China B2C E-Commerce Market 2017

  • ID: 4267188
  • Report
  • Region: China
  • 76 Pages
  • yStats GmbH & Co. KG
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Chinese B2C E-Commerce Reaching Maturity, But Rural Areas Are Giving It An Extra Competitive Edge

FEATURED COMPANIES

  • Amazon.com Inc.
  • JD.com Inc.
  • Vipshop Holdings Ltd.
  • Wal-Mart Stores Inc.
  • MORE

China is forecasted to account for over half of the global online retail market in 2017. The combination of their enormous population and a robust online shopper penetration has led to China maintaining its rank as the world’s largest E-Commerce market, despite an Internet penetration rate of just about half of the population.

Due to a double digit share of total retail sales coming from E-Commerce, China is categorized as having a maturing online market. About 2 in 3 Internet users from urban areas already shop online, with even a higher number in major cities. Various sources cited within the report foresee that China’s Internet retail sales will start to see declining growth rates in the future.

Nevertheless, the growth rate through 2020 is projected to remain in the double-digits due to factors such as expanding Internet and online shopper penetration, boosted frequency of digital purchases by urban customers, and an increase in E-Commerce sales from rural China. Official statistics revealed that between 2015 and 2016, E-Commerce sales amongst rural areas doubled.

When looking at the competition, over three-quarters of Chinese B2C E-Commerce sales stem from the top two platforms: Tmall.com and JD.com. The publication showcases that the leader, Tmall.com, kept a market share in 2016 of over 50%, while JD.com saw a slight increase in share in comparison with 2015. Both platforms have made investments to offline retail channels in an effort to increase omnichannel capabilities.

Key Questions Answered

  • What is China’s share of global B2C E-Commerce sales?
  • Which growth rates are predicted for China’s online retail in 2016-2021?
  • What will be the main growth drivers of online retail in China in the coming years?
  • How many people buy online in China and what are their shopping habits?
  • What are the market shares of the leading B2C E-Commerce market players in China?
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FEATURED COMPANIES

  • Amazon.com Inc.
  • JD.com Inc.
  • Vipshop Holdings Ltd.
  • Wal-Mart Stores Inc.
  • MORE

1. Management Summary

2. Overview & International Comparisons

  • E-Commerce Market Overview and International Comparisons, May 2017
  • China’s B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, Compared to Total Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
  • Retail E-Commerce Sales in China, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-Pacific, 2016 & 2021f

3. Trends

  • Cross-Border E-Commerce Market Overview and Trends, February 2017
  • Cross-Border Retail E-Commerce Sales, by Imports and Exports, in CNY billion, 2013 - 2015 & 2020f
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2013 - 2019f
  • Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, in % of Internet Users and in % of Population, 2014 - 2020f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014 & 2015
  • Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
  • Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in China, March 2016
  • Breakdown of Cross-Border Retail E-Commerce Imports, by Local Platforms, in %, Q4 2016
  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2016
  • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2016
  • M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 - 2020f
  • Ways Used to Access E-Commerce Websites, in % of Online Shoppers, 2016
  • Mobile Shopping Apps Installed, in % of Online Shoppers, 2016
  • Breakdown of Number of Mobile Shopping Apps Used, in %, 2015
  • Share of WeChat Users Who Have Shopped from WeChat, in %, and Breakdown of Channels Used for Shopping from WeChat, in %, January 2016
  • Share of Online Shoppers Who Leave Online Product Reviews, in %, Compared to Global Average, and Channels Used to Leave an Online Product Review, in %, 2016
  • Triggers for an Online Purchase, in % of Online Shoppers, 2016

4. Sales & Shares

  • Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, CAGR, in %, by Six Comparative Estimates, 2014 - 2020f
  • Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 - 2021f
  • E-Commerce Share of Total Retail Sales, in %, by Nine Comparative Estimates, 2014 - 2021f
  • Breakdown of Retail E-Commerce Sales by B2C and C2C, in %, 2012 - 2019f
  • Retail E-Commerce Sales in Rural Areas, in CNY billion, and Share of Nationwide Retail E-Commerce Sales, in %, 2015 & 2016

5. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2016
  • Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2016
  • Internet Penetration, by Urban and Rural, in % of Population, 2010 - 2015
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2016
  • Online Shoppers by Urban and Rural, in millions, and Penetration, in % of Internet Users, 2014 & 2015
  • Overview of E-Commerce in Tier 1-2 and Tier 3-4 Cities, incl. Share of National E-Commerce GMV, in %, Online Shopper Penetration, in % of Internet Users, Number of Online Shoppers, in millions, and Online Shopper Growth, in %, January 2016
  • Breakdown of Internet Users by Gender and Age Group, in %, 2016
  • Breakdown of Online Shoppers by Gender & Age Group, in %, 2016
  • Top 3 Reasons to Prefer Shopping Online, in % of Online Shoppers, 2016

6. Products

  • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2015
  • B2C E-Commerce Sales of Apparel and Electronics, in CNY billion, Q3 2014 - Q3 2016
  • Breakdown of Retail E-Commerce Sales by B2C and C2C, by Product Category, 12 Months to July 2016
  • Channels Purchased From, by Online, Mobile and Physical, by Product Category, in % of Consumers, Q3 2016

7. Payment

  • Online and Mobile Payment Trends and News about Players, 2016
  • E-Wallet’s Share of E-Commerce Sales, in %, 2015
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
  • Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016
  • Breakdown of Third-Party Mobile Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016

8. Delivery

  • Breakdown of Shopping Channels to be Used in the Next 2 Years, in % of Online Shoppers, Q3 2016
  • Breakdown of Preferred Delivery Days, in % of Online Shoppers, 2016
  • Ranking of B2C E-Commerce Companies by Satisfaction with Delivery Service, in % of Online Shoppers, 2016

9. Players

  • Top 10 Market Players by Share of B2C E-Commerce GMV, in %, H1 2016
  • Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016
  • Breakdown of B2C E-Commerce GMV by Market Players, in %, 2015 & 2016
  • Website Visits to Amazon.cn, JD.com and Tmall.com, in millions, November 2016 & April 2017
  • Profile of Tmall.com, May 2017
  • Profile of JD.com, May 2017
  • Profile of Vipshop Holdings, May 2017
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  • Alibaba Group Holdings Ltd.
  • Amazon.com Inc.
  • JD.com Inc.
  • Suning Commerce Group Co. Ltd.
  • Vipshop Holdings Ltd.
  • Wal-Mart Stores Inc.
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