The Kenya Sports Betting Market 2017: Emerging Opportunity

  • ID: 4301819
  • Report
  • Region: Kenya
  • 44 Pages
  • Investment & Research
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Key Companies Identified and Profiled Operating Within the Kenyan Sports Betting Market, Including Market Share Information

FEATURED COMPANIES

  • Betika
  • BetIn Kenya
  • BetPawa
  • BetWay
  • BetYetu
  • Dafabet
  • MORE

The Kenyan sport betting market has seen tremendous growth over the last five years, driven by new innovative players taking advantage of the country’s high mobile penetration and wide spread use of mobile money systems primarily M-Pesa. More and more African sports lovers are turning to sports betting as the multi-billion dollar industry continues to grow. Betting over which sports team might win has become a multi-million dollar industry.

In Africa, countries like Ghana, Kenya, Nigeria and South Africa are witnessing a huge expansion in sports betting and other forms of gambling. Lotteries, poker, sport bets, slot machines, casino games, and online gambling is the new trend. Many enterprenuers and foreign companies are pocketing millions thanks to the gambling boom.

This report provides:

  • 44 pages of comprehensive analysis
  • 11 tables and figures quantifying the market in detail
  • 11 key companies identified and profiled operating within the Kenyan Sports Betting Market, including market share information
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Betika
  • BetIn Kenya
  • BetPawa
  • BetWay
  • BetYetu
  • Dafabet
  • MORE

1. Executive Summary

2. Benefits of the Report

3. Methodology

4. SWOT Analysis

5. Business Environment SWOT Analysis

6. Sports Betting SWOT Analysis

7. African Sport Betting Market Outlook

8. Factors Driving Betting In Africa

9. Challenges of the African Betting Market

10. Kenya Sport Betting Market

11. Accessible Betting Platforms - USSD and SMS Betting Driving Uptake

12. Leading Companies

13. Industry Trends and Developments

14. Kenya proposes legislation to tighten control of sports betting operators

15. Betting firms nearly triple tax paid to KRA in two years

15. Dafabet launches sports betting in Kenya

16. Regulation And Taxes

17. Betting Regulation In Kenya

18. Betting Taxes In Kenya
18.1 Betting tax
18.2 Lottery Tax
18.3 Gaming Tax

19. Unclear Tax Structure

20. Market Overview

21. Competitive Landscape

22. Market Challenges

23. Company Profiles
23.1 BetIn Kenya
23.2 Betika
23.3 BetPawa
23.4 BetWay
23.5 BetYetu
23.6 Dafabet
23.7 EliteBet
23.8 JustBet
23.9 mCheza
23.10 Oxygen8
23.11 SportPesa

24. Kenya Demographic Snapshot

25. Kenya’s Population By Age Group, 1990-2020 (‘000)

26. Kenya’s Population By Age Group, 1990 - 2020 (% of total)

27. Kenya’s Key Population Ratios, 1990 - 2020

28. Kenya’s Rural And Urban Population, 1990 - 2020

29. Glossary Of Terms

30. Methodology

31. How We Generate Our Industry Forecasts

32. Disclaimer

33. Appendix A

34. Appendix B

List of Tables
Table 1: Kenya Online Betting Market Forecast 2014-2026, (KES/$m, AGR%)
Table 2: Leading Online Sports Betting Companies Market Revenues
Table 3: Minium and Maximum Bets Per User by Company
Table 4: Kenya Economic Activity Data 2011-2020

List of Figures
Figure 1: Global English Premier League Fanbase
Figure 2: Most Popular EPL Teams Across Africa
Figure 3: Regulatory Framework of Gambling in Africa
Figure 4: Internet & Mobile Penetration In Africa
Figure 5: Estimated Total Mobile Internet Traffic in SSA, by sub-Region (2011-2016); and assigned Mobile Spectrum for Leading SSA Countries, 2011 (MHz)
Figure 6: Table: Kenya Online Betting Market Forecast 2014-2026, ($m, AGR%)
Figure 7: H12016 Safaricom Mpesa Revenues of Leading Online Sports Betting Companies (January 2016 - June 2016)
Figure 8: Online Sports Betting Competitor Market Shares

Note: Product cover images may vary from those shown
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  • Betika
  • BetIn Kenya
  • BetPawa
  • BetWay
  • BetYetu
  • Dafabet
  • EliteBet
  • JustBet
  • mCheza
  • Oxygen8
  • SportPesa
Note: Product cover images may vary from those shown
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The methodology is available for download below.
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Note: Product cover images may vary from those shown
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