“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part I

  • ID: 4243329
  • Report
  • Region: Global
  • 52 Pages
  • Euromonitor International
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Developments surrounding the connected home have been typified by the quest for compatibility. Until 2016 consumers appeared to be nonplussed, innovations speaking little to what they really wanted – full of tech but lacking the emotion to engage. 2016 changed this; partnerships illustrated that the connected home has a soul, and therefore the basis to unlock latent value held within. The industry needs to be wary, however. There is a “heart of darkness” which threatens to derail the project.

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part I global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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  • Introduction
  • Why You Need to Read These Reports
  • The Dawn of a New Landscape
  • The Impossible Dream
  • Introducing Connected Smart Home
  • Implementation, Implications and Issues
  • Review
  • To Follow in Part II
  • To Follow in Part III
  • To Follow in Part IIII
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Developments surrounding the connected home have been typified by the quest for compatibility. Until 2016 consumers appeared to be nonplussed, innovations speaking little to what they really wanted - full of tech but lacking the emotion to engage. 2016 changed this; partnerships illustrated that the connected home has a soul, and therefore the basis to unlock latent value held within. The industry needs to be wary, however. There is a “heart of darkness” which threatens to derail the project.

Connected smart homes

This latest series is an illustration of how quickly this trend is moving, as well as how integral the trend will be to future value generation across a very wide range of industries. Fans of disruption should see this as “king disruptor” for the next decade. This introductory briefing is intended to set the scene for what was a tumultuous year in 2016 for the industry, revealing both an abundance of developments and new opportunities, but also threats.

Developments surrounding the connected home were typified by the quest for compatibility

Until 2016 consumers appeared fairly nonplussed by these developments, as they spoke little to what they really wanted, and the connected home was largely barren - full of clever tech but lacking the emotion to engage. 2016 changed all of that. Partnerships illustrated that the connected home has a soul, and therefore the basis to unlock the latent value held within. Issues relating to scaling connected home initiatives and the rise of artificial intelligence also revealed the “heart of darkness” which lies within the industry, which has the potential to derail implementation, as brands may now be looking to dominate the consumer interface at the expense of compatibility, which was hitherto the cornerstone of the connected smart home trend, which is now growing exponentially and encompasses a rapidly growing number of industries.

Brands across all the stakeholder sectors and industries of smart home are in competition to dominate the “user interaction”

This relates to devices (such as home appliances), but also to the consumables touching on these sectors, the service providers needing a gateway into the home, and also software and infrastructure providers. Critical factors are going to be legal usage rights over the data flow the multiple smart home ecosystems are generating, and ultimate ownership of the consumer relationship, in order to have opportunities to gain further permissions for data use to exploit the lifetime value benefits.

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