Australia - Digital Media - Apps and Services - Product Image

Australia - Digital Media - Apps and Services

  • ID: 4290410
  • Report
  • Region: Australia
  • 46 Pages
  • Paul Budde Communication Pty Ltd
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The Australian Digital Media Industry Continues its Transformation
Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email, broadband infrastructure and mobile phones and tablets. However, for these new social media tools to succeed, they need to be fully and totally integrated into our daily communication.

Popular social media sites have come and gone over the last five or so years as users trend to new features that allow them to experiment and connect. Services include Facebook, Twitter, YouTube, Wikipedia, Foursquare and LinkedIn Instagram, Pinterest and many others. The battle however is still far from over, with companies trying to build viable business models around their ever increasing customer data bases.Increased use of mobile broadband through mobile devices is driving consumer uptake, with many businesses now also investing in social media and also expecting a return.

As broadband speed and capacity increases we are seeing a whole new range of gaming applications entering the market over the next decade. Not needing a console has increased access and created distinctions between console vs. casual gamers. Games are now integrated with other online services such as music and movies. The video and computer games industry in Australia continues to grow strongly. Much of the growth in digital has come from a jump year-on-year in mobile game downloads.

Online gaming and gambling can take players from outside the boundaries of their home countries where these online activities may or may not be sanctioned by the authorities. The global market is an expanding one where virtual online gaming and virtual online gambling is a growth market. There is a decline in the number of Australians who are gambling but an explosion in sports betting, especially via online.

In this report we provide information and analysis and an overview of digital media developments in online gaming, gambling, online advertising, social networking and video gaming markets.

Key developments:

Electronic gaming machines, interactive gaming, video games, gambling, online

Companied covered in this report include:

Optus, Tabcorp, Sportingbet, FOXTEL, Sky Racing, Australasian Gaming Council, IEAA, Betfair, IGEA, Facebook, Google, Facebook, YouTube, Twitter, LinkedIn, Foursquare, MySpace, Pinterest.
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1. Synopsis
2. Analysis of the Online Advertising industry
2.1 The effect of big data on the advertising industry
2.2 Online advertising does not improve the overall result for advertisers
3. Mobile internet advertising
3.1 Background
3.2 Mobile ads in exchange for discounts
4. Over-The-Top (OTT) Communication Tools
5. General Usage Trends
6. App Usage Trends
7. The rise of the Access Economy
8. Key Social Network Providers
8.1 Statistics
8.2 Facebook
8.3 LinkedIn
8.4 Twitter
8.5 Instagram
9. Social Networks Global Trends
9.1 Adult services
9.2 Online dating
10. Social Media Trends Consumer Segment
10.1 Usage Trends 2017
10.2 Sensis Social Media Report 2016
10.2.1 Penetration of Social Media
10.2.2 Social media usage on smartphones
10.2.3 Social media usage Trends
10.2.4 Online shopping trends related to social media
10.2.5 Online Advertising, ratings and reviews.
10.3 Sensis Social Media Report 2015
11. Social Network Trends Business Segment
12. Video Game Market - Industry developments
12.1 Industry review 2015 2016
12.2 The Video Game market in 2016
12.3 The Video Game market in 2015
12.4 Game classification
12.5 Gaming targeted by DDoS attacks
13. Online Shopping
14. Online Music
15. Online News
16. Video Game Market surveys
16.1 Statistical Overview of the Market
16.1.1 Socio demographic changes in the video games market
16.1.2 Historical Statistical overviews
16.1.3 Key Findings
16.2 Gaming targeted by DDoS attacks
17. Mobile gaming
17.1 Mobile gaming
17.2 Global trends
17.3 Tabcorp betting via mobile devices
18. Online gambling
18.1 Statistics
18.2 Online Sports betting - 2015
18.3 Gambling down; online betting up
18.4 Betfair Australia revenue increases
19. Gaming and gambling (separate global report)
20. Related reports

List of Tables:
Table 1 OTT Communications Market 2015 - 2016
Table 2 Communicate by Service, Usage Patterns 2013; 2017
Table 3 Estimated social networking members by major sites in Australia 2010 - 2017
Table 4 Social Media Presence by Size of Business - 2016
Table 5 Proportion of SMBs with a social media presence, by industry 2011 - 2016
Table 6 - Traditional vs Digital Sales - 2015
Table 7 - The Digital Games Business

List of Charts:
Chart 1 Communicate by Service, Usage Patterns 2013; 2017
Chart 2 Activities performed online by Australian internet users 2017
Chart 3 Use of communications apps, by activity 2017
Chart 4 Social Networks Actively Used - 2016
Chart 5 Social Networking Sites Used - 2016
Chart 6 Social Media usage by age June 2017
Chart 7 Top 10 Communications Apps Used June 2017
Chart 8 Proportion of businesses that have a social media presence - 2016
Chart 9 Social Media Presence by Size of Business - 2016
Chart 10 Proportion of businesses that have removed social media presence in last year- 2016
Chart 11 Proportion of businesses that intend to get a social media presence in next year- 2016
Chart 12 Proportion of SMBs with a social media presence, total 2011 - 2016
Chart 13 Proportion of Businesses that Advertise on each Channel - 2016
Chart 14 Proportion of Businesses that found paying to advertise on a Social Media Channel Effective - 2016
Chart 15 Preferred Entertainment Activities Playing Video Games on any Device
Chart 16 Preferred Entertainment Activities 2012; 2016
Chart 18 Most important influences on buying decisions 2013; 2016
Chart 19 Attitudes Towards Online Advertising - 2016
Chart 20 Music Streaming Services Used (in last seven days)
Chart 21 News brands used via online platforms in the last seven days - 2017

List of Exhibits:
Exhibit 1 Examples of popular online dating sites
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