+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Global Licensing Trends in Children's Apparel and Footwear

  • ID: 4224802
  • Report
  • April 2017
  • Region: Global
  • 50 pages
  • Euromonitor International
Characters dominate children’s fashion licensing as the majority of these franchises target children. After children pass the age of eight, other licensing types provide fiercer competition to character licensing including fashion, music, celebrity and sports. Outerwear is the largest licensed childrenswear category while nightwear and underwear continue to be strong.

The Global Licensing Trends in Children’s Apparel and Footwear global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

1. Introduction

  • Scope
  • Key findings

2. Overview

  • Children’s apparel and footwear: Size of the prize
  • Childrenswear comes of age
  • Children’s apparel: Top brands
  • Western Europe has six out of top 10 biggest per child spenders
  • Children’s footwear: Top brands
  • Biggest per child spenders on children’s footwear: Europe tops list
  • Evergreen characters going strong in children’s fashion
  • 2017 and beyond: Major character licensing related film launches
  • Major licensing types beyond characters in children’s fashion
  • Corporate trademark/brand licensing in children’s fashion
  • Children’s apparel and footwear: Key demand factors for the future

3. Demographics Shaping Demand

  • Children population: Key for character licensing
  • Child population trends by age group and gender
  • Impact of a declining birth rate
  • Lower birth rates/late motherhood bring challenges/opportunities
  • Middle East and Africa to record fastest growth in child population
  • End to China’s one-child policy should boost industry
  • End to “little emperor syndrome”?

4. Key Trends, Developments and Opportunities

  • Childrenswear : Category Overview and opportunities for licensing (1)
  • Childrenswear : Category Overview and opportunities for licensing (2)
  • Mini-me: Threat or opportunity for licensing?
  • Character licensing continues to evolve
  • Fast fashion: Top trend shaping apparel and footwear
  • Celebrity licensing gains pace in childrenswear
  • Tweens: A powerful consumer group in their own right
  • Tweens and music/celebrity licensing
  • Organic/ethically made products on the rise: Opportunities for licensing
  • Private label opportunity

5. Top Character Licences, Collaborations and Recommendations

  • Top children’s character licences: Developed markets snapshot
  • Top children’s character licences: BRIC snapshot
  • China: Favouring domestic brands
  • Uniqlo : One of the most dynamic brands in character licensing
  • Toy Story steps into footwear with Vans
  • 20th Century Fox and Lidl join forces
  • Licensing deals gain momentum
  • Character licensing in children’s fashion: Upbeat market outlook
  • Character licensing in children’s fashion: Recommendations (1)
  • Character licensing in children’s fashion: Recommendations (2)
  • Character licensing in children’s fashion: Recommendations (3)
  • Character licensing in children’s fashion: Recommendations (4)
  • Top markets to target in childrenswear
Note: Product cover images may vary from those shown