Naturally Healthy Beverages in Denmark

The COVID-19 pandemic drove an accelerated rate of growth in current retail value sales of naturally healthy (NH) beverages in 2020, as many Danes became more health conscious. NH bottled water performed particularly strongly, with the uncertainty that arose during the early stages of the pandemic driving many consumers to buy bottled water rather than using tap water which was considered to be a possible source of the virus.

The Naturally Healthy Beverages in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Naturally Healthy Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.