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Naturally Healthy Packaged Food in Japan

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    Report

  • 24 Pages
  • December 2021
  • Region: Japan
  • Euromonitor International
  • ID: 4240626
In 2021, naturally healthy (NH) packaged food posted a decline in retail current value terms, mainly due to a strong backlash from 2020. Driven by home seclusion in 2020, many NH packaged food products saw a sharp sales increase, namely NH high fibre pasta, NH high fibre breakfast cereals and NH honey, and this could not be maintained.

The publisher's Naturally Healthy Packaged Food in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Naturally Healthy Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • In 2021, naturally healthy honey sees a strong backlash from 2020

NH rice and NH high fibre bread enjoy sales increases thanks to fibre content
PROSPECTS AND OPPORTUNITIES
  • Dramatic increase is unlikely in NH packaged food
  • Increasing interest in improving fibre intake benefits naturally healthy products

CATEGORY DATA
  • Table 1 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 2 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 4 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 5 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 6 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources