"The Baby Food Market in the US 2017", is an analytical report which provides extensive and highly detailed current and future market trends in the US market.
Many parents have put off raising children, and the number of births has fallen unremittingly to million in 2016. Growing demand for organic and non-GMO indicates that parents with sufficient income are prepared to spend it on food perceived as more beneficial for their babies. Consumption has fallen partly as a result of a lower number of births, and, in the case of baby milks, partly due to higher levels of breastfeeding. The infant formula market is distorted by the Federal WIC program. Growth in newer segments - particularly pouches, snacks and toddler milks - has prevented even more serious declines. Forecasts for the US economy are currently relatively positive. Coupled with the forecast increase in births from 2018 onwards, this is likely to lead to a more buoyant market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
- Living standards in the US are among the highest in the world. However, many parents have put off raising children, and the number of births fell unremittingly to million in 2016.
- In 2016, sales of baby food amounted to tons, 16% less than in 2010. Consumption has fallen partly as a result of a lower number of births, and, in the case of baby milks, partly due to higher levels of breastfeeding.
- Milks account for almost three-quarters of the value of retail sales and wet meals for 22%. The share of milks has declined over the last six years. Wet meals on the other hand have taken a larger share of spending, rising to 22.1% in 2016, compared with 16.9% in 2010.
- The country is a major exporter, especially of milks and cereals, with volumes reaching tons in 2015, while a further tons of other baby foods is exported.
- Supermarkets dominate sales of baby food, accounting for some two-thirds of infant formula sales and 60% of other baby food.
- Estimates suggest that the market will begin to expand again, and will increase by 3.4% in volume between 2016 and 2022.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Background to the Market
Birth: Live Birth Rates
Live Births by Region
Key Features and Developments
Production and trade
Mead Johnson Nutritionals
Gerber Products Co - Nestlé Infant Nutrition
Beech Nut Nutrition Corp (Hero)
Plum Organics (Campbell Soup Company)
The Hain Celestial Group Inc.
Perrigo Company Plc
Baby Food Retailing
Key Macro-economic Forecasts
Prospects and forecasts
Birth & Population Projections
Additional Data Tables
List of Tables
Table 1: Live Birth & Population Trends
Table 2: Births & Birth Rates by Ethnic Origin, 2000-2
Table 3: Births by State
Table 4: Trends in Marriages & Divorces
Table 5: Births by Age of Mother, 2013-2
Table 6: Number of Women of Childbearing Age, 2010 & 2
Table 7: Female Employment Trends
Table 8: Breastfeeding Targets by 2
Table 9: Live Births by Age of Mother
Table 10: Breastfeeding Rates, 1990-2
Table 11: Number of Working Women, Million
Table 12: Breastfeeding Rates by State, 2
Table 13: Breastfeeding Rates by Demographic Characteristics, at Birth and Six Months, %, 1996-2
Table 14: Breastfeeding Rates by Demographic Characteristics, at 12 months and Exclusively, 2
Table 15: Summary of Breastfeeding Legislation by State, 2
Table 16: Market Size, 2016, & Growth Rates
Table 17: Baby Food: Manufacturer Shares, Value, %
Table 18: Baby Food: Manufacturer Shares by Sector, %, 2
Table 19: Projected Market Size, 2022, & Growth Rates
Table 20: Infant Formula: Trends in Sector Segmentation
Table 21: Infant Formula: Sector Segmentation, 2
Table 22: Baby Milks: Segmentation, Value, % 2010-2
Table 23: Powdered Baby Milks: Brand Price Positioning Analysis, 2
Table 24: Baby Milks: Brand Price Positioning Analysis, Liquid, 2
Table 25: Baby Milks: Manufacturer Shares, Value & Volume, %
Table 26: Baby Milks: Manufacturer Shares by Segment, % Value, 2013-2
Table 27: Powdered Formula: Leading Brands, % Value
Table 28: Powdered Formula: Leading Brands, % Volume
Table 29: Liquid Formula: Leading Brands
Table 30: Liquid Concentrate: Leading Brands, 2013 & 2
Table 31: Baby Cereals & Finger Foods: Segmentation, % Value
Table 32: Baby Cereals: Brand Price Positioning Analysis, 2
Table 33: Baby Finger Foods: Brand Price Positioning Analysis, 2
Table 34: Baby Cereals: Manufacturer/Brand Shares, %
Table 35: Baby Meals: Brand Price Positioning Analysis, 2
Table 36: Wet Baby Meals: Manufacturer Shares, %
Table 37: Wet Baby Meals: Brand Shares, %, 2009-2
Table 38: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2
Table 39: Baby Drinks: Brand Shares, % Value
Table 40: Packaged Food Sales by Channel, US$ Billion, 2009-2
Table 41: Infant Formula Sales by Outlet Type, % Value
Table 42: Frequency of Infant Formula Purchase, 2008 & 2
Table 43: Other Baby Food Sales by Outlet Type, %
Table 44: Online vs. In-store Purchases, 2
Table 45: In-store Promotion of Baby & Toddler Food by Type, 2
Table 46: Economic Indicators
Table 47: Key Macro-Economic Forecasts
Table 48: Birth & Population Projections
Table 49: Baby Population, Number of Babies (’000)
Table 50: Baby Food: Market Value, Current Prices
Table 51: Baby Food: Market Value, Constant Prices
Table 52: Baby Food: Market Volume, 000 Tons
Table 53: Baby Food: Per Capita Expenditure, Current Prices
Table 54: Baby Food: Per Capita Expenditure, Constant Prices
Table 55: Baby Food: Per Capita Consumption, Grams
Table 56: Baby Milks: Sector Trends
Table 57: Baby Milks: Sector Segmentation, Value & Volume
Table 58: US: Infant Formula Prices, Milk Powder, September 2
Table 59: US: Infant Formula Prices, Liquid Milk, September 2
Table 60: Baby Cereals: Sector Trends
Table 61: Baby Meals: Sector Trends
Table 62: Baby Drinks: Sector Trends
Table 63: Baby Food: Import Trends, Value
Table 64: Baby Food: Import Trends, Volume
Table 65: Milk & Cereals by Country of Origin, Value and Volume
Table 66: Imports of Baby Meals by Country of Origin, Value & Volume
Table 67: Baby Food: Export Trends, Value
Table 68: Baby Food: Export Trends, Volume
Table 69: Exports of Milks & Cereals by Country of Destination, Value
Table 70: Exports of Milks & Cereals by Country of Destination, Volume
Table 71: Exports of Baby Meals by Country of Destination, Value
Table 72: Exports of Baby Meals by Country of Destination, Volume
Table 73: Baby Food: Market Value Forecasts, Current Prices
Table 74: Baby Food: Market Value Forecasts, Constant Prices
Table 75: Baby Food: Market Volume Forecasts, Tons
Table 76: Baby Food: Per Capita Expenditure, Current Prices
Table 77: Baby Food: Per Capita Expenditure, Constant Prices
Table 78: Baby Food: Per Capita Consumption, Grams
List of Figures
Figure 1: Baby Food: Market Size
Figure 2: Baby Food: Market Segmentation,
Figure 3: Baby Food: Per Capita
Figure 4: Baby Food: Manufacturer Shares, % Value,
Figure 5: Baby Food: Manufacturer Shares by Sector, % value,
Figure 6: Baby Milks: Sector Trends
Figure 7: Baby Milks: Per Capita Expenditure & Consumption
Figure 8: Baby Milks: Sector Segmentation, Value and Volume
Figure 9: Baby Cereals: Sector Trends
Figure 10: Baby Cereals: Per Capita Expenditure & Consumption
Figure 11: Baby Meals: Sector Trends
Figure 12: Baby Meals: Per Capita Expenditure & Consumption
Figure 13: Baby Drinks: Sector Trends
Figure 14: Baby Drinks Per Capita Expenditure & Consumption
Figure 15: Milks & Cereals: Country of Origin, Top Four, % Volume,
Figure 16: Milks & Cereals : Country of Destination, Top Four, % Volume
Figure 18: Baby Food: Manufacturer Shares, Value,
Figure 19: Baby Food: Manufacturer Shares, Volume,
Figure 20: Baby Food: Market Size
Figure 21: Baby Food: Market Segmentation,
Figure 22: Baby Food: Per Capita, 2016-