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Organic Beverages in Turkey

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    Report

  • 26 Pages
  • February 2022
  • Region: Turkey
  • Euromonitor International
  • ID: 4255266
In 2021, organic tea volume sales constituted the dominant share of total organic beverages volume sales. Within organic tea, Cay Isletmeleri Genel Müdürlügü (Caykur) was the dominant company with 71% value share under organic black tea and 80% value share under organic green tea. Thus, the sales growth of organic beverages largely depended on the sales performance of Caykur.

The Organic Beverages in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Organic Hot Drinks, Organic Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Organic Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

ORGANIC BEVERAGES IN TURKEYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Organic tea dominates organic beverages sales
  • Organic beverages remain a niche product due to lack of exposure
  • E-commerce continues to register strong growth as consumers appreciate the convenience it offers
PROSPECTS AND OPPORTUNITIES
  • Organic beverages to benefit from higher disposable incomes and greater health consciousness
  • Companies are expected to intensify marketing campaigns for organic beverages
  • Private label increases its value share over the forecast period
CATEGORY DATA
  • Table 1 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 2 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 4 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 5 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources