Haptics 2017-2027: Technologies, Markets and Players - Product Image

Haptics 2017-2027: Technologies, Markets and Players

  • ID: 4233150
  • Report
  • 228 Pages
  • IDTechEx
1 of 5
The Haptics Industry Will be Worth $2.8bn by 2027


  • AAC Technologies
  • Bluecom Co. Ltd.
  • Immersion Corporation
  • LG Innotek
  • Precision Microdrives
  • MORE

Haptics are key technologies found as an essential feature enhancing the user experience in many very familiar products today. Whether as notification provision in a vibrating smartphone, tension building in a video game controller, or input confirmation in an industrial scanner, haptics technologies have now reached billions of electronics devices. The report finds that the haptics industry will be worth $2.8bn by 2027.

The changing application landscape

After many years of deployment in devices such as games console controllers, the largest success for the haptics market in terms of volume has been their ubiquitous adoption in smartphones. However, as this market has become increasingly commoditised, players have become increasingly desperate to drive change, either within the core technologies or in the markets generating revenue for haptics.

The most attractive market to emerge for haptics has been virtual reality. The first widespread commercially viable VR platforms hit mainstream markets in 2016, and haptic feedback is a common and essential feature in many of the handheld controllers incorporate in these systems. Not only this, but haptics is commonly touted as one of the key areas with unmet technology needs, providing fuel to drive new investment for new players with new technologies to serve this future market.

In this report, the analysts have detailed an extensive section covering haptics in VR. This has been compiled via primary research over 18 months including visiting events and companies to interview all of the key players. Via these interviews and case studies, the report describes an application and technology roadmap for haptics in VR, as well as quantitative market forecasts detailing the market size today and a scenario for its progression over the next decade.

Haptics technology options

The eccentric rotating mass (ERM) motor has been the cheap, robust and very effective incumbent technology in haptics for the best part of two decades. However, changes at the core of the market have seen increasing adoption over linear resonant actuators (LRAs) in key products, by key players in key verticals.

However, the technology landscape is much more diverse than these incumbents. In this report, the analysts list all of the significant emerging haptic technologies being developed and commercialised today to enter the market in the coming decade. This includes technologies like voice coils or piezoceramics, which are not new but have not reached the mainstream like either ERM motors or LRAs.

There is also a large selection of emerging technologies, each with exciting properties that could potentially help to carve out specific niches within the competitive haptics market. These include actuators based on new materials like piezoelectric polymers, other electroactive polymers (EAPs) and shape memory alloys (SMAs). It also covers surface haptics including electrostatic (ESF), ultrasonic (USV) and even microfluidic solutions. The report also discusses contactless haptics, including prominent ultrasonic options but also various other emerging techniques to provide haptic feedback at a distance.

The competitive landscape

As changes are driven in both technologies and applications, it is most important to understand the dynamics, opinions and progress of all of the players involved. The report mentions 120 different players in the haptics value chain, including materials suppliers, haptics component manufactures, technology developers, companies in the IP landscape, key integrators and manufacturers, right through to case studies from various end users by industry vertical.

The bulk of the research has been conducted through primary interviews, conducted in person on site visits or at events, or by telephone with key personnel at leading players. The report contains 22 full interview-based profiles, plus primary content from around 40 players from the haptics value chain

As the industry develops, report customers can use the 30 minutes of analyst access to get the latest updates as analysts continue to cover the space, with new interviews, event visits and case studies.

Note: Product cover images may vary from those shown
2 of 5


  • AAC Technologies
  • Bluecom Co. Ltd.
  • Immersion Corporation
  • LG Innotek
  • Precision Microdrives
  • MORE

1.1. What are haptics?
1.2. Two sides to the industry: Tactile and kinaesthetic
1.3. Characterisation within this report
1.4. Haptic Technologies: A brief overview
1.5. How the sense of touch works
1.6. The potential value-adds from haptic feedback
1.7. Potential vs actual use of haptics
1.8. The old status quo: ERMs dominate
1.9. ERM motors are a difficult incumbent to replace
1.10. Recent changes: LRAs gain market share
1.11. The incumbents dominate for the foreseeable future
1.12. New markets provide the greatest opportunities
1.13. Emerging haptics find their niches
1.14. Quantifying the potential opportunity

2.1. Types of Haptics Covered
2.2. Technology Benchmarking for Haptic Feedback
2.3. Technology Readiness and Adoption

3.1. ERM Structure
3.2. ERM Drivers
3.3. Technology frontiers with ERMs
3.4. SWOT Analysis - ERM Motors

4.1. LRA Structure
4.2. LRA Structure
4.3. Apple's Taptic Engine
4.4. Typical LRA specs
4.5. SWOT: Linear Resonant Actuators (LRAs)
4.6. ERM motor and LRA suppliers
4.7. Examples of ERM & LRA Suppliers
4.8. Examples of ERM & LRA Suppliers
4.9. Challenging times for previous leaders

5.1. Background and Definitions
5.2. Piezoelectric Haptic Actuators
5.3. Piezoelectric Actuator Materials
5.4. Device Integration
5.5. Challenges with integration: Durability
5.6. Piezoelectric composites are also an option
5.7. Coupled sensor-actuator systems with piezoelectrics
5.8. Value chain for piezoelectric actuators
5.9. SWOT: Piezoelectric Ceramics

6.1. Types of electroactive polymer (EAP)
6.2. Types of electroactive polymer (continued)
6.3. Comparing physical properties of EAPs
6.4. Dielectric elastomers (DEAs)
6.5. Comparing DEAs with Ceramics and SMAs
6.6. Dielectric elastomers as haptic actuators
6.7. What happened to Artificial Muscle?
6.8. SWOT: Dielectric elastomers
6.9. Piezoelectric Polymers
6.10. Background and Definitions: Piezoelectric constants
6.11. Why use a polymer? - Materials Choices
6.12. PVDF-based polymer options for haptic actuators
6.13. Demonstrator product with polymer haptics
6.14. SWOT: Piezoelectric polymers

7.1. Introduction to shape memory alloys
7.2. Deploying SMA as conventional haptic actuators
7.3. SMA haptics: some metrics
7.4. SWOT: SMAs

8.1. Electrostatic Friction (ESF)
8.2. Electrostatic Friction (ESF)
8.3. O-Film's acquisition of Senseg
8.4. SWOT: Electrostatic Friction
8.5. Ultrasonic Vibration (USV)
8.6. Ultrasonic Vibration (USV)
8.7. SWOT: Ultrasonic vibration
8.8. Bending wave haptics
8.9. Bending wave haptic feedback
8.10. SWOT: Bending wave
8.11. Tactile shear haptics
8.12. Tactile Shear Feedback
8.13. Shear forces for variable friction displays
8.14. Microfluidic surface haptics
8.15. Microfluidics: Tactus Technology

9.1. Background
9.2. Applications and Drivers
9.3. Ultrasonic
9.4. Air Vortex
9.5. Technology comparison for contactless haptics
9.6. Contactless haptics for automotive: Bosch and Ultrahaptics at CES 2017
9.7. The commercial reality

10.1. Consumer Electronics: Mobile Phones
10.2. Gaming
10.3. Consumer Electronics: Tablets
10.4. Consumer Electronics: Wearables
10.5. Consumer Electronics: Others
10.6. Automotive
10.7. Medical
10.8. Home appliance, commercial and other uses

11.1. Stimulating the senses: Sight, sound, touch and beyond
11.2. Haptics in mainstream VR today
11.3. Categories for the technology today
11.4. Haptics in controllers: inertial and surface actuation
11.5. Example: Surface actuation on a controller
11.6. Motion simulators and vehicles: established platforms
11.7. New motion simulators are still used to show off VR
11.8. Examples: personal VR motion simulators and vehicles
11.9. Wearable haptic interfaces
11.10. Wearable haptic interfaces - rings
11.11. Commercial examples: GoTouchVR
11.12. Wearable haptic interfaces - gloves
11.13. Examples: Virtuix, NeuroDigital Technologies
11.14. Wearable haptic interfaces - shoes
11.15. Commercial examples: Nidec, CEREVO, and others
11.16. Wearable haptic interfaces - harnesses and apparel
11.17. Wearable haptic interfaces - exoskeletons
11.18. Commercial examples: Dexta Robotics
11.19. Kinaesthetic haptics
11.20. Kinaesthetic devices: types and process flow
11.21. Exoskeletons
11.22. Manipulandums
11.23. FundamentalVR - haptics for training surgeons in VR
11.24. Robotics: Hacking existing platforms to build kinaesthetic haptics
11.25. The case for contactless haptics in VR
11.26. Forecast: Haptics in VR & AR by haptic technology

12.1. Power assist exoskeletons
12.2. The relationship between assistive devices and kinaesthetic haptics
12.3. Example: Ekso Bionics
12.4. Power assist suits - UPR
12.5. Power assist apparel - Superflex
12.6. Geographical and market trends

13.1. Nidec: VR haptics application
13.2. Nidec: haptics for automotive
13.3. hap2U
13.4. GoTouchVR
13.5. Contactless haptics for automotive: Bosch and Ultrahaptics

14.1. Forecast details and assumptions
14.2. Haptics revenue by technology, 2017-2027
14.3. Emerging haptics revenue by technology, 2017-2027
14.4. Haptics volumes by technology, 2017-2027
14.5. Emerging haptics volumes by technology, 2017-2027
14.6. Haptics revenue by market sector, 2017-2027
14.7. Haptics volumes by market sector, 2017-2027

15.1. Value chain summary
15.2. Lists of haptics companies (by technology and value chain position)
15.3. List of haptics companies: technology and component manufacturing
15.4. List of haptics companies: Supporting ecosystem
15.5. List of haptics companies: End users

16.1. Interview-based company profiles
16.1.1. Aito
16.1.2. Arkema (Piezotech)
16.1.3. Artificial Muscle Inc. (part of Parker Hannifin)
16.1.4. General Vibration
16.1.5. HAP2U
16.1.6. Immersion Corporation
16.1.7. Nidec Motor Corporation
16.1.8. Novasentis
16.1.9. Precision Microdrives
16.1.10. Quad Industries
16.1.11. Redux ST
16.1.12. Solvay
16.1.13. Tactus Technologies
16.1.14. Tangio Printed Electronics
16.1.15. Ultrahaptics Ltd.
16.2. Background company profiles
16.2.1. AAC Technologies
16.2.2. Bluecom Co. Ltd.
16.2.3. Jahwa Electronics
16.2.4. KOTL - Jinlong Machinery
16.2.5. LG Innotek
16.2.6. SEMCO

Note: Product cover images may vary from those shown
3 of 5


4 of 5
  • AAC Technologies
  • Aito
  • Arkema (Piezotech)
  • Artificial Muscle Inc. (part of Parker Hannifin)
  • Bluecom Co. Ltd.
  • General Vibration
  • HAP2U
  • Immersion Corporation
  • Jahwa Electronics
  • KOTL - Jinlong Machinery
  • LG Innotek
  • Nidec Motor Corporation
  • Novasentis
  • Precision Microdrives
  • Quad Industries
  • Redux ST
  • Solvay
  • Tactus Technologies
  • Tangio Printed Electronics
  • Ultrahaptics Ltd.
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown