Fortified/Functional Beverages in Romania

  • ID: 4255202
  • Report
  • Region: Romania
  • 21 pages
  • Euromonitor International
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Vitamin Aqua is a local plant that produces vitamin water for the Romanian market, and is run by three young people from Piatra Neam? (Ruxandra, Eduard Alexianu and Alexandru Melinte) who wanted to offer customers healthy alternatives to soft drinks and support the healthy lifestyle trend.

The publisher's Fortified/Functional Beverages in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL BEVERAGES IN ROMANIA

Headlines
Prospects
Vitamin Water May Change Category Dynamics
Ff Energy Drinks Has A Popularity Boost
Competitive Landscape
Ff Energy Drinks Leads Sales
the Preference for Ff Tea Increases

Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 4 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 5 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 6 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Health-awareness Leads To Market Growth
the Local Supply of Fruit and Mineral Water May Be Key To Production
Low Demand Hampers the Competitive Environment
Hypermarkets Is the Main Distribution Channel
Health Concerns May Boost the Market

Market Data
Table 9 Sales of Health and Wellness by Type: Value 2012-2017
Table 10 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 11 Sales of Health and Wellness by Category: Value 2012-2017
Table 12 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 15 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 16 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 17 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 18 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 19 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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