Indian Deodorant Market Analysis Report 2017

  • ID: 4301804
  • Report
  • Region: India
  • 64 Pages
  • Reevolv Advisory Services
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FEATURED COMPANIES

  • Adidas
  • AXE
  • Engage
  • Fogg
  • Layer’r
  • Nivea
  • MORE

Personal grooming is now a necessity than a choice, there is an increasing focus on beauty and grooming that it aids confidence. Though deodorant is mainly an urban phenomenon, in India the addressable population in urban areas is xxx Mn (2016 est.) between the age-group of 15-44 years. The size of the deo Industry in India is currently at xx Bn (2015) and has been growing at a CAGR of xxx. With the last two years of slow growth and low penetration in the cluttered deodorant market, brands are launching perfume products to increase their revenues the total market size Rs. xx  Bn (2015).

Deodorant an imagery driven category is driven by high promotion costs primarily TV advertisement.Deodorant an imagery driven category is driven by high promotion costs primarily TV advertisement. Success or failure of brands is driven by the positioning. It is important to have your own distinct positioning to be noticed in the clutter of more than xxx brands. This has to be backed by word-of-mouth publicity through positive responses and reviews on blogging sites, online shopping portals and social networking platforms. The industry  runs on xx to xx gross margin, distributors margin is around x to xx where retailers are getting  xx to xxx margin in well known brands and around xx to xxx in unknown brands

Key highlights:

  • Deodorant market industry,market overview
  • Business model,growth driver ,key challanges,key success factor
  • Marketing mix,consumer buying behaviour
  • Deodorant profiles (with financial)
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adidas
  • AXE
  • Engage
  • Fogg
  • Layer’r
  • Nivea
  • MORE

1.Executive summary

2.Indian Deodorant Market Industry
2.1.Indian Deodorant Market Overview
2.2.Business Model
2.3.Growth Drivers
2.4.Key Challenges
2.5.Key Success Factors
2.6.Key Trends

3.Brand Positioning

4.Marketing Mix

5.Consumer Buying Behaviour (based on consumer survey)

6.Deodorant Brands - Profiles and Financial Analysis

7.Annexure

Note: Product cover images may vary from those shown
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  • Adidas
  • AXE
  • Engage
  • Fogg
  • Layer’r
  • Nivea
  • Old Spice
  • Park Avenue
  • SetWet
  • Wild Stone
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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