those shown
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Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis


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