Fortified/Functional Beverages in Denmark

  • ID: 4240613
  • Report
  • Region: Denmark
  • 20 pages
  • Euromonitor International
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FF energy drinks continued to perform strongly throughout the review period, including 2017, as manufacturers kept launching new products and expanding product availability. While both regular energy drinks and reduced sugar energy drinks performed well, the overall category felt the impact of the health and wellness trend, which swept the country throughout the review period, resulting in stronger growth for reduced sugar varieties.

The publisher's Fortified/Functional Beverages in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL BEVERAGES IN DENMARK

Headlines
Prospects
Ff Energy Drinks Drive Growth in Ff Beverages
Ff Bottled Water Benefits From the Health and Wellness Trend
Competitive Landscape
Carlsberg Danmark A/S Continues To Decline
Private Label Struggles Against Strong Brands

Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Strong Growth Continues
the Health and Wellness Trend Shapes Demand
Manufacturers Sharpen Their Focus on Health and Wellness Related Products
Increased Internet Usage Impacts Health and Wellness in Various Ways
Growth Is Expected Over the Forecast Period

Market Data
Table 10 Sales of Health and Wellness by Type: Value 2012-2017
Table 11 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Category: Value 2012-2017
Table 13 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 16 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 17 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 18 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 20 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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