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Global Mobile Value-added Services (VAS) Market 2023-2027

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    Report

  • 120 Pages
  • November 2022
  • Region: Global
  • TechNavio
  • ID: 5137004
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The mobile value-added services (VAS) market is poised to grow by $723.25 bn during 2023-2027, accelerating at a CAGR of 15.76% during the forecast period. The report on the mobile value-added services (VAS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rapid increase in smartphone penetration, digitization of key industries, and rapid penetration of mobile broadband.

The mobile value-added services (VAS) market is segmented as below:

By Product

  • Mobile advertising
  • Mobile games
  • Mobile music and video streaming
  • Mobile money and m-commerce
  • Mobile publications

By End-user

  • Large enterprises
  • Small
  • medium enterprises

By Geographical Landscape

  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increasing popularity of AR in location-based games as one of the prime reasons driving the mobile value-added services (VAS) market growth during the next few years. Also, the growing demand for non-linear media consumption and the rapid shift toward m-commerce will lead to sizable demand in the market.

The report on the mobile value-added services (VAS) market covers the following areas:

  • Mobile value-added services (VAS) market sizing
  • Mobile value-added services (VAS) market forecast
  • Mobile value-added services (VAS) market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile value-added services (VAS) market vendors that include Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc. Also, the mobile value-added services (VAS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global mobile value-added services (VAS) market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global mobile value-added services (VAS) market 2017 - 2021 ($ billion)
4.2 Geography Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.3 Product Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Product Segment 2017 - 2021 ($ billion)
4.4 End-user Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
6.1 Market segments
Exhibit 30: Chart on Product - Market share 2022-2027 (%)
Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
6.2 Comparison by Product
Exhibit 32: Chart on Comparison by Product
Exhibit 33: Data Table on Comparison by Product
6.3 Mobile advertising - Market size and forecast 2022-2027
Exhibit 34: Chart on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Mobile advertising - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Mobile advertising - Year-over-year growth 2022-2027 (%)
6.4 Mobile games - Market size and forecast 2022-2027
Exhibit 38: Chart on Mobile games - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Mobile games - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Mobile games - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Mobile games - Year-over-year growth 2022-2027 (%)
6.5 Mobile music and video streaming - Market size and forecast 2022-2027
Exhibit 42: Chart on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
6.6 Mobile money and m-commerce - Market size and forecast 2022-2027
Exhibit 46: Chart on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Data Table on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Chart on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
6.7 Mobile publications - Market size and forecast 2022-2027
Exhibit 50: Chart on Mobile publications - Market size and forecast 2022-2027 ($ billion)
Exhibit 51: Data Table on Mobile publications - Market size and forecast 2022-2027 ($ billion)
Exhibit 52: Chart on Mobile publications - Year-over-year growth 2022-2027 (%)
Exhibit 53: Data Table on Mobile publications - Year-over-year growth 2022-2027 (%)
6.8 Market opportunity by Product
Exhibit 54: Market opportunity by Product ($ billion)
7 Market Segmentation by End-user
7.1 Market segments
Exhibit 55: Chart on End-user - Market share 2022-2027 (%)
Exhibit 56: Data Table on End-user - Market share 2022-2027 (%)
7.2 Comparison by End-user
Exhibit 57: Chart on Comparison by End-user
Exhibit 58: Data Table on Comparison by End-user
7.3 Large enterprises - Market size and forecast 2022-2027
Exhibit 59: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibit 60: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibit 62: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
7.4 Small and medium enterprises - Market size and forecast 2022-2027
Exhibit 63: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibit 64: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibit 65: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
Exhibit 66: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by End-user
Exhibit 67: Market opportunity by End-user ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 69: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 71: Chart on Geographic comparison
Exhibit 72: Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2022-2027
Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.4 North America - Market size and forecast 2022-2027
Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 Japan - Market size and forecast 2022-2027
Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.11 India - Market size and forecast 2022-2027
Exhibit 105: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 106: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 107: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibit 108: Data Table on India - Year-over-year growth 2022-2027 (%)
9.12 Germany - Market size and forecast 2022-2027
Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 113: Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 114: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 116: Overview on factors of disruption
11.4 Industry risks
Exhibit 117: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 118: Vendors covered
12.2 Market positioning of vendors
Exhibit 119: Matrix on vendor position and classification
12.3 Alphabet Inc.
Exhibit 120: Alphabet Inc. - Overview
Exhibit 121: Alphabet Inc. - Business segments
Exhibit 122: Alphabet Inc. - Key news
Exhibit 123: Alphabet Inc. - Key offerings
Exhibit 124: Alphabet Inc. - Segment focus
12.4 America Movil SAB de CV
Exhibit 125: America Movil SAB de CV - Overview
Exhibit 126: America Movil SAB de CV - Business segments
Exhibit 127: America Movil SAB de CV - Key offerings
Exhibit 128: America Movil SAB de CV - Segment focus
12.5 Apple Inc.
Exhibit 129: Apple Inc. - Overview
Exhibit 130: Apple Inc. - Business segments
Exhibit 131: Apple Inc. - Key news
Exhibit 132: Apple Inc. - Key offerings
Exhibit 133: Apple Inc. - Segment focus
12.6 AT and T Inc.
Exhibit 134: AT and T Inc. - Overview
Exhibit 135: AT and T Inc. - Business segments
Exhibit 136: AT and T Inc. - Key news
Exhibit 137: AT and T Inc. - Key offerings
Exhibit 138: AT and T Inc. - Segment focus
12.7 Cisco Systems Inc.
Exhibit 139: Cisco Systems Inc. - Overview
Exhibit 140: Cisco Systems Inc. - Business segments
Exhibit 141: Cisco Systems Inc. - Key news
Exhibit 142: Cisco Systems Inc. - Key offerings
Exhibit 143: Cisco Systems Inc. - Segment focus
12.8 Comviva Technologies Ltd.
Exhibit 144: Comviva Technologies Ltd. - Overview
Exhibit 145: Comviva Technologies Ltd. - Business segments
Exhibit 146: Comviva Technologies Ltd. - Key offerings
Exhibit 147: Comviva Technologies Ltd. - Segment focus
12.9 Huawei Technologies Co. Ltd.
Exhibit 148: Huawei Technologies Co. Ltd. - Overview
Exhibit 149: Huawei Technologies Co. Ltd. - Business segments
Exhibit 150: Huawei Technologies Co. Ltd. - Key news
Exhibit 151: Huawei Technologies Co. Ltd. - Key offerings
Exhibit 152: Huawei Technologies Co. Ltd. - Segment focus
12.10 Infosys Ltd.
Exhibit 153: Infosys Ltd. - Overview
Exhibit 154: Infosys Ltd. - Business segments
Exhibit 155: Infosys Ltd. - Key news
Exhibit 156: Infosys Ltd. - Key offerings
Exhibit 157: Infosys Ltd. - Segment focus
12.11 International Business Machines Corp.
Exhibit 158: International Business Machines Corp. - Overview
Exhibit 159: International Business Machines Corp. - Business segments
Exhibit 160: International Business Machines Corp. - Key news
Exhibit 161: International Business Machines Corp. - Key offerings
Exhibit 162: International Business Machines Corp. - Segment focus
12.12 Monty Mobile
Exhibit 163: Monty Mobile - Overview
Exhibit 164: Monty Mobile - Product / Service
Exhibit 165: Monty Mobile - Key offerings
12.13 OnMobile Global Ltd.
Exhibit 166: OnMobile Global Ltd. - Overview
Exhibit 167: OnMobile Global Ltd. - Product / Service
Exhibit 168: OnMobile Global Ltd. - Key offerings
12.14 Reliance Industries Ltd.
Exhibit 169: Reliance Industries Ltd. - Overview
Exhibit 170: Reliance Industries Ltd. - Business segments
Exhibit 171: Reliance Industries Ltd. - Key news
Exhibit 172: Reliance Industries Ltd. - Key offerings
Exhibit 173: Reliance Industries Ltd. - Segment focus
12.15 Samsung Electronics Co. Ltd.
Exhibit 174: Samsung Electronics Co. Ltd. - Overview
Exhibit 175: Samsung Electronics Co. Ltd. - Business segments
Exhibit 176: Samsung Electronics Co. Ltd. - Key news
Exhibit 177: Samsung Electronics Co. Ltd. - Key offerings
Exhibit 178: Samsung Electronics Co. Ltd. - Segment focus
12.16 Telefonaktiebolaget LM Ericsson
Exhibit 179: Telefonaktiebolaget LM Ericsson - Overview
Exhibit 180: Telefonaktiebolaget LM Ericsson - Business segments
Exhibit 181: Telefonaktiebolaget LM Ericsson - Key news
Exhibit 182: Telefonaktiebolaget LM Ericsson - Key offerings
Exhibit 183: Telefonaktiebolaget LM Ericsson - Segment focus
12.17 Vodafone Group Plc
Exhibit 184: Vodafone Group Plc - Overview
Exhibit 185: Vodafone Group Plc - Business segments
Exhibit 186: Vodafone Group Plc - Key offerings
Exhibit 187: Vodafone Group Plc - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 188: Inclusions checklist
Exhibit 189: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 190: Currency conversion rates for US$
13.4 Research methodology
Exhibit 191: Research methodology
Exhibit 192: Validation techniques employed for market sizing
Exhibit 193: Information sources
13.5 List of abbreviations
Exhibit 194: List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Product
Exhibits 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Vendor Market Positioning
Exhibits 10: Parent market
Exhibits 11: Market Characteristics
Exhibits 12: Offerings of vendors included in the market definition
Exhibits 13: Market segments
Exhibits 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits 18: Historic Market Size - Data Table on Global mobile value-added services (VAS) market 2017 - 2021 ($ billion)
Exhibits 19: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits 20: Historic Market Size - Product Segment 2017 - 2021 ($ billion)
Exhibits 21: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
Exhibits 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits 23: Five forces analysis - Comparison between 2022 and 2027
Exhibits 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits 26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits 27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits 28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits 29: Chart on Market condition - Five forces 2022 and 2027
Exhibits 30: Chart on Product - Market share 2022-2027 (%)
Exhibits 31: Data Table on Product - Market share 2022-2027 (%)
Exhibits 32: Chart on Comparison by Product
Exhibits 33: Data Table on Comparison by Product
Exhibits 34: Chart on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
Exhibits 35: Data Table on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
Exhibits 36: Chart on Mobile advertising - Year-over-year growth 2022-2027 (%)
Exhibits 37: Data Table on Mobile advertising - Year-over-year growth 2022-2027 (%)
Exhibits 38: Chart on Mobile games - Market size and forecast 2022-2027 ($ billion)
Exhibits 39: Data Table on Mobile games - Market size and forecast 2022-2027 ($ billion)
Exhibits 40: Chart on Mobile games - Year-over-year growth 2022-2027 (%)
Exhibits 41: Data Table on Mobile games - Year-over-year growth 2022-2027 (%)
Exhibits 42: Chart on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
Exhibits 43: Data Table on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
Exhibits 44: Chart on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
Exhibits 45: Data Table on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
Exhibits 46: Chart on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
Exhibits 47: Data Table on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
Exhibits 48: Chart on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
Exhibits 49: Data Table on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
Exhibits 50: Chart on Mobile publications - Market size and forecast 2022-2027 ($ billion)
Exhibits 51: Data Table on Mobile publications - Market size and forecast 2022-2027 ($ billion)
Exhibits 52: Chart on Mobile publications - Year-over-year growth 2022-2027 (%)
Exhibits 53: Data Table on Mobile publications - Year-over-year growth 2022-2027 (%)
Exhibits 54: Market opportunity by Product ($ billion)
Exhibits 55: Chart on End-user - Market share 2022-2027 (%)
Exhibits 56: Data Table on End-user - Market share 2022-2027 (%)
Exhibits 57: Chart on Comparison by End-user
Exhibits 58: Data Table on Comparison by End-user
Exhibits 59: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibits 60: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibits 61: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibits 62: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibits 63: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibits 64: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibits 65: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
Exhibits 66: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
Exhibits 67: Market opportunity by End-user ($ billion)
Exhibits 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 69: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits 70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits 71: Chart on Geographic comparison
Exhibits 72: Data Table on Geographic comparison
Exhibits 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits 79: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits 87: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits 95: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits 96: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits 99: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits 100: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits 105: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibits 106: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibits 107: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibits 108: Data Table on India - Year-over-year growth 2022-2027 (%)
Exhibits 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits 113: Market opportunity By Geographical Landscape ($ billion)
Exhibits 114: Impact of drivers and challenges in 2022 and 2027
Exhibits 115: Overview on Criticality of inputs and Factors of differentiation
Exhibits 116: Overview on factors of disruption
Exhibits 117: Impact of key risks on business
Exhibits 118: Vendors covered
Exhibits 119: Matrix on vendor position and classification
Exhibits 120: Alphabet Inc. - Overview
Exhibits 121: Alphabet Inc. - Business segments
Exhibits 122: Alphabet Inc. - Key news
Exhibits 123: Alphabet Inc. - Key offerings
Exhibits 124: Alphabet Inc. - Segment focus
Exhibits 125: America Movil SAB de CV - Overview
Exhibits 126: America Movil SAB de CV - Business segments
Exhibits 127: America Movil SAB de CV - Key offerings
Exhibits 128: America Movil SAB de CV - Segment focus
Exhibits 129: Apple Inc. - Overview
Exhibits 130: Apple Inc. - Business segments
Exhibits 131: Apple Inc. - Key news
Exhibits 132: Apple Inc. - Key offerings
Exhibits 133: Apple Inc. - Segment focus
Exhibits 134: AT and T Inc. - Overview
Exhibits 135: AT and T Inc. - Business segments
Exhibits 136: AT and T Inc. - Key news
Exhibits 137: AT and T Inc. - Key offerings
Exhibits 138: AT and T Inc. - Segment focus
Exhibits 139: Cisco Systems Inc. - Overview
Exhibits 140: Cisco Systems Inc. - Business segments
Exhibits 141: Cisco Systems Inc. - Key news
Exhibits 142: Cisco Systems Inc. - Key offerings
Exhibits 143: Cisco Systems Inc. - Segment focus
Exhibits 144: Comviva Technologies Ltd. - Overview
Exhibits 145: Comviva Technologies Ltd. - Business segments
Exhibits 146: Comviva Technologies Ltd. - Key offerings
Exhibits 147: Comviva Technologies Ltd. - Segment focus
Exhibits 148: Huawei Technologies Co. Ltd. - Overview
Exhibits 149: Huawei Technologies Co. Ltd. - Business segments
Exhibits 150: Huawei Technologies Co. Ltd. - Key news
Exhibits 151: Huawei Technologies Co. Ltd. - Key offerings
Exhibits 152: Huawei Technologies Co. Ltd. - Segment focus
Exhibits 153: Infosys Ltd. - Overview
Exhibits 154: Infosys Ltd. - Business segments
Exhibits 155: Infosys Ltd. - Key news
Exhibits 156: Infosys Ltd. - Key offerings
Exhibits 157: Infosys Ltd. - Segment focus
Exhibits 158: International Business Machines Corp. - Overview
Exhibits 159: International Business Machines Corp. - Business segments
Exhibits 160: International Business Machines Corp. - Key news
Exhibits 161: International Business Machines Corp. - Key offerings
Exhibits 162: International Business Machines Corp. - Segment focus
Exhibits 163: Monty Mobile - Overview
Exhibits 164: Monty Mobile - Product / Service
Exhibits 165: Monty Mobile - Key offerings
Exhibits 166: OnMobile Global Ltd. - Overview
Exhibits 167: OnMobile Global Ltd. - Product / Service
Exhibits 168: OnMobile Global Ltd. - Key offerings
Exhibits 169: Reliance Industries Ltd. - Overview
Exhibits 170: Reliance Industries Ltd. - Business segments
Exhibits 171: Reliance Industries Ltd. - Key news
Exhibits 172: Reliance Industries Ltd. - Key offerings
Exhibits 173: Reliance Industries Ltd. - Segment focus
Exhibits 174: Samsung Electronics Co. Ltd. - Overview
Exhibits 175: Samsung Electronics Co. Ltd. - Business segments
Exhibits 176: Samsung Electronics Co. Ltd. - Key news
Exhibits 177: Samsung Electronics Co. Ltd. - Key offerings
Exhibits 178: Samsung Electronics Co. Ltd. - Segment focus
Exhibits 179: Telefonaktiebolaget LM Ericsson - Overview
Exhibits 180: Telefonaktiebolaget LM Ericsson - Business segments
Exhibits 181: Telefonaktiebolaget LM Ericsson - Key news
Exhibits 182: Telefonaktiebolaget LM Ericsson - Key offerings
Exhibits 183: Telefonaktiebolaget LM Ericsson - Segment focus
Exhibits 184: Vodafone Group Plc - Overview
Exhibits 185: Vodafone Group Plc - Business segments
Exhibits 186: Vodafone Group Plc - Key offerings
Exhibits 187: Vodafone Group Plc - Segment focus
Exhibits 188: Inclusions checklist
Exhibits 189: Exclusions checklist
Exhibits 190: Currency conversion rates for US$
Exhibits 191: Research methodology
Exhibits 192: Validation techniques employed for market sizing
Exhibits 193: Information sources
Exhibits 194: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global mobile value-added services (VAS) market: Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is increasing popularity of AR in location-based games.`

According to the report, one of the major drivers for this market is the rapid increase in smartphone penetration.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Alphabet Inc.
  • America Movil SAB de CV
  • Apple Inc.
  • AT and T Inc.
  • Call Up
  • Cisco Systems Inc.
  • Comviva Technologies Ltd.
  • Huawei Technologies Co. Ltd.
  • Infosys Ltd.
  • InMobi Pte. Ltd.
  • International Business Machines Corp.
  • Monty Mobile
  • MyRepublic Ltd
  • OnMobile Global Ltd.
  • Reliance Industries Ltd.
  • Samsung Electronics Co. Ltd.
  • Singapore Telecommunications Ltd.
  • Telcovas Solutions and Services Pvt Ltd
  • Telefonaktiebolaget LM Ericsson
  • Vodafone Group Plc