Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

  • ID: 4296589
  • Report
  • Region: Eastern Europe, Europe
  • 87 pages
  • GlobalData
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FEATURED COMPANIES

  • Biofood
  • Doshirak
  • Dr.August Oetkar
  • HJ Heinz
  • Hortex Holding
  • Mareven Food central
  • MORE
Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global Prepared Meals sector was valued at US$83.4 Billion in 2016 and is forecasted to record a CAGR of 3.5% during 2016-2021, to reach US$99.1 Billion by 2021. The East European Prepared Meals sector is the third smallest in value terms, with only 4.7% in 2016, and is forecasted to record a value CAGR of 5.1% during 2016-2021, to reach US$4,974.5 Million by 2021 from US$3,881.6 Million in 2016. The East European Prepared Meals sector is dominated by Russia and Poland at 49.6% and 26.3% market share respectively. Increasing time-scarcity in the highly urban population and rising disposable incomes have led to increased consumer interest in Prepared Meals.

Ready Meals is the largest market in the Prepared Meals sector, accounting for US$3,006.7 Million (77.5%) in 2016, and is expected to reach $3,922.8 Million by 2021. The Ready Meals market is forecasted to register the fastest CAGR growth of 5.5% during 2016-2021, while Meal Kits and Pizza are expected to grow at a CAGR of 4.0% and 3.6% respectively. Ready Meals are being quickly adopted by consumers with hectic lifestyles as these require little time to prepare. At a country level, Russia is the largest market for Ready Meals, which accounted for 59.8% of the Prepared Meals market in 2016, followed by Poland with 20.8%.

Eastern Europe’s Prepared Meals sector is driven by time-pressed working consumers that are constantly on the look-out to save precious time during their busy days. The top countries that lead market growth are Russia, Romania, Poland, and the Czech Republic; with Russia and Poland projected to grow at a CAGR of 6.3% and 4.6% respectively. Demand from Russia’s significant population base and Poland’s fast growing economy is driving the sales of Prepared Meals.

The Eastern Europe Health & Wellness market in the Prepared Meals sector stood at US$500,000 in 2016, accounting for only 0.01% of the overall sector when compared to 11.6% share at a global level. This market is expected to grow at a CAGR of 11.6% during 2016-2021, to reach US$900,000 by 2021, due to rising consumer concerns regarding artificial ingredients and preservatives, driving a preference for natural products. Romania is the only country in the region that offers products with Health & Wellness attributes.

Hypermarkets & Supermarkets are the most popular channel for Prepared Meals in the region, accounting for 61.9% of overall sales, followed by Convenience stores with a 26.5% share. This is due to the fact that Hypermarkets & Supermarkets offer a large variety of flavors, cuisines, and pack sizes. Poland leads the region, with Hypermarkets & Supermarkets accounting for a 71.9% channel share in the country.

The report "Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies", provide a comprehensive overview of the East European Prepared Meals sector.

In depth, this report provides the following analysis:
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
- Change in consumption: Analysis on the shift in consumption of Prepared Meals by markets across the key countries in Eastern Europe.
- High potential countries: Provides Risk-Reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of 4 high potential countries are shortlisted.
- Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals products in Eastern Europe, in 2016. It also covers the market share of leading companies offering Prepared Meals with Health and Wellness attributes in the same year.
- Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private labels in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in Eastern Europe, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.

Companies mentioned in this report: Virtu, Unilever, Talosto Shahty, Mareven Food central, Hortex Holding, HJ Heinz, Dr.August Oetkar, Doshirak, Biofood.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Prepared Meals sector.

It includes analysis on the following:
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
- Change in consumption: Analysis on the shift in consumption of Prepared Meals by markets across the key countries in Eastern Europe.
- High potential countries: Provides Risk-Reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of 4 high potential countries are shortlisted.
- Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals products in Eastern Europe, in 2016. It also covers the market share of leading companies offering Prepared Meals with Health and Wellness attributes in the same year.
- Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private labels in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in Eastern Europe, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.
- The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Biofood
  • Doshirak
  • Dr.August Oetkar
  • HJ Heinz
  • Hortex Holding
  • Mareven Food central
  • MORE
1. Executive summary

2. Market size and growth analysis (Regional analysis )
Market Size Analysis - Eastern Europe compared to other regions
Growth analysis by region
Growth Analysis by country
Growth Analysis by Market

3.Identifying high potential countries in Eastern Europe
High potential countries in Eastern Europe
Identifying high potential countries - methodology
Identifying high potential countries - risk, reward and opportunity analysis

4. Market size and growth analysis ( High potential countries in Eastern Europe)
High potential countries in Eastern Europe - overview
Growth contribution analysis by country (1/2)
Growth contribution analysis by country (2/2)
Share of Prepared Meals compared to other Food sectors
Change in consumption levels by country and markets
Per capita consumption and expenditure analysis

5. Country Profiles (High potential countries in Eastern Europe)
The Czech Republic
Romania
Russia
Poland

6. Success Stories
Prepared Meals in Eastern Europe: Case Studies

7. Company and Brand Analysis
Brand Share Analysis in the Prepared Meals sector
Top companies in East European Prepared Meals
Top brands in Eastern Europe Prepared Meals
Private label penetration in the Prepared Meals sector

8. Health & Wellness Analysis
Health & Wellness Analysis - overview

9. Key Distribution Channels
Leading Distribution channels by countries
Leading Distribution channels by categories

10. Key Packaging Formats
Growth analysis by key packaging material and container type
Growth analysis by closure type and outers

11. Challenges and Future Outlook
Key challenges
Future outlook

12. Appendix

List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2016-2021
High potential countries in Eastern Europe - Overview
Value share of Prepared Meals sector as a proportion of overall Food, by country in 2016
Change in consumption levels in value terms, 2016-2021
Brand Share Analysis in the Prepared Meals Sector
Private Label penetration (in value terms) in the Prepared Meals sector, 2016
Health & Wellness Analysis - Overview
Leading Distribution Channels in Eastern Europe by countries
Leading Distribution Channels in Eastern Europe by categories, 2016

List of Figures
Value growth analysis by region (2016-2021)
Volume growth analysis by region (2016-2021)
Value and volume growth analysis by country (2016-2021)
Value and volume growth analysis by Market in Eastern Europe (2016-2021)
Top four high potential countries in Eastern Europe
Country level contribution to the growth of Meal Kits Market in Eastern Europe, 2016-2021
Country level contribution to the growth of Pizza Market in Eastern Europe, 2016-2021
Country level contribution to the growth of Ready Meals Market in Eastern Europe, 2016-2021
The Czech Republic - Demographic Analysis
Romania - Demographic Analysis
Russia - Demographic Analysis
Poland - Demographic Analysis
Leading brands in the East European Prepared Meals Sector and Markets by value, 2016
Leading companies in the East European Prepared Meals sector by value sales (US$ million), 2016
Leading Brands (including Private label) in the East European Prepared Meals Sector by value sales (US$ million), 2016
Key packaging material volume (units) share, 2016
Unit volume growth by packaging material (2011-2021)
Key container type volume (units) share, 2016
Unit volume growth by container type (2011-2021)
Key closure type volume (units) share, 2016
Unit volume growth by closure type(2011-2021)
Key outers volume (units) share, 2016
Unit volume growth by outers (2011-2021)
Note: Product cover images may vary from those shown
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  • Virtu
  • Unilever
  • Talosto Shahty
  • Mareven Food central
  • Hortex Holding
  • HJ Heinz
  • Dr.August Oetkar
  • Doshirak
  • Biofood
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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