Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use.
This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags).
- Discusses why social media should be used to fundraise
- Outlines how to successfully employ social media to fundraise
- Presents examples from successful library funding campaigns via social media that other libraries can follow
1. Why should libraries use social media to fundraise? 2. How does social media fundraising fit in? 3. How should libraries encourage donors to give? 4. How can libraries acquire and cultivate donors using social media? 5. How can libraries craft a fundraising campaign? 6. How can libraries craft appeals for Facebook? 7. How can libraries craft appeals for Twitter? 9. Where is social media fundraising headed? 10. How can libraries determine success?
Joyce Garczynski is Towson University's Communications & Development Librarian. In this role she teaches communication students about the research process, manages library publicity including social media, and crafts fundraising appeals. She has recently researched how academic libraries are using social media to raise money and will discuss her research at the 2016 Academic Library Advancement Network (ALADN) Conference. Joyce received her MLS from the University of Maryland's iSchool in 2009 and holds a Master's Degree in Communication from the University of Pennsylvania.