Better For You Beverages in Denmark

While minimising sugar intake is especially important during the COVID-19 pandemic due to the negative affect of sugar on one’s immune system and as Danish consumers attempt to stay as healthy as possible, many consumers are choosing bottled water over reduced sugar beverages. This is mainly as a result of mixed opinions in Denmark regarding the healthiness of reduced sugar variants.

The Better For You Beverages in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.