India B2C E-Commerce Market 2017

  • ID: 4284240
  • Report
  • Region: India
  • 73 Pages
  • yStats GmbH & Co. KG
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India Projected to Outpace Other Top Markets in Asia in B2C E-Commerce Growth Rate Through 2021

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Online retail made up a mere one-digit percentage share of all retail sales in India in 2016. The report also reveals that the Indian E-Commerce market ranks fourth in Asia and is expected to have a faster annual growth rate than other top countries in the region through 2021. Demonetization reforms during 2016 moderated this growth, but expectations are nevertheless high because of the untapped potential.

Millennials and consumers from rural areas who utilize mobile Internet technology are compelling E-Commerce expansion in India. Information from the report reveals that Millennials will grow to encompass one-third of the population and contain more than three-quarters of digital buyers in India through 2020. M-Commerce surpassed the 50% mark regarding the share of total E-Commerce sales and is expected to continue rising. When using either a desktop or a mobile device, cash on delivery maintains its rank as the top payment method for Indian consumers, though mobile wallets like Paytm also have a growing share.

In India, Amazon and Flipkart own most E-Commerce space, together making up over two-thirds of online gross merchandise value for 2016. According to the report findings, Amazon spent billions of dollars on Indian E-Commerce, resulting in their revenue doubling in fiscal 2016. Flipkart is also experiencing heavy investments from industry giants like Microsoft, eBay and Tencent Holdings. Alibaba, Tencent’s Chinese competitor, raised their investment in Paytm, showcasing India’s lucrative potential.

Key Questions Answered

  • What are the leading predictions about B2C E-Commerce growth in India?
  • What are the main drivers and barriers to growth of online retail in this country?
  • How large will M-Commerce sales in India be by 2020?
  • How did demonetization affect the development of online shopping in India?
  • What were the market shares of India’s top 3 B2C E-Commerce competitors in 2016?
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FEATURED COMPANIES

  • Jasper Infotech Pvt. Ltd
  • One97 Communications
  • MORE

1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, May 2017
  • India’s B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, Compared to Total Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
  • Retail E-Commerce Sales in India, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-Pacific, 2016 & 2021f
  • Internet Penetration in India Compared to Selected Countries in Asia-Pacific, in %, January 2017
  • Internet User Growth in India Compared to Selected Countries in Asia-Pacific, in %, January 2017 Compared to January 2016

3. Trends

  • Overview of B2C E-Commerce Market Trends, May 2017
  • Smartphone Users, in millions, 2016e & 2020f
  • Breakdown of Online Spending by Mobile and Desktop/PC, in %, May 2016
  • M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
  • Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future Among Non-Mobile Shoppers, in %, 2016
  • Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile Phone, 2016
  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • Cross-Border Online Spending, in INR billion, 2016e & 2017f
  • Share of Online Shoppers Discovering New Products Through Social Media Channels, in %, August 2016
  • Online Activities Conducted While Shopping In-Store, in % of Internet Users, August 2016

4. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, by Seven Comparative Estimates, 2014-2020f
  • Comparison of Two Retail E-Commerce Sales Forecasts Before and After Demonetization, in USD billion, and CAGR, in %, 2015 - 2020f
  • E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 - 2021f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2015
  • Number of Internet Users, in millions, by Urban, Rural and Total, October 2014-2016e & December 2016e
  • Internet Penetration by Urban and Rural Population, in %, October 2016
  • Number of Internet Users, in millions, 2015 & 2020f
  • Number of Rural Internet Users, in millions, 2015 & 2020f
  • Online Shopper Penetration in Rural Areas, in % of Rural Internet Users, 2015 & 2016
  • Online Shopper Penetration, in % of Internet Users, 2013, 2015, 2018f & 2020f
  • Number of Online Shoppers, in millions, by Five Comparative Estimates, 2015 - 2020f
  • Breakdown of Online Shoppers by Gender and Age Group, in %, December 2015
  • Breakdown of Online Shoppers by Gender, in %, May 2016
  • Online Spending Per Shopper, in INR, 2014-2016

6. Products

  • Breakdown of E-Commerce Sales by Segments, in %, 2015
  • Breakdown of Online Travel Sales by Categories, in INR billion and in %, 2015
  • Breakdown of Retail E-Commerce Sales by Product Categories, in %, 2015
  • Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2015e & 2020f
  • Share of Consumers Who Use the Internet in the Purchasing Process of Selected Product Categories, by Urban and Rural, in %, 2016

7. Payment

  • Overview of B2C E-Commerce Players, May 2017
  • Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 & 2020f
  • Value of Payment Transactions by Selected Non-Cash Payment Methods, in INR billion, Volume, in millions, and Change, in %, incl. Mobile Wallets, FY 2014-2015 & FY 2015-2016
  • Purposes of Using Mobile Wallets, in % of Mobile Wallet Users, April 2016
  • Top 3 Mobile Wallet Apps, by Penetration, in % of Mobile Payment App Users, and Average Time Spent Per User Per Month, in minutes, December 2015 & April 2016
  • Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016

8. Delivery

  • Online and Mobile Payment Trends and News about Players, 2016
  • Retail E-Commerce Logistics Market Value, in USD billion, and Breakdown by Product Categories, in %, 2016e & 2020f
  • Top 3 Value-Added Services Demanded by Online Shoppers, in % of Online Shoppers, May 2016
  • Overview of Delivery Services by Top 2 E-Commerce Players in India, May 2017

9. Players

  • Overview of B2C E-Commerce Players, May 2017
  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, India’s Share of Total Visits, in %, and Estimated Number of Website Visits from India, in millions, March 2017
  • Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016
  • Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016
  • Profile of Flipkart, May 2017
  • Profile of Amazon India, May 2017
  • Profile of Snapdeal, May 2017
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  • Alibaba Group Holdings Ltd.
  • Amazon Seller Services Pvt. Ltd.
  • Flipkart Online Services Pvt. Ltd.
  • Jasper Infotech Pvt. Ltd
  • One97 Communications
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