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Naturally Healthy Packaged Food in Romania

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    Report

  • 26 Pages
  • January 2021
  • Region: Romania
  • Euromonitor International
  • ID: 4255277
Current value growth in naturally healthy packaged food during 2020 came predominantly from traditionally popular foods such as nuts, seeds and trail mixes, honey, sour milk products and high-fibre bread. NH packaged food was not seriously affected by the COVID-19 pandemic, as these foods are part of most Romanians’ usual diets. In 2020 they were increasingly promoted by nutritionists on social media.

The Naturally Healthy Packaged Food in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Naturally Healthy Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Urban consumers turn to NH packaged food to combat stress of COVID-19
  • Growing influence of nutritionists raises profile of NH high fibre bread and biscuits
  • Consumers forced to switch back to branded honey

RECOVERY AND OPPORTUNITIES
  • Naturally healthy packaged food to stay in demand with urban consumers
  • Consumers to add NH high fibre food to their diets as a strategy for weight management
  • Current value growth in honey to come from premium artisan varieties

CATEGORY DATA
  • Table 1 Sales of NH Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of NH Packaged Food: % Value 2016-2020
  • Table 4 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
  • Table 5 Distribution of NH Packaged Food by Format: % Value 2015-2020
  • Table 6 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
  • Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift

FOODSERVICE VS RETAIL SPLIT
  • What next for health and wellness?

MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources