The Alcoholic Drinks: Key Trends for 2017 global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic drinks embracing disruption
The rise of hometainment, intensifying macro headwinds and a shift to politicised marketing will make waves across the board.
Beer moving beyond “craft”
Coopetition turns into competition, homebrewing is the new micro while imports face the spectre of rising legislative and taxation barriers.
Wine breaking the mould
From shifting the focus of positioning towards the narrative rather than traditionalist cues, embracing alternative packaging formulations and low manipulation production techniques to less established geographic destinations such as China coming of age, the wine industry is evolving faster than before.
Spirits embracing niche momentum
World whiskies enter the stage, English gin takes the mantle of the flagbearer of growth and innovation from vodka, cognac embraces more diversified offerings and micro distilling moves into the big league.