Global Mobile Gaming Market, Analysis and Forecast, (2017-2023) (Focus on Android & iOS Platform, Gaming Genre - Action/Adventure, Arcade, Strategy & Brain, Casino, Casual, Sport, and Role Playing Games)

  • ID: 4288411
  • Report
  • Region: Global
  • 183 pages
  • BIS Research
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The Global Mobile Gaming Market is Expected to Witness Growth at a CAGR of 9.4% during the Forecast Period of 2017-2023

FEATURED COMPANIES

  • Activision Blizzard
  • Fanatee
  • Kabam
  • Square Enix
  • Tribeflame OY
  • Wargaming
  • MORE

The global mobile gaming market was worth $32.29 billion in FY 2016 and is expected to witness a tremendous growth, growing at a CAGR of 9.4% during the forecast period of 2017-2023. The increasing proliferation of smartphones, improving internet accessibility across the globe and availability of a diverse range of gaming genres have led to the strong growth of the market globally. The report is a compilation of various segments including market dynamics, market breakdown by game genre, platform and geography.

The report provides a comprehensive market analysis and forecast along with the recent trends influencing the market. While highlighting the key driving and restraining forces for this market, the report also provides a detailed study of the future trends and developments of the market. It also examines the role of the leading market players involved in the industry including their corporate overview, financials, financial summary and SWOT analysis.

The report addresses the following key questions about the global market:

  • What the market size is in terms of revenue from 2016-2023 for the global mobile gaming market?
  • Which factors will be driving the market through the forecast period?
  • What factors are currently challenging the mobile gaming market?
  • What are the prevalent gaming genres and what is the market size for each of them?
  • What are the key geographical regions and what is the market size for each of them?
  • Who are the key players in the mobile gaming market?

The company profiles section includes the highlights of significant information about the key companies involved along with their corporate overview, financial summary, SWOT analysis, key strategies & developmental activities of recent years (2015-2017). Some of the key players are Activison Blizzard, Electronic Arts, Glu Mobile, Square Enix, Ubisoft group, Gameloft and Zynga.

The ongoing technological advancements, coupled with the rising demand for interactive entertainment on portable devices, are the key factors that have led to the growth of mobile gaming industry. Even the decline in console gaming market has led to an increase in the shift of developers towards mobile games. Minimal initial investment required to develop games has resulted in abundance of mobile games across iOS and Android platforms.

The report entitled “Mobile Gaming Market” is an exhaustive compilation of different peripherals of the global mobile gaming market. The analyst believes that the global mobile gaming market will grow at a single digit CAGR and reach over $58.71 billion by 2023.

The report presents an in-depth analysis of the various factors governing the growth of the market in addition to the Porter’s Five Forces analysis, gauging the competitive attractiveness of the Industry. The key strategies and developments segment of the report has been added to provide the readers with the recent strategic activities by the leading industry players in the market.

The global market has been analyzed for the key geographies viz. North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW). Detailed company profiles for players such as Activison Blizzard, Electronic Arts, Glu Mobile, Square Enix, Ubisoft group, Gameloft and Zynga also form a critical part of the report.

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FEATURED COMPANIES

  • Activision Blizzard
  • Fanatee
  • Kabam
  • Square Enix
  • Tribeflame OY
  • Wargaming
  • MORE

Executive Summary

1 Research Scope & Methodology
1.1 Scope of the Report
1.2 Mobile Gaming Market Research Methodology

2 Market Dynamics
2.1 Market Drivers
2.1.1 Proliferation of Smartphones
2.1.2 Increasing Availability of High Speed Internet Connection
2.1.3 Growing Middle Class and Large Youth Population in Emerging Nations
2.1.4 Freemium Business Model
2.2 Market Challenges
2.2.1 Continuous Need for Innovation
2.2.2 Piracy
2.2.3 Insufficient Funds leading to lack of Marketing
2.2.4 Fear of Fraudulent Practices and Security
2.3 Market Opportunities
2.3.1 Virtual Reality (VR) and Augmented Reality (AR)
2.3.2 Growth of Independent(Indie) Games
2.3.3 Subscription based Games
2.3.4 Advertisements
2.3.5 Partnerships

3 Competitive Insights
3.1 Competitive Landscape
3.2 Key Strategies and Developments
3.2.1 Mergers and Acquisitions
3.2.2 Product Development and Launches
3.2.3 Partnerships, Joint Ventures and Collaborations
3.2.4 Business Expansion
3.2.5 Lawsuits
3.2.6 Others
3.3 Industry Attractiveness

4 Industry Analysis
4.1 Evolution of Mobile Gaming Market
4.2 Mobile Games Mapping with Key Developers
4.3 Mobile Gaming Ecosystem
4.4 Revenue Model Analysis

5 Mobile Gaming Market by Genre
5.1 Assumptions and Limitations for Analysis and Forecast of Mobile Gaming Market
5.2 Market Overview
5.3 Market by Genre
5.3.1 Action/Adventure Games
5.3.2 Arcade Games
5.3.3 Strategy and Brain Games
5.3.4 Casino Games
5.3.5 Casual Games
5.3.6 Sport Games

6 Mobile Gaming Market by Geography
6.1 Market Overview
6.2 Asia Pacific (APAC)
6.2.1 Market Overview
6.2.2 China
6.2.3 India
6.2.4 Japan
6.2.5 South Korea
6.2.6 Others
6.3 North America
6.3.1 Market Overview
6.3.2 U.S.
6.3.3 Canada
6.3.4 Mexico
6.4 Europe
6.4.1 Market Overview
6.4.2 The U.K
6.4.3 Germany
6.4.4 France
6.4.5 Russia
6.4.6 Others
6.5 Rest of the World (ROW)
6.5.1 Market Overview
6.5.2 Latin America (LATAM)
6.5.3 Middle East and Africa (MEA)

7 Company Profile
7.1 Activision Blizzard
7.1.1 Company Overview
7.1.2 Financials
7.1.3 Financial Summary
7.1.4 SWOT Analysis
7.2 DeNa Co., Ltd.
7.2.1 Company Overview
7.2.2 Financials
7.2.3 Financial Summary
7.2.4 SWOT Analysis
7.3 Electronic Arts Inc.
7.3.1 Company Overview
7.3.2 Financials
7.3.3 Financial Summary
7.3.4 SWOT analysis
7.4 Fanatee
7.4.1  Company Overview
7.5 Glu Mobile
7.5.1 Company Overview
7.5.2 Financials
7.5.3 Financial Summary
7.5.4 SWOT Analysis
7.6 GREE International Entertainment
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 HalfBrick
7.7.1  Company Overview
7.8 Kabam
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Ketchapp Games
7.9.1  Company Overview
7.10 Playphone
7.10.1  Company Overview
7.11 Rovio Entertainment Limited
7.11.1 Company Overview
7.11.2 SWOT Analysis
7.12 Square Enix
7.12.1 Company Overview
7.12.2 Financials
7.12.3 Financial Summary
7.12.4 SWOT Analysis
7.13 Storm8
7.13.1  Company Overview
7.14 Supercell
7.14.1 Company Overview
7.14.2 SWOT Analysis
7.15 Tribeflame OY
7.16 Ubisoft Group
7.16.1 Company Overview
7.16.2 Financials
7.16.3 Financial Summary
7.16.4 SWOT Analysis
7.17 Vivendi Games (Gameloft)
7.17.1 Financials
7.17.2 Financial Summary
7.17.3 SWOT Analysis
7.18 Wargaming
7.18.1 Company Overview
7.18.2 SWOT Analysis
7.19 Wooga GmbH
7.19.1 Company Overview
7.19.2 SWOT Analysis
7.20 ZeptoLab
7.20.1  Company Overview
7.21 Zynga Inc.
7.21.1 Company Overview
7.21.2 Financials
7.21.3 Financial Summary
7.21.4 SWOT Analysis
7.22 Other Companies

8 Appendix
8.1 Related Reports

List of Tables
Table 3.1 Mergers and Acquisitions
Table 3.2 Key Product Launches
Table 3.3 Partnerships, Joint Ventures and Collaborations
Table 3.4 Business Expansion
Table 3.5 Lawsuits
Table 3.6 Events
Table 4.1 Leading Developers Games
Table 5.1 Global Mobile Gaming Market, by Platform, 2016-2023 ($Million)
Table 5.2 Global Mobile Gaming Market, by Genre, 2016-2023 ($Million)
Table 5.3 Action Genre Games
Table 5.4 Adventure Genre Games
Table 5.5 Arcade Genre Games
Table 5.6 Strategy Genre Games
Table 5.7 Casino Genre Games
Table 5.8 Casual Games
Table 5.9 Sport Genre Games
Table 6.1 Global Mobile Gaming Market, by Region, 2016-2023($Million)
Table 6.2 APAC Mobile Gaming Market, by Country, 2016-2023
Table 6.3 APAC Mobile Gaming Market, by Genre, 2016-2023($Million)
Table 6.4 North America Mobile Gaming Market by Country, 2016-2023 ($Million)
Table 6.5 North America Mobile Gaming Market, by Genre, 2016-2023 ($Million)
Table 6.6 Europe Mobile Gaming Market, by Country, 2016-2023 ($Million)
Table 6.7 Europe Mobile Gaming Market, by Genre, 2016-2023($Million)
Table 6.8 Rest of the World Mobile Gaming Market, by Region, 2016-2023($Million)
Table 6.9 Latin America Mobile Gaming Market, by Genre, 2016-2023($Million)
Table 6.10  Middle East Mobile Gaming Market, by Genre, 2016-2023 ($Million)

List of Figures
Figure 1 Declining Console Gaming Sales
Figure 2 Mobile Gaming Snapshot
Figure 3 Revenues from Android Platform to Surpass Revenue from iOS Platform
Figure 4 Strategy and Brain Games to Grow Fastest, 2016-2023
Figure 5 Top Games in Each Genre
Figure 6 Global Mobile Gaming Market, 2016
Figure 1.1 Mobile Gaming Market Scope
Figure 1.2 Secondary Data Sources
Figure 1.3 Bottom Up Approach
Figure 2.1 Market Dynamics Snapshot
Figure 2.1 Drivers: Impact Analysis
Figure 2.3 Number of Smartphone users in the world, 2015-2023
Figure 2.4 Challenges: Impact Analysis
Figure 3.1 Percentage Share of Strategies Adopted by the Market Players, 2015-2017
Figure 3.2 Porter’s Five Force Analysis
Figure 4.1 Evolution of Mobile Gaming Industry
Figure 4.2 Mobile Gaming Ecosystem
Figure 4.3 Key Revenue Models
Figure 5.1 Global Mobile Gaming Market, by Platform, 2016-2023
Figure 5.2 Global Mobile Gaming Market, by Genre, 2016-2023
Figure 5.3 Mobile Gaming Market segmentation by Genre type
Figure 5.4 Action Genre Games Subdivision
Figure 5.5 Casino Games Subdivision
Figure 6.1 Mobile Gaming Market Segmentation, by Geography
Figure 6.2 Global Mobile Gaming Market, by Region, 2016-2023
Figure 6.3 APAC Mobile Gaming Market, 2016-2023($Million)
Figure 6.4 APAC Mobile Gaming Market, by Genre, 2016 and 2023
Figure 6.5 Mobile Gaming Market Size in China, 2016-2023
Figure 6.7 Smartphone Users and Mobile Gamers in China
Figure 6.8 Chinese App Stores Market Share
Figure 6.9 Platform Share in China
Figure 6.10 Mobile Gaming Market Size in India, 2016-2023
Figure 6.11 Smartphone Users and Mobile Gamers in India
Figure 6.12 Platform Share in India
Figure 6.13 Indian Digital Market Revenue Generation Sources
Figure 6.14 Mobile Gaming Market Size in Japan, 2016-2023
Figure 6.15 Smartphone Users and Mobile Gamers in Japan
Figure 6.16 Platform Share in Japan
Figure 6.17 Mobile Gaming Market Size in South Korea, 2016-2023
Figure 6.18 Smartphone Users and Mobile Gamers in South Korea
Figure.6.19 Platform Share in South Korea
Figure 6.20 Mobile Gaming Market Size in South East Asia, 2016-2023
Figure 6.21 Smartphone Users and Mobile Gamers in South-eastern Asian Countries, 2016
Figure 6.22 North America Mobile Gaming Market by Country, 2016 and 2023
Figure 6.23 North America Mobile Gaming Market, by Genre, 2016 and 2023
Figure 6.24 Mobile Gaming Market Size in the U.S., 2016-2023
Figure 6.25 Smartphone Users and Mobile Gamers in US
Figure 6.26 Platform Share in U.S
Figure 6.27 Mobile Gaming Market Size in Canada, 2016-2023
Figure 6.28 Smartphone Users and Mobile Gamers in Canada
Figure 6.29 Mobile Gaming Market Size in Mexico, 2016-2023
Figure 6.30 Smartphone Users and Mobile Gamers in Mexico
Figure 6.31 Platform Share in Mexico
Figure 6.32 Business Model Distribution in European Region, 2014-2016
Figure 6.33 Europe Mobile Gaming Market, by Country, 2016 and 2023
Figure 6.34 Europe Mobile Gaming Market, by Genre, 2016 and 2023
Figure 6.35 Mobile Gaming Market Size in the U.K, 2016-2023
Figure 6.36 Smartphone Users and Mobile Gamers in U.K
Figure 6.37 Platform Share in U.K
Figure 6.38 Mobile Gaming Market Size in Germany, 2016-2023
Figure 6.39 Smartphone Users and Mobile Gamers in Germany
Figure 6.40 Mobile Platform Share in Germany
Figure 6.41 Mobile Gaming Market Size in France, 2016-2023
Figure 6.42 Smartphone Users and Mobile Gamers in France
Figure 6.43 Mobile Gaming Market Size in Russia
Figure 6.44 Smartphone users and Mobile Gamers in Russia
Figure 6.45 Platform Share in Russia
Figure 6.46 Rest of the World Mobile Gaming Market, by Region, 2016 and 2023
Figure 6.47 Latin America Mobile Gaming Market, by Genre, 2016 and 2023
Figure 6.48 Middle East Mobile Gaming Market, by Genre, 2016 and 2023
Figure 6.49 Smartphone Users in Latin America, by Country, 2015-2018
Figure 6.50 Mobile Platform share in LATAM
Figure 6.51 Smartphone Penetration (%), by country, 2016
Figure 7.1 Activision Blizzard: Overall Financials (2014-2016)
Figure 7.1 Activision Blizzard: Net Revenue by Region (2014-2016)
Figure 7.3 Activision Blizzard: Net Revenue by Business Segment (2014-2016)
Figure 7.4 DeNa Co., Ltd.: Overall Financials (2014-2016)
Figure 7.5 DeNa Co., Ltd.: Revenue by Business Segment (2014)
Figure 7.6 DeNa Co., Ltd.: Revenue by Business Segment (2015-2016)
Figure 7.7 Electronic Arts: Overall Financial (2014-2016)
Figure 7.8 Electronic Arts: Net Revenue by Region (2014-2016)
Figure 7.9 Electronic Arts: Net Revenue by Business Segment (2014-2016)
Figure 7.10 Glu Mobile: Overall Financials (2014-2016)
Figure 7.11 Glu Mobile: Net Revenue by Region (2014-2016)
Figure 7.12 Glu Mobile: Net Revenue by Business Segment (2014-2016)
Figure 7.13 Square Enix: Overall Financials (2014-2016)
Figure 7.14 Square Enix: Revenue by Region Segment (2014-2016)
Figure 7.15 Square Enix: Revenue by Business Segment (2014-2016)
Figure 7.16 Ubisoft: Overall Financials (2014-2016)
Figure 7.17 Ubisoft: Net Revenue by Region (2014-2016)
Figure 7.18 Ubisoft: Net Revenue by Business Segment (2014-2016)
Figure 7.19 Gameloft: Overall Financials (2013-2015)
Figure 7.20 Gameloft: Revenue by Geographic Segment (2013-2015)
Figure 7.21 Gameloft: Revenue by Business Segment (2013-2015)
Figure 7.22 Zynga Inc.: Overall Financials (2014-2016)
Figure 7.23 Zynga Inc.: Revenue by Geographic Segment (2014-2016)
Figure 7.24 Zynga Inc.: Revenue by Business Segment (2014-2016)

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FEATURED COMPANIES

  • Activision Blizzard
  • Fanatee
  • Kabam
  • Square Enix
  • Tribeflame OY
  • Wargaming
  • MORE

Mobile gaming industry has undergone a transformation in the past 5 years. In the past 5 years the gaming industry has evolved and new business models have emerged. The diverse consumer base has paved way for an array of new revenue streams and integrated payment solutions ranging from subscriptions fees, pay-per-play, in-app purchases, royalties to premium account and upgrade remunerations.

North America, being an early adopter of mobile games, already boasts of a mature market worth $XX.XX billion and thus will witness a slow growth throughout the forecast period. On the other hand, APAC being led by two of the largest developing nations, India and China is expected to grow at a CAGR of XX.XX% to become a $XX.XX billion market by 2023. Improving internet connections, and availability of low cost smartphones will be the primary growth drivers in the region. Rising level of income of middle class population and search for alternative modes of recreation by the large youth population of the two nations will further escalate the growing demand for interactive media.

In terms of gaming genre, strategy and brain games had the largest share in 2016 and these games are expected to witness a strong growth rate during the forecast period. Their large revenue can be attributed to the widespread success of games such as Clash of Clans, Game of War: Fire Age and Puzzles and Dragons, each of which bring in billions in terms of revenue each year and are top grossing games in most of the countries.

The ongoing technological advancements, coupled with the rising demand for interactive entertainment on portable devices, are the key factors that have led to the growth of mobile gaming industry. Even the decline in console gaming market has led to an increase in the shift of developers towards mobile games. Minimal initial investment required to develop games has resulted in abundance of mobile games across iOS and Android platforms.

The report entitled “Mobile Gaming Market” is an exhaustive compilation of different peripherals of the global mobile gaming market. The analyst believes that the global mobile gaming market will grow at a single digit CAGR and reach over $58.71 billion by 2023.

The report presents an in-depth analysis of the various factors governing the growth of the market in addition to the Porter’s Five Forces analysis, gauging the competitive attractiveness of the Industry. The key strategies and developments segment of the report has been added to provide the readers with the recent strategic activities by the leading industry players in the market.

The global market has been analyzed for the key geographies viz. North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW). Detailed company profiles for players such as Activison Blizzard, Electronic Arts, Glu Mobile, Square Enix, Ubisoft group, Gameloft and Zynga also form a critical part of the report.

Some of the key companies in the market are Activison Blizzard, Electronic Arts, Glu Mobile, Square Enix, Ubisoft group, Gameloft and Zynga. These companies are actively aiming for an increased participation through partnerships and new product launches in order to expand their operations and offerings to target potential clientele.

Note: Product cover images may vary from those shown
5 of 6
  • Activision Blizzard
  • DeNa Co., Ltd.
  • Electronic Arts Inc.
  • Fanatee
  • GREE International Entertainment
  • Glu Mobile
  • HalfBrick
  • Kabam
  • Ketchapp Games
  • Playphone
  • Rovio Entertainment Limited
  • Square Enix
  • Storm8
  • Supercell
  • Tribeflame OY
  • Ubisoft Group
  • Vivendi Games (Gameloft)
  • Wargaming
  • Wooga GmbH
  • ZeptoLab
  • Zynga Inc.
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
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