Country Profile: Meat sector in Malaysia

  • ID: 4256738
  • Report
  • Region: Malaysia
  • 98 pages
  • GlobalData
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FEATURED COMPANIES

  • Hormel Foods Corporation
  • Ssm Marketing Sdn Bhd
  • Yeo Hiap Seng Limited
  • MORE
Country Profile: Meat sector in Malaysia

Summary

Rising young population, increasing influence of western diet and subsidies from the government are driving the growth of meat market in Malaysia. Fresh Meat (Counter) is the largest market in both value and volume terms while Cooked Meat - Counter is expected to register fastest growth at a CAGR of 4.2% during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel for meat products in the country. The Malaysian Meat sector is highly fragmented with the top five players accounting for only 4.5% of the market share; wherein Ramly leads in value and volume terms. Flexible Packaging is the most commonly used packaging material in the Malaysian Meat sector.

The author’s Country Profile report on the Meat sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope
- The Malaysian Meat sector is expected to grow at a CAGR of 3.5% during 2016-2021.
- Of the seven markets, Fresh Meat (Counter) is the largest market in the Malaysian Meat sector.
- Per capita consumption stood at 10.7kg when compared to the global and APAC levels of 16.7kg and 6.8kg, respectively, in 2016.
- The Malaysian Meat sector is fragmented, with the top five players accounting for 4.5% of the market share in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Malaysian Meat sector, accounting for a total value share of 70.3% in 2016.
- Flexible Packaging is the most commonly used packaging material in the Malaysian Meat sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Hormel Foods Corporation
  • Ssm Marketing Sdn Bhd
  • Yeo Hiap Seng Limited
  • MORE
1. Report Scope
2. Executive summary
3. Malaysia in its regional context
3.1. Malaysia’s market share in the Global and APAC Meat sectors
3.2. Malaysia compared to other major countries in the APAC region
4. Market size analysis - Meat Sector
4.1. Value and volume analysis - Meat sector in Malaysia
4.2. Per capita consumption analysis -Malaysia compared to the global and APAC region
4.3. Extent to which consumers are trading up/down in the Malaysian Meat sector
4.4. Market size analysis by Meat markets
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market Analysis: Ambient Meat
5.3. Market analysis: Chilled Raw Packaged Meat - Processed
5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts
5.5. Market Analysis: Cooked Meats - Counter
5.6. Market Analysis: Cooked Meats - Packaged
5.7. Market Analysis: Fresh Meat (Counter)
5.8. Market Analysis: Frozen Meat
6. Distribution analysis
6.1. Distribution channel share analysis: Meat
6.2. Distribution channel share analysis: Ambient Meat
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts
6.5. Distribution channel share analysis: Cooked Meats - Counter
6.6. Distribution channel share analysis: Cooked Meats - Packaged
6.7. Distribution channel share analysis: Fresh Meat (Counter)
6.8. Distribution channel share analysis: Frozen Meat
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Chilled Raw Packaged Meat - Processed
7.3.2. Cooked Meats - Packaged
7.3.3. Fresh Meat (Counter)
7.3.4. Frozen Meat
7.4. Private label share analysis
8. Packaging analysis
8.1. Packaging share and growth analysis by packaging material in the Meat sector
8.2. Packaging share analysis by packaging material in Meat markets
8.3. Packaging share and growth analysis by container type in the Meat sector
8.4. Packaging share analysis by container type in Meat markets
8.5. Packaging share and growth analysis by closure type in the Meat sector
8.6. Packaging share analysis by closure type in Meat markets
8.7. Packaging share and growth analysis by outer type in the Meat sector
8.8. Packaging share analysis by outer type in Meat markets
9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Methodology
11. Definitions
12. Appendix
13. About
14. Disclaimer
15. Contact

List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Brand Value and Volume- Meat Sector
Table 3: Brand Value and Volume- Ambient Meat Market
Table 4: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market
Table 5: Brand Value and Volume- Cooked Meats - Packaged Market
Table 6: Brand Value and Volume- Fresh Meat (Counter) Market
Table 7: Brand Value and Volume- Frozen Meat Market
Table 8: Brand Value and Volume- Bacon Category
Table 9: Brand Value and Volume- Burgers & Grills Category
Table 10: Brand Value and Volume- Coated Portions Category
Table 11: Brand Value and Volume- Meatballs Category
Table 12: Brand Value and Volume- Sausages Category
Table 13: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category
Table 14: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category
Table 15: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category
Table 16: Brand Value and Volume- Pork (Cooked Meats - Packaged) category
Table 17: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category
Table 18: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category
Table 19: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category
Table 20: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category
Table 21: Brand Value and Volume- Pork (Fresh Meat (Counter)) category
Table 22: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category
Table 23: Brand Value and Volume- Frozen Processed Meat Category
Table 24: Market Definitions
Table 25: Category Definitions
Table 26: Category Definitions
Table 27: Channel Definitions
Table 28: Market Value for Ambient Meat - by category (RM Million), 2011-2021
Table 29: Market Value for Chilled Raw Packaged Meat - Processed -by category (RM Million), 2011-2021
Table 30: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (RM Million), 2011-2021
Table 31: Market Value for Cooked Meats - Counter-by category (RM Million), 2011-2021
Table 32: Market Value for Cooked Meats - Packaged-by category (RM Million), 2011-2021
Table 33: Market Value for Fresh Meat (Counter)-by category (RM Million), 2011-2021
Table 34: Market Value for Frozen Meat-by category (RM Million), 2011-2021
Table 35: Market Value for Ambient Meat-by category (US$ Million), 2011-2021
Table 36: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021
Table 37: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021
Table 38: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021
Table 39: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021
Table 40: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021
Table 41: Market Value for Frozen Meat-by category (US$ Million), 2011-2021
Table 42: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021
Table 43: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021
Table 44: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021
Table 45: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021
Table 46: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021
Table 47: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021
Table 48: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021
Table 49: Components of change-by Market
Table 50: Meat Sales Distribution in Malaysia-by Market (RM Million), 2016
Table 51: Packaging Material (in Million pack units)
Table 52: Container Type (in Million pack units)
Table 53: Closure Type (in Million pack units)
Table 54: Outer Type (in Million pack units)
Table 55: Exchange Rates: (US$-RM), 2011-2021
Table 56: GDP Per Capita (RM)
Table 57: Population
Table 58: Consumer Price Index
Table 59: Age Profile (Millions of Persons)

List of Figures
Figure 1: Value share of Malaysia in the global and APAC Meat sector, 2011-2021
Figure 2: Malaysia compared other top four countries - market size, growth and competitive landscape
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021
Figure 4: Per capita consumption of Meat in Malaysia compared to global and APAC average, 2011-2021
Figure 5: Degree of trading up/down in the Malaysian Meat sector, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in Malaysia compared to global and APAC average, 2016
Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021
Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021
Figure 10: Value analysis by categories, 2011-2021
Figure 11: Volume analysis by categories, 2011-2021
Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021
Figure 13: Value analysis by categories, 2011-2021
Figure 14: Volume analysis by categories, 2011-2021
Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021
Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021
Figure 17: Value analysis by categories, 2011-2021
Figure 18: Volume analysis by categories, 2011-2021
Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021
Figure 20: Value analysis by categories, 2011-2021
Figure 21: Volume analysis by categories, 2011-2021
Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021
Figure 23: Value analysis by categories, 2011-2021
Figure 24: Volume analysis by categories, 2011-2021
Figure 25: Distribution channel share, Meat, 2011-2016
Figure 26: Distribution channel share, Ambient Meat, 2011-2016
Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016
Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016
Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016
Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016
Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016
Figure 32: Distribution channel share, Frozen Meat, 2011-2016
Figure 33: Leading brands in the Malaysian Meat sector, value and volume share, 2016
Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016
Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016
Figure 36: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016
Figure 37: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016
Figure 38: Leading brands in the Frozen Meat market, value and volume share, 2016
Figure 39: Private label penetration by markets (value terms), 2016
Figure 40: Growth analysis, private label and brands, (2011-2016)
Figure 41: Packaging share and growth analysis by packaging material, 2011-2021
Figure 42: Use of packaging material by markets (in pack units), 2016
Figure 43: Packaging share and growth analysis by container type, 2011-2021
Figure 44: Use of container type by markets (in pack units), 2016
Figure 45: Packaging share and growth analysis by closure type, 2011-2021
Figure 46: Use of closure type by markets (in pack units), 2016
Figure 47: Packaging share and growth analysis by outer type, 2011-2021
Figure 48: Use of outer type by markets (in pack units), 2016
Figure 49.1: Relative comparison of countries based on PEST analysis
Figure 49.2: Relative comparison of countries based on PEST analysis
Figure 49.3: Relative comparison of countries based on PEST analysis
Figure 50: Malaysia’s GDP per capita, 2011-2016
Figure 51: Population growth in Malaysia, 2011-2016
Figure 52: Consumer Price Index, Malaysia, 2010-2016
Figure 53: Age Profile, Malaysia, 2016
Figure 54: About
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  • Yeo Hiap Seng Limited
  • Hormel Foods Corporation
  • Malayan Flour Mills Berhad
  • Ayamas Food Corporation Sdn Bhd
  • Farm`s Best Food Industries Sdn. Bhd.
  • Ramly Food Processing Sdn. Bhd.
  • Saudi Cold Storage Sdn Bhd.
  • Delima Oil Product Sdn Bhd
  • Ssm Marketing Sdn Bhd
Note: Product cover images may vary from those shown
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