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Top Growth Opportunities: Meat in Poland

  • ID: 4267728
  • Report
  • Region: Poland
  • 89 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Agrico
  • AMI
  • Country Menu
  • Drop S.A.
  • Indykpol S.A.
  • Profi
  • MORE
Top Growth Opportunities: Meat in Poland

Summary

Top Growth Opportunities for Meat in Poland provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. A proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of the various channels in the sector's distribution through detailed and robust data, expert insight, and case studies.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for producers in the sector. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
  • Key consumer demographic groups driving consumption within the country. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2013-2018, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs.
Scope
  • The Polish meat sector was valued at US$20,689.7 million in 2018, and is forecast to grow at a strong CAGR of 5.6% over 2018-2023.
  • Falling unemployment1 (from 10.3% in 2013 to 4.1% in 2018) coupled with rising disposable incomes is resulting in rising consumer confidence, which will support the growth of packaged food products, including meat, over the near term.
  • Rising disposable incomes and increasing urbanization, consumer trends are shifting towards convenient formats of packaged meat products, offering tremendous opportunities for meat brands to capitalize on.
Reasons to Buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Agrico
  • AMI
  • Country Menu
  • Drop S.A.
  • Indykpol S.A.
  • Profi
  • MORE
1. Introducing a top growth market for meat
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • Strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, economic, social, and technological: analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
2. Market insight - identifying the opportunities to move into
  • Sector growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
  • Meat retail channel share
  • Key retail channel trends
  • Routes to market
  • Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary
5. Consumer insight - who, what, when, where, and why
  • Key consumer drivers
  • Key consumers trends
  • Consumer groups
  • Key health & wellness trends
  • Contribution to value change by health & wellness claim
  • Penetration of health & wellness claims by category
  • Consumer trends summary
6. Product and packaging insights
  • Key product insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Segment opportunities
  • Consumer spaces to target
  • Key recommendations
8. Appendix and Definitions

List of Tables
  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Key performance metrics, 2013-2023
  • Winners and losers by category, value, 2018-2023
  • Winners and losers by category, volume, 2018-2023
  • Top four distribution channels
  • Retail overview
  • Meat category fragmentation
  • Private label growth compared to brands by category, 2013-2018
  • Top five domestic & international trademark owners, 2018
  • Key consumption volume shares by consumer group, 2016
  • Segment opportunity focus
  • Key consumption volume shares by consumer group, 2016
List of Figures
  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • Strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and 2018-2023
  • Value market growth by category, 2013-2023
  • Volume market growth by category, 2013-2023
  • Value and volume growth by category, 2013-2023
  • Private label penetration and CAGR, 2013-2018
  • Cumulative value share by brand, 2018
  • Contribution to value change by health & wellness claim
  • Penetration of health and wellness claims by category, 2018
  • Pack materials volume share, 2018 & 2023
  • Closure materials volume share, 2018 & 2023
  • Projected CAGR for top five categories by value, 2018-2023
  • Consumption volume shares by consumer group
Note: Product cover images may vary from those shown
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  • WH Group
  • Profi
  • AMI
  • Country Menu
  • Indykpol S.A.
  • Drop S.A.
  • Sokolow S.A.
  • Tarczynski S.A.
  • Agrico
Note: Product cover images may vary from those shown
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