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CSPs Embarking on an OTT Video Strategy may need to Evolve their QoE Assurance Approach

  • ID: 4243296
  • Report
  • April 2017
  • Region: Global
  • 12 pages
  • Analysys Mason Group
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"Communications service providers' OTT video strategies represent an opportunity for assurance vendors to insert themselves into the video value chain."

Communications service providers (CSPs) have employed assurance and optimisation techniques – often in functional siloes without integration – to monitor and deliver a 'best-effort' quality of experience (QoE) for third-party over-the-top (OTT) video. Service assurance (SA) has been used primarily in reactive mode, while video optimisation solutions are 'in-line' functions that provide pseudo-proactive assurance of QoE.

This report provides:

  •     an analysis of why CSPs may need an evolved QoE assurance strategy for their own OTT video service
  •     an explanation of how an integrated assurance and optimisation solution may address this area
  •     recommendations for CSPs, as well as assurance and optimisation vendors
  •     an appendix highlighting the most-relevant video assurance and optimisation vendors, including descriptions of their solutions.
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