Global Mobile Value-Added Services (VAS) Market 2017-2021

  • ID: 4225805
  • Report
  • Region: Global
  • 60 pages
  • TechNavio
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FEATURED COMPANIES

  • America Movil
  • AT&T
  • CanvasM Technologies
  • Google
  • Near (AdNear)
  • OnMobile
  • MORE
About Mobile VAS

Mobile value-added services (VAS) are user-friendly and convenient to use. These services help users save much time and effort. For instance, users can download music or videos, read news headlines, and book tickets at their convenience without the constraints of time and place. It becomes easier for end-users to search for a location, find directions, avail location-based advertising for their requirements, and find friends using location-enabled VAS.

The analysts forecast the global mobile VAS market to grow at a CAGR of 17.65% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile VAS market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of mobile VAS.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Mobile VAS Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- America Movil
- Apple
- Comviva Technologies
- Google

Other prominent vendors
- AT&T
- Blackberry
- CanvasM Technologies
- KongZhong
- Near (AdNear)
- Nokia
- OnMobile
- Samsung
- Sprint
- Vodafone
- ZTE Corporation

Market drivers
- Increased adoption of mobile broadband
- For a full, detailed list, view the full report

Market challenges
- High bargaining power of communication service providers
- For a full, detailed list, view the full report

Market trends
- Adoption of location-enabled mobile VAS
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • America Movil
  • AT&T
  • CanvasM Technologies
  • Google
  • Near (AdNear)
  • OnMobile
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
PART 06: Five forces analysis
  • Five forces analysis
PART 07: Market segmentation by platform
  • Mobile Internet services
  • Mobile messaging services
PART 08: Mobile Internet services market segmentation by product
  • Mobile commerce
  • Mobile money
  • Mobile LBS/advertising
  • E-mail and IM
  • Mobile music
  • Mobile games
  • Mobile video
  • Mobile publication/learning
  • Mobile image
PART 09: Mobile messaging services market segmentation by product
  • SMS
  • MMS
PART 10: Geographical segmentation
  • APAC
  • Americas
  • EMEA
PART 11: Decision framework

PART 12: Drivers and challenges
  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments
PART 13: Market trends
  • Adoption of location-enabled mobile VAS
  • Increased use of mobile commerce
  • Popularity of location-based games
  • Increased adoption of IM applications
PART 14: Vendor landscape
  • Competitive scenario
List of Exhibits
Exhibit 01: VAS value chain
Exhibit 02: Global LTE subscriptions 2015 by region (% share)
Exhibit 03:G network deployment 2015-2025
Exhibit 04: Global digital statistics for 2015 and 2020
Exhibit 05: Global percentage of subscribers using applications in smart devices 2016 (%)
Exhibit 06: Average time spent on online applications 2016
Exhibit 07: Global mobile VAS market 2016-2021 ($ billions)
Exhibit 08: Mobile operator revenues 2016-2021 ($ trillions)
Exhibit 09: Five forces analysis
Exhibit 10: Global mobile VAS market: Segmentation by platform 2016-2021 ($ billions)
Exhibit 11: Global mobile VAS market by platform in 2016 and 2021 (% share)
Exhibit 12: Global mobile VAS market by mobile Internet services 2016-2021 ($ billions)
Exhibit 13: Global mobile VAS market by mobile messaging services 2016-2021 ($ billions)
Exhibit 14: Global mobile Internet services market by product 2016-2021 ($ billions)
Exhibit 15: Global mobile Internet services market by mobile commerce 2016-2021 ($ billions)
Exhibit 16: Global mobile Internet services market by mobile money 2016-2021 ($ billions)
Exhibit 17: Global mobile Internet services market by mobile LBS/advertising segment 2016-2021 ($ billions)
Exhibit 18: Global mobile Internet services market by e-mail and IM segment 2016-2021 ($ billions)
Exhibit 19: Global mobile Internet services market by mobile music segment 2016-2021 ($ billions)
Exhibit 20: Global mobile Internet services market by mobile games segment 2016-2021 ($ billions)
Exhibit 21: Global mobile Internet services market by mobile video 2016-2021 ($ billions)
Exhibit 22: Global mobile Internet services market by mobile publication/learning 2016-2021 ($ billions)
Exhibit 23: Global mobile Internet services market by mobile image segment 2016-2021 ($ billions)
Exhibit 24: Global mobile messaging services market: Segmentation by product 2016-2021 ($ billions)
Exhibit 25: Global mobile messaging services market by product in 2016 and 2021 (% share)
Exhibit 26: Global mobile messaging services market by SMS 2016-2021 ($ billions)
Exhibit 27: Global mobile messaging services market by MMS segment 2016-2021 ($ billions)
Exhibit 28: Global mobile VAS market: Segmentation by geography 2016-2021 ($ billions)
Exhibit 29: Global mobile VAS market by geography in 2016 and 2021 (% share)
Exhibit 30: Mobile VAS market in APAC 2016-2021 ($ billions)
Exhibit 31: Mobile VAS market in Americas 2016-2021 ($ billions)
Exhibit 32: Mobile VAS market in EMEA 2016-2021 ($ billions)
Exhibit 33: Global mobile computing devices market 2016-2021 (billion units)
Exhibit 34: Mobile broadband subscriptions by the end of 2016 (millions)
Exhibit 35: Impact of drivers
Exhibit 36: Impact of challenges
Exhibit 37: Percentage of Internet users noticing ads on smartphones in the US 2011-2015
Exhibit 38: Other prominent vendors
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FEATURED COMPANIES

  • America Movil
  • AT&T
  • CanvasM Technologies
  • Google
  • Near (AdNear)
  • OnMobile
  • MORE
New Report Released: – Global Mobile VAS Market 2017-2021

The author of the report recognizes the following companies as the key players in the global mobile VAS market: America Movil, Apple, Comviva Technologies, and Google

Other Prominent Vendors in the market are: AT&T, Blackberry, CanvasM Technologies, KongZhong, Near (AdNear), Nokia, OnMobile, Samsung, Sprint, Vodafone, and ZTE Corporation

Commenting on the report, an analyst from the research team said: “The adoption of location-enabled VAS is increasing at a rapid pace mainly because of the high penetration of smartphones and tablets worldwide. Initially, mobile devices were merely used to communicate. However, with the increasing functionalities and processing capabilities, smartphones and tablet users are enabled to use their mobile devices for many other purposes. Consumers are increasingly using mobile devices to obtain real-time directions to nearby locations, weather forecasts, and traffic updates. As location-based advertising is cost-effective, many mobile advertisers are targeting smartphone users for the marketing of their products and services. In the US, the Friend Finder LBS application provided by Apple is one of the most downloaded and used applications.”

According to the report, the price of mobile VAS is significantly decreasing with the escalating demand and intensifying competition among mobile VAS providers. Mobile OS providers and mobile VAS application developers are collaborating to develop low-cost advanced mobile VAS applications or platforms for end-users. The mobile OS providers are offering software development kits (SDKs) to mobile VAS application developers to enable faster time-to-market opportunity.

Further, the report states that communication service providers have a high bargaining power when compared to other stakeholders existing in the mobile VAS value chain. In China and India, communication service providers have a 60%-80% share of revenue generated from the use of mobile VAS applications. The mobile VAS developers obtain only 10%-25% revenue share in the above two countries. Hence, most of the small and medium-sized mobile VAS developers are paid less for their R&D activities, which hampers their portfolio of products and services. Although some mobile VAS developers are partnering with handset manufacturers and mobile service providers, their revenue share remains unchanged or changes marginally.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • America Movil
  • Apple
  • Comviva Technologies
  • Google
  • AT&T
  • Blackberry
  • CanvasM Technologies
  • KongZhong
  • Near (AdNear)
  • Nokia
  • OnMobile
  • Samsung
  • Sprint
  • Vodafone
  • ZTE Corporation
Note: Product cover images may vary from those shown
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