Opportunities in the Western Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

  • ID: 4296590
  • Report
  • Region: Europe, Western Europe
  • 97 pages
  • GlobalData
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FEATURED COMPANIES

  • Continental Foods
  • Dr. Oetker
  • Fleury Michon
  • Frosta AG
  • Heinz
  • Nestlé SA
  • MORE
Summary

Global Prepared Meals sector was valued at US$86,943 million in 2017 of which Western Europe held the highest value share at 39.4%, and which is forecast to grow by a CAGR of 4% by 2022. The highly urbanized and busy lives of consumers in developed nations, such as the UK, France, and Germany with 69% share of total regional consumption in 2017, are driving high prepared meals consumption rates in the region. Moreover, countries such as Austria, Denmark, and Sweden, which are less developed, offer higher growth potential for prepared meals in Western Europe because the market is less saturated.

Of all the categories, Ready Meals is the largest in the region, accounting for 75.2% of the overall sector in 2017 in value terms, and is forecast to grow at a CAGR of 4.1% till 2022. This is followed by pizza (22.5%) and meal kits (2.3%). Demand for new, customized, healthy, and ethnic cuisine in prepared meals will drive the sector’s growth in Western Europe.

The Health & Wellness (H&W) market in the Western Europe prepared meals sector stood at US$1,014.9 million in 2017, accounting for 3% of the overall sector in the region. A large aging population and rising awareness about diet-related health conditions, such as obesity and diabetes, is driving H&W prepared meals sales in the region. Prepared meals with H&W attributes, such as ‘food intolerance’, ‘naturally healthy’, and ‘free-from’, are set to gain market share in the region.

The Western Europe prepared meals sector is fragmented with the top five brands - Frosta, Ristorante, Erasco, Iglo, and Maggi - accounting for a 13% share in 2017. Private labels accounted for a 27.4% share of the sector in 2017, indicating the demand for low-cost variants.

"Opportunities in the Western Europe Prepared Meals Sector", report provides a detailed analysis of Prepared Meals Sector in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Prepared Meals sector. It includes analysis on the following -
  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of Prepared Meals by categories across the key countries in the Western Europe region.
  • High potential countries: Provides risk-reward analysis of the top four high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand Analysis: Provides an overview of leading brands in the Western Europe region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in the Western Europe region, in 2017. It covers the following distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, department stores, and others that include cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, and general retailers.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of Prepared Meals.
Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Continental Foods
  • Dr. Oetker
  • Fleury Michon
  • Frosta AG
  • Heinz
  • Nestlé SA
  • MORE
1. Executive summary

2. Market size and growth analysis (regional analysis )
Market size analysis - Western Europe compared to other regions
Growth analysis by region
Growth analysis by country
Growth analysis by category
3.Identifying high potential countries in Western Europe
Identifying high potential countries - methodology
High potential countries
Identifying high potential countries - risk, reward, and opportunity analysis

4. Market size and growth analysis
Overview - value and volume growth analysis by country
Growth contribution analysis by country
Share of prepared meals compared to other food sectors
Change in consumption levels by country and prepared meals category
Per capita consumption and expenditure analysis

5. Country profiles
UK
Austria
Denmark
Sweden

6. Success stories
Prepared meals in Western Europe case studies

7. Company and brand analysis
Brand share analysis in the prepared meals sector
Leading companies in Western Europe prepared meals sector
Leading brands in Western Europe prepared meals sector
Private label penetration in the prepared meals sector

8. Health & wellness Analysis
Health & wellness analysis - Overview
Health & wellness market growth analysis by country
Health & wellness analysis - Key product attributes and consumer benefits
Health & wellness analysis - key product attributes and consumer benefits
Leading Health & wellness companies by market share

9. Key distribution channels
Leading distribution channels by countries
Leading distribution channels by categories

10. Key packaging formats
Growth analysis by key pack material and pack type
Growth analysis by closure type and primary outer type

11. Challenges and future outlook
Key challenges
Future outlook

12. Appendix

13. Trends and definitions

14. About

List of Tables
Regional comparison: market size, growth, and per capita analysis, 2017-2022
High potential countries in Western Europe - overview
Value share of prepared meals sector as a proportion of overall food by country, 2017
Change in consumption by category in prepared meals sector (value terms), 2017-2022
Per capita consumption and expenditure analysis by sector in Western Europe and high potential countries, 2017
The UK, key category value share, 2017
The UK, consumption by age group
Austria, key category value share, 2017
Austria, consumption by age group
Denmark, key category value share, 2017
Denmark, consumption by age group
Sweden, key category value share, 2017
Sweden, consumption by age group
Leading companies in Western Europe prepared meals sector by value, 2017
Leading brands in Western Europe prepared meals sector by value sales (US$ million), 2017
Private label penetration (in value terms) in the prepared meals sector, 2017
Health & wellness value and its share in overall sales, 2012-2022
Health & wellness - shares across countries - Western Europe, 2017
Leading distribution channels in Western Europe by countries (by value), 2017
Leading distribution channels in Western Europe region by category, 2017

List of Figures
Annual value growth analysis by region (2017-2022)
Annual volume growth analysis by region (2017-2022)
Value and volume growth analysis by country (2017-2022)
Value and volume growth analysis by category in Western Europe (2017-2022)
Top four high potential countries in Western Europe
Country level contribution to the growth of meal kits category in Western Europe, 2017-2022
Country level contribution to the growth of pizza category in Western Europe, 2017-2022
Country level contribution to the growth of ready meals category in Western Europe, 2017-2022
The UK prepared meals - demographic analysis
Austria prepared meals - demographic analysis
Denmark prepared meals - demographic analysis
Sweden prepared meals - demographic analysis
Country level contribution to the growth of health & wellness in the Western Europe prepared meals sector, 2017-2022
Key pack material volume (units) share, 2017, unit volume growth by pack material (2017-2022)
Key pack type volume (units) share, 2017, unit volume growth by pack type (2017-2022)
Key closure type volume (units) share, 2017, unit volume growth by closure type (2017-2022)
Key primary outer type volume (units) share, 2017, unit volume growth by primary outer type (2017-2022)
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  • Dr. Oetker
  • Nomad Foods
  • Nestlé SA
  • Frosta AG
  • Continental Foods
  • Unilever
  • Fleury Michon
  • Heinz
  • Heristo Aktiengesellschaft
  • Sodebo Group
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