Alcoholic drinks sector represents a highly dynamic space for growth as consumers’ quest for experimentation continues to evolve. Overarching themes include a growing demand more low/no-alcohol and low-calorie products, the “craft” movement, and the influence of ethics, sustainability, and novelty factors within the industry.
Popularity of FMCG mail subscription services (e.g. Graze snack subscriptions in UK and US) will extend into alcoholic drinks. Brands can take inspiration from Garcon Wines in the UK who have developed a thin wine bottle, made from plastic that can fit through mail boxes and does not break during transit. 1 Weekly subscription allows consumers to trial new products regularly for little cost or risk.
Consumers are willing to pay a premium for more authentic experiences; in fact, authenticity and genuineness would encourage 36% of global consumers to buy high-end/luxury/premium products. In addition, 48% of global consumers would like to see more craft offerings in the alcoholic beverage sector.
It has identified the following 5 key trends impacting innovation in alcoholic drinks -
- Craft Movement: Alcoholic beverage producers, including distillers and winemakers are looking to follow the success of craft beer and take hold of the craft movement with more authentic offerings.
- Moderation & Avoidance: Breweries and distilleries are capitalizing on low and non-alcoholic products and/or looking to free-from products.
- Weight Management: Producers are looking to develop alcoholic beverages that are low in calories and sugar to allow for guilt-free experiences.
- Ethical Alcohol: Ethics and sustainability are increasingly influencing consumer purchasing decisions and the onus is on producers to adapt their operations accordingly to tap into this consumer trend.
- Novelty Factor: Consumers are increasingly on the lookout for unique and novel products within the alcoholic beverage industry and producers are using unusual formulations and packaging to appeal to these consumers.
While the food sector has established ecommerce platforms such as ‘Deliveroo’ and ‘Uber Eats’, the alcohol industry is yet to see any dominant equivalents. Though this is set to change with alcohol multinationals set to launch their own ecommerce platforms or investing in startups.
The report "Top Trends in Alcoholic Drinks 2017" covers key trends to watch within the alcoholic drinks sector and helps to understand the relevant attitudes that drive and support innovation success so you can tap into what is really impacting the industry. Moreover, this report access valuable strategic take-outs to help direct future decision-making and inform new product development.
Companies mentioned in this report: DonQ Rums, Fair Spirits, Firebox, Garcon Wines, Innis & Gunn, Musclefood, Perry's Cider, Pionier, Seedlip, StackTeck, Suntory, Thomson & Scott, Truly Spiked Sparkling.
- The craft beer boom is having spill-over effects on other alcoholic beverage industries, including the spirits and wine sectors.
- Health-conscious consumers are looking to moderate their alcohol consumption amid growing health concerns around alcohol-related disease and weight gain, while technological innovation is increasing opportunities for free-from alcoholic drinks.
- Living ethically is becoming more central to consumer lifestyles and is permeating the alcoholic beverage space, and consumers are increasingly on the lookout for unique and novel products within the alcoholic beverage industry.
Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from within your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Innovation Trends in Alcoholic Drinks
Trend 1: Craft Movement
Trend 2: Moderation & Avoidance
Trend 3: Weight Management
Trend 4: Ethical Alcohol
Trend 5: Novelty Factor