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Interactive Toys: What Drives Growth?

  • ID: 4240644
  • Report
  • May 2017
  • Region: Global
  • 30 pages
  • Euromonitor International

Interactive toys, which can sense and play with children, are entering the market and are poised to see major growth. While there are numerous markets that will be lucrative for interactive toys, China, the US, the UK and Germany are expected to be among the most enthusiastic adopters. From these markets we can see a pattern of what drives sales of interactive toys, namely high incomes, STEM interest and small hyper-connected households.

The Interactive Toys: What Drives Growth? global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

1. Introduction

  • Scope
  • What are interactive and STEM toys?
  • Key findings

2. Key Factors in the Growth of Interactive Toys

  • Toys-to-life and the demand for an interactive playtime
  • Interactive toys expected to see high growth
  • The UK, the US, Germany and China leading interactive markets
  • Key factors stimulating growth in interactive toys

3. High -income households the core Interactive Toys Market

  • Higher disposable incomes lead to higher spend on electronic toys

4. High-income Households the Core Interactive Toys Market

  • Growth in the upper-incomes can translate to interactive toy sales
  • The UK, the US and Germany will see higher-priced products
  • China an entry-level market for interactive toys

5. Stem Interest Builds Demand for Interactive Toys

  • Core markets for interactive toys lead STEM adoption
  • Engineering and mathematics the primary purchase areas
  • Computer science increasingly important to core markets
  • STEM toy makers embrace interactivity to strengthen their growth

6. Smaller Technology-driven Households Demand Interactivity

  • Fewer children per household leads to more single-child homes
  • Interactive toys benefits from high tablet and smartphone adoption
  • AR/VR adoption could cause a further shift to interactive toys

7. Fertile Markets for Interactive Toys through to 2030

  • More markets will have upper-income potential through to 2030
  • More countries will see major declines in children per household
  • Table 1 d smartphone possession to rise in developing markets
  • Potential markets for growth in STEM-based interactive toys

8. Report Definitions

  • Data parameters and report definitions
Note: Product cover images may vary from those shown