"Take-up of unified communications services is relatively low among SMEs, particularly in Europe – this presents operators with an opportunity for growth."
Telecoms operators are in a good position to increase penetration of unified communications (UC) services among small and medium-sized enterprises (SMEs). They should focus on establishing partnerships with key vendors in order to improve the quality of their services, which will in turn increase customer satisfaction and enhance their position in the market.
This report provides:
- data on market penetrations, Net Promoter Scores (NPSs) of key providers and channels to market for UC services among SMEs across eight countries and various industries
- a discussion of market trends and feedback from SMEs on the services provided to them
- recommendations for operators on how to improve customer satisfaction and increase market penetration among SMEs.