CSP Digital Transformation: Preparing For the Monetisation Platform of the Future

  • ID: 4243310
  • Report
  • 24 pages
  • Analysys Mason Group
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"Investment in monetisation platforms can help communications service providers to increase revenue, cut costs and expand partnerships."

As digital transformation becomes increasingly important, communications service providers (CSPs) are carefully considering the key requirements for next-generation revenue management systems. The monetisation platform of the future will support CSPs' transformation to digital service providers (DSPs) by providing a framework for supporting new delivery models, dynamic value chains and advanced partner management capabilities through a cloud-based, large-footprint, solution-centred approach.

This report examines the key traits and strategies for next-generation monetisation platforms, discussing the technological and business changes that are driving the shift towards these platforms. The report also provides recommendations for vendors and CSPs regarding their future monetisation platform.

The report is based on several sources:

  • multiple interviews with CSPs, as well as most leading vendors of revenue management solutions
  • internal research on revenue management forecast and market share.

This report provides answers to the following questions:

  •     What are the key traits of the monetisation platform of the future?
  •     Which external factors are driving the shift towards the monetisation platform of the future?
  •     What are the key implications for CSPs and vendors in preparing for the monetisation platform of the future?

Key Questions Answered in this Report

  • What are the key traits of the monetisation platform of the future?
  • Which external factors are driving the shift towards the monetisation platform of the future?
  • What are the key implications for CSPs and vendors in preparing for the monetisation platform of the future?

Who Should Read this Report

  • Vendors of revenue management solutions
  • CSP teams responsible for overseeing BSS systems transformations.
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Executive Summary

Delivery Models

Supporting New Value Chains

Solution-Centred Transformation

About the Author

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Investment in monetisation platforms can help CSPs to increase revenue opportunities, cut costs and focus on expanding partnerships

CSPs are considering other models of software infrastructure deployment due to declining margins, increasing competition and the high cost of deploying and supporting billing platforms.

In future, monetisation platforms will support CSPs as they transform into digital service providers (DSPs) by delivering a framework for a cloud-based, integrated, and large-footprint  solution that can enable multi-level value chains and unlock  new partner capabilities.

Revenue management systems have traditionally accounted for a  substantial share of the overall CSP spending on support systems. This segment has seen multiple waves of investment over the decades, driven primarily by CSPs’ focus on monetising their services effectively, even as they have registered strong subscriber growth. As the rate of subscriber growth has dropped over the past decade  (especially in developed regions), CSPs have shifted their focus to differentiate their services in the area of customer experience. The growing influence of online digital companies that provide alternate services through slick interfaces has further heightened the need to provide a compelling digital experience. Improving customer engagement has therefore become a priority while CSPs try to optimise spending on revenue management systems. 

As digital transformation becomes increasingly important, CSPs  are carefully considering the key requirements for next-generation revenue management systems. The monetisation platform of the future will support CSPs’ transformation to DSPs by providing a framework for supporting new delivery models, dynamic value chains and advanced partner management capabilities through a cloud-based, large-footprint, solution-centred approach.

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