The Cards and Payments Industry in India: Emerging Trends and Opportunities to 2021

  • ID: 4267742
  • Report
  • Region: India
  • 68 pages
  • GlobalData
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FEATURED COMPANIES

  • American Express
  • Axis Bank
  • Citibank
  • First Data
  • HDFC Bank
  • ICICI Bank
  • MORE
The Cards and Payments Industry in India: Emerging Trends and Opportunities to 2021

Summary

The "The Cards and Payments Industry in India: Emerging Trends and Opportunities to 2021", report provides detailed analysis of market trends in the Indian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debit, cash, payment cards and checks during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2017-2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together the author’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report also provides top-level market analysis, information and insights into the Indian cards and payments industry, including:
- Current and forecast values for each market in the Indian cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including credit transfers, direct debit, checks, cash and payment cards. It also, includes an overview of the country's key alternative payment instruments.
- E-commerce market analysis and payment methods.
- Analysis of various market drivers and regulations governing the Indian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Scope

- To tackle the issue of ‘black’ money and counterfeit currency, the Indian government decided to cancel the legal tender of the high-denomination INR500 and INR1,000 from midnight of November 2016; these are now being replaced with new notes. These notes account for more than 85% of the total currency in circulation in value terms, and the move has resulted in a shortage of cash as a result of logistical issues in making the new notes available. The shortage of cash is expected to encourage the use of payment card and digital wallets in the country. Furthermore, this will bring overall change in consumers’ mindset and payment habits and drive electronic payments.
- Competition in the Indian alternative payments market has increased, with payment service providers (PSPs), banks and mobile operators all offering solutions. For instance, State Bank of India (SBI) launched the State Bank Buddy digital wallet in August 2015; as of March 2016, 4.8 million transactions worth US$35.1 million (INR2.3 billion) had been made, of which US$1.8 million (INR114.7 million) were at merchant outlets. Other digital wallets launched by banks were Pockets by ICICI Bank in February 2015, and Lime by Axis Bank in September 2015. PSPs offering payment solutions include Paytm, Oxigen wallet and FreeCharge. India-based mobile operator Bharti Airtel launched its mobile money service, airtel money, in February 2012.
- The emergence of mobile-only banks is likely to accelerate the shift towards electronic payments in India. Singapore-based DBS Bank launched India’s first mobile-only bank, digibank, in April 2016; the zero-balance savings account comes with a Visa debit card. Customers are entitled to an unlimited number of cash withdrawals, and are offered cashback and discounts on in-store and online purchases. Customers can open accounts at any of the bank’s partner outlets simply by giving Adhar Card details and biometrics for authentication.

Reasons to buy

- Make strategic business decisions, using top-level historic and forecast market data, related to the Indian cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Indian cards and payments industry.
- Assess the competitive dynamics in the Indian cards and payments industry.
- Gain insights into marketing strategies used for various card types in India.
- Gain insights into key regulations governing the Indian cards and payments industry.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • American Express
  • Axis Bank
  • Citibank
  • First Data
  • HDFC Bank
  • ICICI Bank
  • MORE
1 EXECUTIVE SUMMARY
1.1 Market overview
1.2 Key facts
1.3 Top five industry events
2 PAYMENT INSTRUMENTS
2.1 Current payment environment
3 E-COMMERCE AND ALTERNATIVE PAYMENTS
3.1 E-Commerce market analysis
3.2 Alternative payment solutions
3.2.1 PayPal
3.2.2 Paytm
3.2.3 State Bank Buddy
3.2.4 Oxigen wallet
3.2.5 airtel money
3.2.6 MasterPass
3.2.7 FreeCharge
3.2.8 PayZapp
3.2.9 PayU
3.2.10 Pockets
3.2.11 Lime
3.2.12 MobiKwik
4 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY
4.1 Regulatory framework
4.2 Anti-money laundering (AML)
4.3 Foreign direct investment (FDI) regulations
5 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS
6 PAYMENT CARDS
7 DEBIT CARDS
7.1 Debit cards market analysis
7.2 Competition in the debit cards market
7.3 Debit cards comparison
8 PAY LATER CARDS
8.1 Pay later cards market analysis
8.2 Competition in the pay later cards market
8.3 Pay later cards comparison
9 CARD ISSUERS
9.1 State Bank of India
9.2 HDFC Bank
9.3 ICICI Bank
9.4 Axis Bank
9.5 Punjab National Bank
10 PREPAID CARDS
11 MERCHANT ACQUIRING
12 APPENDIX
12.1 Tables
12.2 Definitions
12.3 Methodology

List of Tables
Table 1: India - Key Facts, 2016
Table 2: Regional Benchmarking of the Indian Payment Cards, 2016
Table 3: Paytm Fact Sheet, October 2016
Table 4: India - Mode of Entry of Foreign Banks
Table 5: India - Debit Cards Comparison and Key Features, 2016
Table 6: India - Gold Credit Cards Comparison and Key Features, 2016
Table 7: India - Premium Credit Cards Comparison and Key Features, 2016
Table 8: India - Charge Cards Comparison and Key Features, 2016
Table 9: India - Payment Instrument Transaction Values (INR Trillion), 2012-2016
Table 10: India - Payment Instrument Transaction Values (US$ Billion), 2012-2016
Table 11: India - Payment Instrument Transaction Volumes (Million), 2012-2016
Table 12: India - Number of Payment Cards in Circulation by Type (Million), 2012-2021
Table 13: India - Volume of Payment Card Transactions by Type (Million), 2012-2021
Table 14: India - Value of Payment Card Transactions by Type (INR Billion), 2012-2021
Table 15: India - Value of Payment Card Transactions by Type (US$ Billion), 2012-2021
Table 16: India - Number of Debit Cards in Circulation (Million), 2012-2021
Table 17: India - Debit Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 18: India - Debit Card Total and Average Transaction Values by Channel, 2012-2021
Table 19: India - Debit Card Total and Average Transaction Values by Channel, 2012-2021
Table 20: India - Number of Debit Cards in Circulation by Scheme (Million), 2012-2016
Table 21: India - Debit Card Transaction Values by Scheme (INR Trillion), 2012-2016
Table 22: India - Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 23: India - Debit Card Transaction Values by Issuer (INR Trillion), 2012-2016
Table 24: India - Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016
Table 25: India - Number of Pay Later Cards in Circulation (Million), 2012-2021
Table 26: India - Pay Later Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 27: India - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021
Table 28: India - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021
Table 29: India - Number of Pay Later Cards in Circulation by Scheme (Million), 2012-2016
Table 30: India - Pay Later Card Transaction Values by Scheme (INR Billion), 2012-2016
Table 31: India - Pay Later Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 32: India - Pay Later Card Transaction Values by Issuer (INR Billion), 2012-2016
Table 33: India - Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016
Table 34: India - Number of Credit Cards in Circulation (Million), 2012-2021
Table 35: India - Credit Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 36: India - Credit Card Total and Average Transaction Values by Channel, 2012-2021
Table 37: India - Credit Card Total and Average Transaction Values by Channel, 2012-2021
Table 38: India - Number of Credit Cards in Circulation by Scheme (Million), 2012-2016
Table 39: India - Credit Card Transaction Values by Scheme (INR Billion), 2012-2016
Table 40: India - Credit Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 41: India - Number of Charge Cards in Circulation (Thousand), 2012-2021
Table 42: India - Charge Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 43: India - Charge Card Total and Average Transaction Values by Channel, 2012-2021
Table 44: India - Charge Card Total and Average Transaction Values by Channel, 2012-2021
Table 45: India - Number of Charge Cards in Circulation by Scheme (Thousand), 2012-2016
Table 46: India - Charge Card Transaction Values by Scheme (INR Billion), 2012-2016
Table 47: India - Charge Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 48: India - Personal and Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
Table 49: India - Personal and Commercial Pay Later Card Transaction Values (INR Billion), 2012-2021
Table 50: India - Personal and Commercial Pay Later Card Transaction Values (US$ Billion), 2012-2021
Table 51: India - Number of Commercial Pay Later Cards in Circulation (Thousand), 2012-2021
Table 52: India - Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
Table 53: India - Commercial Pay Later Card Transaction Values (INR Billion), 2012-2021
Table 54: India - Commercial Pay Later Card Transaction Values (US$ Billion), 2012-2021
Table 55: India - Number of Prepaid Cards in Circulation (Million), 2012-2021
Table 56: India - Prepaid Card Transaction Values (INR Billion), 2012-2021
Table 57: India - Prepaid Card Transaction Values (US$ Billion), 2012-2021
Table 58: India - Merchant Acquiring Transaction Volumes (Billion), 2012-2021
Table 59: India - Merchant Acquiring Transaction Values (INR Trillion), 2012-2021
Table 60: India - Merchant Acquiring Transaction Values (US$ Billion), 2012-2021
Table 61: India - Acquirers’ Transaction Volumes (Million), 2012-2015
Table 62: India - Acquirers’ Transaction Values (INR Billion), 2012-2015
Table 63: India - Acquirers’ Transaction Values (US$ Billion), 2012-2015
Table 64: India - Retail Outlets and Card Accepting Merchants (Million), 2012-2021
Table 65: India - Debit Card, Average Interchange Fees: Intra-Network Transactions (%), 2012-2016
Table 66: India - Debit Card, Average Merchant Service Charge and Interchange Fee (%), 2012-2021
Table 67: India - Pay Later Card, Average Interchange Fees: Intra-Network Transactions (%), 2012-2016
Table 68: India - Pay Later Card, Average Merchant Service Charge and Interchange Fee (%), 2012-2021
Table 69: Key Definitions
Table 70: Annual Average Exchange Rate

List of Figures
Figure 1: India - Payment Instrument Shares by Transaction Value (%), 2012 vs 2016
Figure 2: India - Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016
Figure 3: India - E-Commerce Value, 2012-2021
Figure 4: India - E-Commerce Payment Methods, 2016
Figure 5: India - Population
Figure 6: India - Economic Indicators
Figure 7: India - ATMs and POS Terminals
Figure 8: India - Household Consumption
Figure 9: India - Growth in Payment Cards Transaction Values, 2012-2021
Figure 10: India - Number of Cards in Circulation by Type, 2012-2021
Figure 11: India - Debit Card Penetration, 2016
Figure 12: India - Turnover Per Debit Card, 2016
Figure 13: India - Debit Card Scheme Share in Terms of Transaction Value, 2016
Figure 14: India - Debit Card Issuer Share in Terms of Transaction Value, 2016
Figure 15: India - Pay Later Cards Penetration, 2016
Figure 16: India - Turnover Per Pay Later Card, 2016
Figure 17: India - Pay Later Cards Scheme Share in Terms of Transaction Value, 2016
Figure 18: India - Pay Later Cards Issuer Share in Terms of Transaction Value, 2016
Figure 19: India - Number of Prepaid Cards in Circulation, 2012-2021
Figure 20: India - Prepaid Cards Transaction Value, 2012-2021
Figure 21: India - Merchant Acquiring Transaction Volume and Value, 2012-2021
Figure 22: India - Acquirers’ Market Share in Terms of Transaction Volume and Value (%), 2015
Figure 23: India - Average Merchant Service Charge and Interchange Fee (%), 2012-2021
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  • State Bank of India
  • HDFC Bank
  • ICICI Bank
  • Axis Bank
  • Punjab National Bank
  • Citibank
  • American Express
  • RuPay
  • Visa
  • MasterCard
  • First Data
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