Pack-Track Seize+Adapt Case Study: Wider Opportunities for an Easy-Open Tamper-Evident Closure

  • ID: 4225322
  • Report
  • 17 pages
  • GlobalData
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FEATURED COMPANIES

  • Lucozade Ribena Suntory
  • Ribena
  • MORE
Summary

"Pack-Track Seize+Adapt Case Study: Wider Opportunities for an Easy-Open Tamper-Evident Closure", uses the author's Pack-Track packaging innovation tool to take a closer look at a pack format currently used in the UK by Lucozade Ribena Suntory for Ribena Minis juice drinks and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the author's Pack-Track packaging innovation tool and takes a closer look at a plastic bottle with an easy-open tamper-evident closure, currently used for a children's juice drink, and considers how the format could cross over into other categories.

Scope

- Discusses key features and packaging benefits of Ribena Minis in a plastic bottle with an easy-open tamper-evident closure.
- Examines how this pack format taps into consumer trends within the author's TrendSights framework.
- Explores how this easy-to-use means of packaging could be applied to other product categories.

Reasons to buy

- Use the author's Seize+Adapt Case Studies to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Lucozade Ribena Suntory
  • Ribena
  • MORE
Executive summary
What is Seize+Adapt?
The packaging innovation - safety and integrity
How does the innovation align to TrendSights?
The packaging innovation - consumer convenience
How does the innovation align to TrendSights?
Wider opportunities for an easy-open tamper-evident closure
Appendix
Note: Product cover images may vary from those shown
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  • Lucozade Ribena Suntory
  • Ribena
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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