"Communications service providers' OTT video strategies represent an opportunity for assurance vendors to insert themselves into the video value chain."
Communications service providers (CSPs) have employed assurance and optimisation techniques – often in functional siloes without integration – to monitor and deliver a 'best-effort' quality of experience (QoE) for third-party over-the-top (OTT) video. Service assurance (SA) has been used primarily in reactive mode, while video optimisation solutions are 'in-line' functions that provide pseudo-proactive assurance of QoE.
This report provides:
- an analysis of why CSPs may need an evolved QoE assurance strategy for their own OTT video service
- an explanation of how an integrated assurance and optimisation solution may address this area
- recommendations for CSPs, as well as assurance and optimisation vendors
- an appendix highlighting the most-relevant video assurance and optimisation vendors, including descriptions of their solutions.