PRAISE FOR BUILDING WEALTH THROUGH VENTURE CAPITAL
"Len Batterson was a founding investor in AOL, and helped make the Internet part of everyday life. Building Wealth Through Venture Capital is essential reading for budding entrepreneurs seeking venture capital, and for investors who want to lead in the Internet′s Third Wave."
Steve Case, Co–Founder, AOL, Chairman and CEO, Revolution
"Len Batterson is a battle–tested and victorious participant and strategist in venture capital. I have worked with him for many years and in many deals. In Building Wealth Through Venture Capital, Batterson and Freeman cover the field of venture capital for entrepreneurs seeking to raise capital and investors looking to deploy it. If this is you, read this book."
Casey Cowell, Co–Founder and former Chairman and CEO, U. S. Robotics
"Len Batterson is one of a very select group who has the experience to really understand venture capital. That makes this book a must–readand a surprisingly easy–to–understand one toofor anyone thinking about investing in venture capital or looking to VCs for funding support. Because he has been a part of many major shifts in the venture capital industry and the ups and downs of generations of venture–backed companies, Len has the perspective needed to bring distinct insights to his analysis of the capital engine that drives an ever–growing portion of innovation and wealth creation."
Chris Gladwin, Founder and former CEO, Cleversafe
"Straightforward, practical, and informative. I wish I had read this book before I made my VC investments!"
James M. Kilts, Former Chairman and CEO, The Gillette Company
Part I Understanding the Major Players 1
Chapter 1 The Venture Capitalist: Funder of Dreams 3
Chapter 2 The Entrepreneur: His Mind and His "Cultivation" 7
Part II For the Investor: A Guide to Realizing Big Returns 23
Chapter 3 Why Should You Invest in Venture Capital? 25
Chapter 4 How to Find the Right Venture Capital Firm 35
Chapter 5 Venture Capital Investment versus "Buffett’s Real Rules" of Investment 51
Chapter 6 Avoid the Seduction of Unicorns: Get in Early 63
Chapter 7 Finding the Highest Quality Investments at the Right Price 73
Part III For the Entrepreneur: A Guide to the Money Search and All That Follows 87
Chapter 8 The Mating Dance: Prospecting for a Venture Capital Investor 89
Chapter 9 The Final Exam: Due Diligence 101
Chapter 10 Finding Your Deal–Doing Lawyer 115
Chapter 11 Financing Has Arrived and "You’re Married" . . . Now What? 123
Chapter 12 The Last Dance: A Successful Exit 133
Chapter 13 Interview with a Successful Entrepreneur 149
Part IV Looking Ahead: What’s to Come 169
Chapter 14 The Foreseeable Future 171
About the Authors 189
LEONARD A. BATTERSON is Founder, Chairman, and CEO of VCapital, an online venture capital portal bringing institutional quality investment management to individuals. A pioneer in venture capital investment for individuals, his previous funds have generated gross returns averaging 28%/year.
KENNETH M. FREEMAN, an adviser to VCapital, brings the practical perspective of a traditional corporate executive and individual investor.