Factors leading to the growth in India digital signage market include increasing use of digital signage for outdoor advertising to make marketing more effective and appealing to customers and for use by the government and transportation sectors to display information through digital media which also boost the Digital India initiative of the government. Surge in demand for Out-of-Home (OOH) digital signage, growing number of events such as the Indian Premier League, Lakme Fashion Week, international music festivals such as Sunburn and Supersonic are some other factors driving the demand for digital signage in India.
According to “India Digital Signage Market, Competition Forecast and Opportunities, 2012-2022”, India digital signage is forecast to exhibit a CAGR of over 18% in value terms during the forecast period. India digital signage market is controlled by these major players, namely- Samsung India Electronics Pvt. Ltd., LG Electronics India Pvt. Ltd., Panasonic India Pvt. Ltd. followed by Others which includes, Xtreme Media Pvt. Ltd, NEC India Pvt. Ltd, Sharp Business Systems India Pvt Ltd, TruKnox Technologies Pvt. Ltd., TPV Technologies Pvt. Ltd, Nusyn Digital Solutions Private Limited, LaneSquare Technology Pvt. Ltd.
“India Digital Signage Market, Competition Forecast and Opportunities, 2012-2022” discusses the following aspects of digital signage market in India:
- India Digital Signage Market Size, Share and Forecast
- Segmental Analysis - By Component Type (Display Screen, Media Player, Software & Content), By Application (Indoor & Outdoor), By Region, By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment & Others)
- Policy & Regulatory Landscape
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations
- To gain an in-depth understanding of India Digital Signage Market
- To identify the on-going trends, and anticipated growth over the next five years
- To help industry consultants, display manufacturers, suppliers and other stakeholders align market-centric strategies
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The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with digital signage solution providers, component manufacturers, distributors and dealers, customers, policy makers and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.
2. Research Methodology
3. Analyst View
4. Global Digital Signage Market Overview
5. India Digital Signage Market Landscape
6. India Digital Signage Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Component Type (Display Screen, Media Player, Software & Content)
6.2.2. By Application (Indoor & Outdoor)
6.2.3. By Region
6.2.4. By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment & Others)
6.2.5. By Company
7. India Digital Signage Display Screen Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Display Screen Technology (LCD, LED, OLED, QLED)
7.3. Pricing Analysis
8. India Digital Signage Software Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Type (Content Management/Distribution Software, Media Player Management Software, Content Creation Software & Device Management Software)
8.3. Pricing Analysis
9. India Digital Signage Content Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type (Image, Video, PowerPoint, HTML & Others)
10. India Digital Signage Media Player Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Volume
10.2. Market Share & Forecast
10.2.1. By Type (Windows Based & Non Windows Based)
10.3. Pricing Analysis
11. Market Dynamics
11.1. Impact Analysis
12. Market Trends & Developments
12.1. Increasing Investments in Infrastructure
12.2. Surge in Demand for Interactive Kiosks
12.3. Rising Demand for Out-of-Home (OOH) Digital Signage
12.4. Growing Number of Events in India
12.5. Rising Deployment of Technology in Hospitality, Transportation and Education Sectors
13. Policy & Regulatory Landscape
14. Value Chain Analysis
15. India Economic Profile
16. Competitive Landscape
16.1. Competitive Benchmarking
16.2. Company Profiles
16.2.1. Samsung India Electronics Pvt. Ltd
16.2.2. LG Electronics India Pvt. Ltd.
16.2.3. Panasonic India Pvt. Ltd.
16.2.4. Xtreme Media Pvt. Ltd.
16.2.5. NEC India Pvt. Ltd.
16.2.6. Sharp Business Systems India Pvt Ltd
16.2.7. Truknox Technologies Pvt Ltd
16.2.8. TPV Technology India Pvt Ltd
16.2.9. Nusyn Digital Solutions Private Limited
16.2.10. LaneSquare Technology Pvt. Ltd.
17. Strategic Recommendations
*Full List of Tables & Figures available on enquiry
- LG Electronics India Pvt. Ltd.
- LaneSquare Technology Pvt. Ltd.
- NEC India Pvt. Ltd.
- Nusyn Digital Solutions Private Limited
- Panasonic India Pvt. Ltd.
- Samsung India Electronics Pvt. Ltd
- Sharp Business Systems India Pvt Ltd
- TPV Technology India Pvt Ltd
- Truknox Technologies Pvt Ltd
- Xtreme Media Pvt. Ltd.