Better For You Packaged Food in Romania

Interest in BFY packaged food continued to grow in 2020. This was driven by the general health and wellness trend, and accelerated by even more consumers paying closer attention to their health in the wake of the COVID-19 pandemic. Demand grew for fresh and natural food, and for products with reduced levels of sugar. The closure of foodservice outlets between the middle of March and start of September did not affect volume sales of BFY packaged food, as it is generally only sold in retail.

The Better For You Packaged Food in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.