+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Naturally Healthy Beverages in Romania

  • PDF Icon

    Report

  • 27 Pages
  • January 2021
  • Region: Romania
  • Euromonitor International
  • ID: 4255163
The onset of the COVID-19 pandemic in 2020 made consumers pay closer attention to their health and immune systems. As a result, many Romanians purchased naturally healthy beverages for the first time. Demand grew for more authentic, natural products, which are less likely to have adverse effects on health.

The Naturally Healthy Beverages in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Naturally Healthy Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Search for products that boost the immune system lead consumers to green tea
  • Evolving tastes fuel retail purchases of flavoured bottled water and superfruit juice
  • Consumers welcome addition of NH beverages to e-commerce channels

RECOVERY AND OPPORTUNITIES
  • Inka to gain share as a cheaper and healthier alternative to coffee
  • Recovery of tea houses to drive growth of tea with health benefits
  • Growing demand for naturally healthy beverages to boost both premium and private label brands

CATEGORY DATA
  • Table 1 Sales of NH Beverages by Category: Value 2015-2020
  • Table 2 Sales of NH Beverages by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of NH Beverages: % Value 2016-2020
  • Table 4 LBN Brand Shares of NH Beverages: % Value 2017-2020
  • Table 5 Distribution of NH Beverages by Format: % Value 2015-2020
  • Table 6 Forecast Sales of NH Beverages by Category: Value 2020-2025
  • Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift

FOODSERVICE VS RETAIL SPLIT
  • What next for health and wellness?

MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources