Home Organization Market: Retail and Industry Trends and Analysis

  • ID: 4229896
  • Report
  • Region: United States
  • Packaged Facts
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FEATURED COMPANIES

  • Arc Shelf
  • Closetmaid
  • Houzz
  • Ikea
  • Lowe's
  • Paula Deen Specialty
  • MORE

"Home Organization Market: Retail and Industry Trends and Analysis" is the authoritative market research resource on the burgeoning home organization market. Combining the retail and consumer expertise with the materials and manufacturing and materials expertise of the Freedonia Group, this report offers a unique perspective on a industry that is projected to generate $19.5 billion in retail sales by 2021.

This comprehensive report features Home Organization in the U.S., 4th Edition, which views the market through the lens of categories and segments. This report is consumer/marketing focused, with an emphasis on trends, consumer analysis, and retail. Complementing this coverage is "Home Organization Market in the US by Material, Product, Room and Market, 7th Edition". This study views the market through the lens of room and type.

Both reports use the same estimates for market sizing. But the advantage this comprehensive package provides is that the author provides a retail perspective, while covering the manufacturing level, providing a complete picture of the home organization market today and where it will stand in the five years ahead.

Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Arc Shelf
  • Closetmaid
  • Houzz
  • Ikea
  • Lowe's
  • Paula Deen Specialty
  • MORE

1. Executive Summary

  • Scope Of The Report
  • Market Definition
  • The Market
  • Retail Sales Of Home Organization Products Reach $16 Billion In 2016
  • Figure 1-1 U.S. Retail Sales Of Home Organization Products, 2012-2016 (In Millions Of Dollars)
  • Retail Sales By Product Category
  • Retail Sales By Product Segment
  • Sales Of Diy Products By Retail Channel0
  • Figure 1-2 Share Of U.S. Sales Of Diy Home Organization Products By Retail Channel, 2016
  • Projected Market Growth
  • Figure 1-3 Projected U.S. Retail Sales Of Home Organization Products, 2016–2021 (In Millions Of Dollars)
  • The Marketers
  • Introduction
  • Marketing And New Product Trends
  • Decluttering With Konmari
  • Illustration 1-1: Marie Kondo’S Konmari Method
  • Customized And Flexible Storage Options
  • Custom Closets Still Most Important For Many
  • Specialty Storage Still In Demand
  • Illustration 1-2: Arc Shelf
  • Decor Important To More Consumers
  • She Sheds Compete With Man Caves
  • Made In USA To Get Stronger
  • Distribution And Retailing
  • Private Label Store Brands And Exclusives Important To Retailers
  • Omni-Channel Retailing Essential
  • Illustration 1-3: Home Depot’S Interconnected Retail Initiative
  • The Consumer
  • Consumers Still Cautious Despite Optimism And Confidence
  • Figure 1-4 Confidence Level On Simmons’ 8 Point Purchase Propensity Scale, 2006-2016 (Percent Of Adults)
  • Being Efficient And Organized: 40% Of Adults Below Average, 34% Above Average
  • Increasing Internet Use For Product Research And Shopping
  • American Nests Continue To Expand
  • People Need More Home Organization Products
  • Figure 1-5 Places Or Uses For Which People Could Use More Home Organization Products, 2016 (Percent)

2. The Market

  • Scope Of The Report
  • Methodology
  • Market Definition
  • Retail Sales Of Home Organization Products Reach $16 Billion In 2016
  • Figure 2-1 U.S. Retail Sales Of Home Organization Products, 2012-2016
  • Retail Sales By Product Category
  • Figure 2-2 Share Of U.S. Retail Sales Of Home Organization Products By Category, 2016 (Percent)
  • Figure 2-3 U.S. Retail Sales Of Home Organization Products By Category, 2012-2016 (In Millions Of Dollars)
  • Retail Sales By Product Segment
  • Figure 2-4 Share Of U.S. Retail Sales Of Home Organization Products By Segment, 2016 (Percent)
  • Figure 2-5 U.S. Retail Sales Of Home Organization Products By Segment, 2012-2016 (In Millions Of Dollars)
  • Sales Of Diy Products By Retail Channel
  • Figure 2-6 Share Of U.S. Sales Of DIY Home Organization Products By Retail Channel, 2016 (Percent)
  • Regional Sales Differences
  • Figure 2-7 Full Or Partial Basements In New Single-Family Houses Completed: 2005, 2010, And 2015 (Percent Of Houses)
  • Factors Affecting Market Growth
  • Housing And Households
  • Figure 2-8 Number Of U.S. Households, 2005-2015 (In Millions)
  • Figure 2-9 U.S. Home Ownership, 2004-2016 (Percent)
  • Figure 2-10 Annual Existing Home Sales And Housing Starts, 2002-2016 (Total Number)
  • Economy And Spending
  • Figure 2-11 U.S. Unemployment Rate, 2004-2016 (Percent)
  • Figure 2-12 Real Median Household Income, 2004-2015 (Dollars)
  • Figure 2-13 Change In Real GDP And Personal Consumption Expenditures, 2007–2016 (Percent Change)
  • Figure 2-14 U.S Consumer Credit Outstanding, 2004-2016 (In Billions Of Dollars)
  • Figure 2-15 U.S. Mortgage Debt Outstanding On One To Four Family Homes, 2004-2016 (In Billions Of Dollars)
  • Figure 2-16 Remodeling Market Index, 2004-2016
  • Figure 2-17 Total Cpi And CPI For Household Furnishings/Operations, 2006-2016
  • Continued Popularity Of Self-Storage Facilities Shows Need For Home Storage
  • Projected Market Growth
  • Figure 2-18 Projected U.S. Retail Sales Of Home Organization Products, 2016–2021 (In Millions Of Dollars)

3. The Marketers

  • Introduction
  • Leading Marketers
  • Mergers, Acquisitions, Divestitures
  • Competitive Profiles

4. Marketing & New Product Trends

  • Product Trends
  • Decluttering With Konmari
  • Illustration 4-1: Marie Kondo’s Konmari Method
  • Shimau (Smart Storage)
  • Illustration 4-2: Panasonic “Shimau” (Smart Storage) Storage Products
  • Customized And Flexible Storage Options
  • Illustration 4-3: Icube
  • Custom Closets Still Most Important For Many
  • Illustration 4-4: His And Hers Closets
  • Consumers Want Easy Solutions
  • Illustration 4-5: Id And Write N’ Wipe Storage
  • Illustration 4-6: Lazy Lee 360 Organizer
  • Portability
  • Illustration 4-7: Meori Foldable Boxes
  • Illustration 4-8: Poppin’s Storage Box Seat And Bench
  • Illustration 4-9: Cosy Home Portable Clothes Closet
  • Long-Term Storage
  • Illustration 4-10: Totes Designed For Long-Term Storage
  • Specialty Storage Still In Demand
  • Illustration 4-11: Arc Shelf
  • Illustration 4-12: Park-A-Purse Organizer
  • Illustration 4-13: Glideware
  • Storage Opportunities In Wasted And Empty Space
  • Illustration 4-14: Wall Storage
  • Maximizing Storage In Small Spaces
  • Illustration 4-15: Youcopia Cabinet Organizers
  • Kids Storage Continues Growing
  • Illustration 4-16: Target’s Pillowfort Kids Private Label Brand
  • Partnerships And Licensing Deals Still Attractive
  • Illustration 4-17: Caterpillar Garage Storage
  • Illustration 4-18: Paula Deen Specialty Organizers
  • Decor Important To More Consumers
  • Illustration 4-19: Container Store’s Knit Collection
  • Illustration 4-20: Honey-Can-Do Twisted Totes
  • Illustration 4-21: Easy Closet’s New Wood Grain Textured Colors
  • Illustration 4-22: Cynthia Rowley And Paperchase Collections At Staples
  • Illustration 4-23: Office By Martha Stewart
  • Outdoor Storage More Decorative
  • Illustration 4-24: Stylish Pent Sheds
  • Illustration 4-25: She Sheds
  • Awareness, Availability And Cost Biggest Obstacles For Green Products
  • Illustration 4-26: Koziol’s Sustainably Made Storage Products
  • Illustration 4-27: Mindora Storage Baskets
  • Marketing Practices And Trends
  • Illustration 4-28: Organized Living Web Redesign
  • Consumers Need Help
  • Illustration 4-29: Closetmaid’s 3D Design Tool
  • As Seen On/In: Product Placement In Media Builds Awareness And Trust
  • Illustration 4-30: As Seen On/In
  • Houzz Remains Major Internet Community For Manufacturers
  • Illustration 4-31: Houzz
  • Blogs Build Community
  • Illustration 4-32: Gladiator Blog
  • Back To School Key Selling Season
  • Illustration 4-33: Container Store Dorm
  • Illustration 4-34: Back-To-College Promotions And Products
  • Consumers Like Contests
  • Illustration 4-35: Manufacturer Contests
  • Price Remains Important For Consumers
  • Illustration 4-36: Sales Events
  • Made In USA To Get Stronger
  • Illustration 4-37: Promoting Made In The USA

5. Distribution And Retailing

  • Distribution Channels
  • Sales Of DIY Products By Retail Channel
  • Figure 5-1 Share Of U.S. Sales Of DIY Home Organization Products By Retail Channel, 2016 (Percent)
  • Figure 5-2 Share Of U.S. Sales Of DIY Home Organization Products By Retail Channel, 2016 (Percent)
  • Discount Stores
  • Home Centers And Hardware Stores
  • Specialty Channel
  • Other Outlets
  • Private Label Store Brands And Exclusives Important To Retailers
  • Illustration 5-1: Target’s Pillowfort Kids Private Label Brand
  • Illustration 5-2: Menards Dakota Private Label Brand
  • Distribution
  • Omni-Channel Retailing Essential
  • Illustration 5-3: Home Depot’s Interconnected Retail Initiative
  • Key Retailers
  • Illustration 5-4: Lowe’s Omni-Channel
  • Illustration 5-5: Ikea Sektion Kitchen
  • Illustration 5-6: Wayfair’s The Way Home Tv Series
  • Illustration 5-7: Houzz

6. The Consumer

  • Sources
  • Consumer Confidence Reaches New Highs
  • Figure 6-2 Percent Of Highly Confident Consumers By Age Group, 2004-2015
  • Consumers Optimistic About Future
  • Figure 6-3 Percent Agreeing “I Am Optimistic About The Future,” 2015
  • Figure 6-4 Percent Agreeing “My Job Prospects Look Good Over The Next Few Years,” 2015
  • Figure 6-5 Adults’ Level Of Confidence On Simmons’ 8 Point Purchase Propensity Scale, 2006-2016 (Percent)
  • Men And 25 To 54 Year Olds Have Highest Purchase Propensity
  • Being Efficient And Organized: 40% Of Adults Below Average, 34% Above Average
  • Americans Spend Most On Housing And Homes
  • Recent Uptick In Home Remodeling
  • Recent Increase In Do-It-Yourself Home Remodeling
  • Figure 6-6 Who Did Interior/Exterior Home Remodeling In Last 12 Months, 2006-2016 (Percent Of Households)
  • Figure 6-7 Total Home Improvement Product Spending, 2006-2016 (Percent Of Households)
  • Over 2 Million Households Purchased A Storage Shed In 2016
  • Figure 6-8 Amount Spent On Storage Sheds, 2006-2016 (Percent Of Households)
  • Figure 6-9 Who Installed Shed In Last 12 Months, 2006-2016 (Percent Of Households)
  • Over 2% Of Households Plan To Remodel Basements, Attics, Or Garages In Next 12 Months
  • Lifestyle/Psychographic Attitudes Of Remodelers
  • Lifestyle/Psychographic Attitudes Of Shed And Wall Unit/System Purchasers
  • Consumer Attitudes Measured With Simmons Segmentation System
  • Increasing Internet Use For Product Research And Shopping
  • Awareness, Availability And Cost Biggest Obstacles For Green Products
  • Consumer Demographics And Impact On Storage, Organization
  • American Nests Continue To Expand
  • Illustration 6-1: Lennar’s Next Gen Home
  • People Need More Home Organization Products
  • Figure 6-10 Percent Agreeing With Statements About Home Organization Products, 2016
  • Figure 6-11 Percent Strongly Agreeing With Statements About Home Organization Products, By Age Group, 2016
  • Style And Attractiveness Important; Brand Name Not So Much
  • Figure 6-12 Percent Agreeing With Style And Brand Statements About Home Organization Products, 2016
  • Figure 6-13 Percent Strongly Agreeing With Style And Brand Statements About Home Organization Products, By Age Group, 2016
  • Consumers Need More Storage Most In Closets, Kitchen And Pantry
  • Figure 6-14 Places Or Uses For Which People Could Use More Home Organization Products, 2016
  • Figure 6-15 Places Or Uses For Which People Could Use More Home Organization Products, By Age Group, 2016
  • Appendix
Note: Product cover images may vary from those shown
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  • Arc Shelf
  • Closetmaid
  • Houzz
  • Ikea
  • Lowe's
  • Paula Deen Specialty
  • Poppin
  • Staples
  • Target
  • Wayfair
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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