+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Global and China Automotive Instrument Cluster and Head-up Display (HUD) Industry Report, 2016-2020

  • ID: 4301859
  • Report
  • May 2017
  • Region: Global, China
  • 90 Pages
  • Research In China
Global OEM HUD Market Size Attained USD560 Million in 2016, Surging by 33% from a Year Earlier, and is Predicted to Leap to USD1,780 Million in 2020


  • Audi
  • Bosch
  • Continental
  • GM
  • Hyundai
  • Mercedes-Benz
  • MORE

Global and China Automotive Instrument Cluster and Head-up Display (HUD) Industry Report, 2016-2020 highlights the following:

1. Global and China automobile market
2. Instrument cluster and HUD market and industry
3. Development trends of instrument cluster and HUD
4. DLP, laser scanning and AR HUDs
5. Key vendors

HUD (Head-up Display) falls into windshield type (W-type) and combined type (C-type). It was initially mounted on GM Corvette in 2001, and then the first color HUD was launched by BMW in 2004. Global OEM HUD market size attained USD560 million in 2016, surging by 33% from a year earlier, and is predicted to leap to USD1,780 million in 2020. Market size and shipments of W-type were roughly USD530 million and 2 million sets respectively in 2016, and will expectedly move up to USD1,715 million and about 7 million sets in 2020; C-type saw market size of around USD30 million and shipments of 600,000 sets in 2016, and the figures are estimated to climb to USD65 million and 1.7 million sets respectively in 2020.

Nippon Seiki under Honda seizes a market share of over 50%. BMW, GM and Audi are the three major clients of Nippon Seiki, and their models including BMW 5 Series, 7 Series, X Series, Audi Q7 and GM Cadillac and Buick all carry Nippon Seiki’s HUDs. The company plans a capacity of 3 million units in 2020, most of which will be W-type. It now has 4 production bases in Japan, North America and the UK, and is building a new one in Miyoshi, Hiroshima Prefecture which is scheduled to come into production next year. Continental’s main clients are Mercedes-Benz, Audi and BMW, and its HUDs find application in Mercedes-Benz C Class, Audi A6 and A7 and BMW 3 Series. In January 2017, Continental and the U.S.-based Digilens reached a strategic cooperation agreement for development of AR-HUD. Denso primarily supports Toyota and Hyundai; Visteon is a supplier of PSA; BMW Mini bears Bosch’s HUD.

In OEM market, C-type will expectedly see a declining market share due to poor user experience, and even Chinese automakers use few HUDs of such type, for example, Geely equips its Borui models with W-type. AR-HUD is the general direction of OEM. To achieve AR (augmented reality) of the true sense, DLP (digital light processing) projection technology is indispensable. AR-HUD will come out in 2018 and be the mainstream in 2021. However, for digital micromirror device (DMD), the core component of DLP projector, and related technologies are monopolized by Texas Instruments, coupled with complicated optical path and much higher price of DMD than TFT-LCD, DLP’s costs will seldom drop despite maturity of the technology for quite a few years. Therefore, laser scanning type HUD is likely to capture the market in the future, hopefully taking a share of 10% in OEM market in 2021, 25-30% in 2025.

As for aftermarket (AM), reflection-type TFT-LCD is dominant as DLP with more complicated optical path and higher internal temperature is unacceptable to AM manufacturers whose technology capabilities are relatively weak. With marked improvement in brightness of OLED, transparent OLED will be the development orientation of AM, but OLED for HUD will not appear in a short time because of little use in AM and monopoly of LG and Samsung in technology and capacity.

*The Chinese Version of this Report is Available on Request

Note: Product cover images may vary from those shown


  • Audi
  • Bosch
  • Continental
  • GM
  • Hyundai
  • Mercedes-Benz
  • MORE

1 Global and Chinese Automobile Markets

  • Global Sales of Light Vehicles, 2010-2020E
  • Global Sales of Light Vehicles by Region, 2014-2017
  • Automobile Sales in China, 2005-2017
  • Overview of Chinese Automobile Market, 2016

2 Automotive HUD and Instrument Cluster Market

  • OEM Market Size of Automotive HUD, 2015-2021E
  • Automotive HUD Shipments, 2016-2021E
  • Aftermarket HUD Shipments Worldwide, 2016-2021E
  • Distribution of OEM HUD Types by Technology, 2016-2025E
  • Distribution of Aftermarket HUD Types by Technology, 2016-2025E
  • Market Share of Major OEM HUD Vendors in the World, 2016
  • Global Automotive Instrument Cluster Market Size, 2016-2022E
  • Market Share of Major Automotive Instrument Cluster Makers in the World, 2016
  • Market Distribution of World’s Automotive Instrument Clusters by Type, 2016-2020E
  • Automotive Display Market
  • Market Share of World’s Key TFT-LCD On-board Display Vendors (by Shipment), 2016
  • Market Share of World’s Key TFT-LCD On-board Display Vendors (by Value), 2016
  • AMOLED On-board Display

3 Profile of HUD

  • HUD Falls into Windshield Type and Combined Type
  • Structure of W-type HUD
  • Light Path of W-type HUD
  • Structure of C-type HUD
  • Parameters of Typical C-type HUD
  • Cheapest HUD
  • HUD of Audi A7
  • Anatomy of Audi A7 HUD
  • Exceedingly High Technical Threshold
  • Extreme Difficulty in Production


  • HUD Basics -- VID
  • Obvious Superiority of DLP Performance
  • Problem about Resolution
  • Interpupillary Distance (IPD)
  • Comparison of HUD Technologies
  • DLP is the Most Mature Technology with Best Performance Currently
  • Light Path of DLP-Type HUD

5 Laser Scanning HUD

  • PicoP Laser Beam Scan Engine of Microvision
  • MicroPicoP is Most Typical Laser Scanning
  • Pocket Projector Celluon PicoPro
  • Mitsubishi’s and Pioneer’s Laser Scanning HUDs Adopt the Patents of MicroVision
  • Laser Scanning HUD of Intersil
  • Laser Scanning HUD of Panasonic
  • DLP HUD of Panasonic
  • Jaguar’s First Use of OEM Laser Scanning HUD
  • Maxim’s Laser Scanning HUD 8-channel DAC and Bridged SoC
  • 1st-generation Navdy DLP Hud is Priced at USD499
  • Analysis of Navdy


  • HUD Trend - Perfect Fusion of AR (Augmented Reality) with ADAS
  • Augmented Reality Head-Up Display
  • Augmented Reality Head-Up Display ACC
  • AR HUD (of Continental) to be Used on KIA K9
  • AR HUD Requires Two to Three Display Layers
  • Continental Adopts Double-Layer Display as well

7 HUD and Instrument Cluster Vendors

  • Profile of Visteon
  • Quarterly Revenue and Gross Margin of Visteon for Successive 12 Quarters
  • Revenue Breakdown of Visteon by Product, 2015-2016
  • Revenue Breakdown of Visteon by Region/Customer, 2013-2016
  • More Balanced Distribution of Visteon’s Customers, 2017
  • HUD Roadmap of Visteon
  • HUD Orders of Visteon
  • Profile of Nippon Seiki
  • Revenue Breakdown of Nippon Seiki by Business, FY2013-FY2017
  • Revenue Breakdown of Nippon SeikiE by Region, FY2014-FY2017
  • Revenue Breakdown of Nippon Seiki by Customer, Q2/FY2016/2017
  • Technology Roadmap of Nippon Seiki
  • HUD Production Capacity of Nippon Seiki, FY2013-FY2021E
  • Production Bases of Nippon Seiki
  • Profile of Shanghai Nissei Display System Co., Ltd.
  • HUD Subordinate to Instrumentation&Driver HMI Segment under Interior Business
  • Global Footprints of Instrumentation & Driver HMI (ID)
  • International Setup for HUDs
  • Use Example of Continental’s HUD
  • Typical HUD Parameters of Continental
  • Introduction to Pioneer SPX-HUD100
  • Pioneer LaserScan HUD
  • Bosch HUD for Mini
  • Profile of Microvision
  • Revenue Breakdown of Microvision by Business, 2013-2016
  • Gross Margin of Microvision, Q1 2015 - Q3 2016
  • Products Adopting Microvision’s Patents
Note: Product cover images may vary from those shown


  • Audi
  • BMW
  • Bosch
  • Buick
  • Continental
  • Digilens
  • GM
  • Honda
  • Hyundai
  • LG
  • Mercedes-Benz
  • Nippon Seiki
  • Samsung
  • Toyota
  • Visteon
Note: Product cover images may vary from those shown