Beer is globally the third most popular drink after water and tea. Growing at a CAGR of 2.4%, it is projected that the global beer market will reach approximately USD 636 billion by 2020. In 2015, the global beer market was valued at USD 566.6 billion. While in 2014 the global beer market grew by 1%, it grew approximately by 2% in 2015. The low growth percentage is due to a slowdown in beer consumption by world’s five largest beer markets, China, US, Russia, Germany and Brazil.
Beer is the most popular alcoholic beverage among Canadians, despite witnessing a decline in sales over the last few years. Given that the consumer in Canada is moving towards wine consumption, owing to sophistication and health benefits, the total volume sales of beer grew by 1% in 2015 to reach 2.4 billion litres. Bigger players such as Anheuser-Busch InBev and Molson Coors are facing stagnation in sales owing to the popularity of craft beer and growing preference for wine.
Big and small players alike are introducing new flavours and variants of beer, and this trend is expected to continue. The well travelled consumer who has rich media exposure is demanding more from their beer. The non-alcoholic beer segment too is experiencing growth, boosted by the growing health consciousness of people and a will to drink responsibly.
Why should the report be purchased?
The report "Assessment of Canada's Beer Market 2017" highlights key dynamics ofthe global and China's beer market. The growing opportunity in the sector has been investigated. The initiatives and performance of key players including Anheuser-Busch InBev, Andrew Peller Ltd, Molson Coors Brewing Company, Heineken NV, Sapporo Holdings Ltd. has been examined. The report contains latest industry stakeholder’s opinions.
Research methodology and delivery time
The author has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.
The report is available as single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The dispatch time for hard copies is approximately 4 business days, as each hard copy is custom printed for the client.
1. Analyst Opinion
2. Global Beer Market Overview
2.2 Performance& Market Statistics
2.3 Market Drivers & Emerging Trends
2.4 Sector Outlook
2.5 Industry Speak
3. Canada Beer Market
3.2 Performance & Market Statistics
3.3 Market Drivers & Emerging Trends
3.4 Competitive Landscape
3.4.1 Anheuser-Busch InBev
3.4.2 Andrew Peller Ltd
3.4.3 Molson Coors Brewing Company
3.4.4 Heineken NV
3.4.5 Sapporo Holdings Ltd.
3.5 Sector Outlook
3.6 Industry Speak
4. List of Charts & Graphs
5. Research Methodology
List of Charts & Graphs
1. Global Beer Market Player Wise Market Share (2014, %)
2. Global Beer Production (2004-2014, billion hectoliters)
3. Global Beer Production by Region (2014, %)
4. Global per capita Beer Consumption by leading countries (2014, liters)
5. Global Brand Value of top 10 beer brands in 2014 (million US dollars)
6. Canada Alcoholic Beverage Consumption by Type (%, 2015)
7. Canada Beer Sales (Hectolitres, 2012-2015)
8. Canada Per Capita Consumption of Beer (Litres, 2012-2015)
9. Canada Beer Market Share by Player (%, 2016)