Top Growth opportunities: Meat in the US

  • ID: 4267727
  • Report
  • Region: United States
  • 99 pages
  • GlobalData
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  • 7-Eleven
  • Chef Bruce Aidells
  • Happychef
  • Johnsonville
  • Perdue Farms Inc.
  • Today’s Kitchen
  • MORE
Top Growth opportunities: Meat in the US


United States has the largest meat sector by value globally, worth in excess of US$200 billion. However, growth for this market is low compared with other developed nations, with a forecast CAGR for 2016-2021 of less than 1%. Japan, China, and Mexico represent three of the largest export destinations for US meat producers, although the recent US withdrawal from the TPP trade deal and deterioration in relations between the US and key trading partners threaten to restrict exports, with tit-for-tat tariffs a possible outcome of recent tensions. Proposed interest rate hikes seek to manage domestic demand, while the strong US dollar continues to make meat imports more expensive for foreign buyers, particularly in developing markets. Fluctuations in demand are possible, and producers should be careful to avoid surplus production and overcapacity in the meat sector.

The US meat market will struggle to match the growth in average consumer spend witnessed in other markets, such as Austria and Hong Kong. A positive economic outlook, buoyed by strong consumer confidence and regulatory reform, will support growth in meat consumption in the immediate future, and create opportunities for both established brands and new market entrants to target consumers.

The Off-Trade meat sector has experienced steady growth since 2011, with value-conscious consumers choosing to create meal ‘experiences’ at home and buying meat in certain segments. Frozen Meat, for example, has posted an impressive CAGR, and looks set to outstrip growth in other segments in the five years to 2021. US economic growth and positive consumer sentiment could help boost On- Trade growth in the meat sector in the next five years. Chilled Raw Packaged Meat Processed) is the highest value category, and is estimated to be worth US$63 billion by 2021, despite a slowing growth rate overall.

In the US in 2016, hypermarkets and supermarkets accounted for over 82% of meat consumption value. This shows the prominence of the channel in the US market. Food & Drink Specialists in meat often sell high-priced items such as gourmet and premium meat products, which help it to account for more than 10% of the money spent on meat in the country. Convenience Stores are able to attract 4.5% of the money spent on meat despite having a higher price tag. This is because consumers are willing to pay more for convenience. Cash & Carries allow consumers to buy in bulk and save money on everyday food products such as meat and frozen goods. This channel accounted for almost 1% of consumption by value in 2016.

The report "Top Growth opportunities: Meat in the US", provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in the US.

In depth, this report allows to access the following:
- Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who’s driving the market, what they want, and why.
- A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
- Examples of international and US-specific product innovation targeting key consumer needs.

Companies mentioned in this report: Walmart Supercenters, Albertsons/Safeway Inc., Kroger Supermarkets, Publix, Costco Warehouses, 7-Eleven, Walmart Neighborhood Markets, ALDI, Trader Joe’s, WinCo, Tyson Foods, Inc., WH Group, Hormel Foods Corporation, Cargill, Inc., Perdue Farms, Inc., Conagra Foods, Inc., Happychef, Waitrose, Chef Bruce Aidells, Gilbert's, Nalley Sandwich Creations, Hormel, McCormick Grill Mates, Today’s Kitchen, Hy-Vee, TenderBison, Target, Jack Link's, Ball Park, Trader Joe's, Doelling, Johnsonville, Tesco, Linpac.


- The US meat market presents an opportunity for producers due to its very large size, stability and consumer spending confidence
- The modest growth witnessed in the US meat market in the five years to 2016 is set to slow by 2021. However, with a meat market worth in excess of US$200 billion - the largest globally - the US is too large for producers to ignore
- Cooked Meats (Packaged) and Frozen Meat will see the fastest US$ value growth between 2016 and 2021.This reflects consumers’ real or perceived time-scarcity and the desire to reduce time spent on cooking
- Hypermarkets & Supermarkets account for more than four fifths of Meat market value share, with US consumers responding postively to aggressive pricing strategies.
- The top 10 meat brands in the US control over a fifth of market value. Private label brands are growing well in the US meat sector.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Meat consumers.
- This is based on the author's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
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  • 7-Eleven
  • Chef Bruce Aidells
  • Happychef
  • Johnsonville
  • Perdue Farms Inc.
  • Today’s Kitchen
  • MORE
1. Introducing a top growth market for meat
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global meat sector
US reward and risk assessment
Opportunity score - US overview
Consumer meat spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
US - rewards and opportunities for growth
Summary of the meat market in the US

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the US meat market
Volume growth of US meat
Level of premiumization by category
Category analysis - key drivers of change in meat

3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share - US
Key Retail Channel trends
Routes to market
Drivers of change in the Meat sector

4. Company and brand insight - the competitive landscape defined
Meat category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier for total meat
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer drivers implications for meat
Key consumers trends in US meat
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights in meat
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category,
Note: Product cover images may vary from those shown
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4 of 4
  • Walmart Supercenters
  • Albertsons/Safeway Inc.
  • Kroger Supermarkets
  • Publix
  • Costco Warehouses
  • 7-Eleven
  • Walmart Neighborhood Markets
  • ALDI
  • Trader Joe’s
  • WinCo
  • Tyson Foods Inc.
  • WH Group
  • Hormel Foods Corporation
  • Cargill Inc.
  • Perdue Farms Inc.
  • Conagra Foods Inc.
  • Happychef
  • Waitrose
  • Chef Bruce Aidells
  • Gilbert's
  • Nalley Sandwich Creations
  • Hormel
  • McCormick Grill Mates
  • Today’s Kitchen
  • Hy-Vee
  • TenderBison
  • Target
  • Jack Link's
  • Ball Park
  • Trader Joe's
  • Doelling
  • Johnsonville
  • Tesco
  • Linpac
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown